Having issues with your ClickFunnel submission form? You’re not alone. We’ve all been there. In this article, we’ll cover some of the most common issues that arise when trying to get content out to potential customers on your website.
The Problems With Autoresponders
It’s no secret that getting people to opt-in to receive email notifications is challenging. After all, when you’re driving traffic to a website, you obviously want to get the most out of that traffic. One way to do that is to get them to subscribe to your email list. After subscribing, you can use your email platform of choice (i.e., MailChimp, SendOwl, etc.) to send out valuable, quality content which will hopefully cause them to engage with your brand or website more frequently.
Unfortunately, not all autoresponders are created equal. Some people have had trouble with the following types of autoresponders:
- A/B Testing
- Tailored emails
- Mass emailing
- Automatic forwards
- Triggered by a sale
- And the list goes on
- If you’re struggling with getting your content to engage with your audience, try a solution like OptinMonster, which is specifically designed for automated email marketing.
The moral of the story is this: If you’re going to use an autoresponder, make sure that it fits your needs. If not, you’re wasting a valuable tool.
The Problems With Pop-ups
Problems With Page Loads
Just because your target audience has a poor internet connection or a slow computer doesn’t mean that they have to be at the mercy of lags and pauses when trying to interact with your content. There are a variety of tools available to decrease page loads and increase user engagement. For instance, you can utilize something known as progressive downloading. With this approach, your visitor’s device will connect to the nearest server and will load progressively in size, allowing for a smooth and snappy experience, at least on paper.
You can also use something known as caching to improve your site performance. When a user loads your website, the page’s content is initially stored on their device in a temporary location. Then, when they navigate to a different page or come back to the same page at a later time, the content is fetched from the cache, rather than having to load it from scratch. This minimizes wait times and increases the likelihood of getting in to an interaction, if that’s what you’re looking for.
Problems With Video Screenshots
Although videos are an effective way of engaging with an audience, many people still prefer to read everything that they need or want to know about your product or service in the written format. That’s why we’ve seen an increase in the use of video screenshots, which allow people to see exactly what a product or service looks like, without having to watch a longer video.
Sometimes, it’s challenging to find the right video format for your needs. Do you want to use a video to promote a product and include text in the description or comments section? Are you looking for a short video to complement your blog article? Where do you want people to go after they’ve watched your video? Are you looking for a longer video to show your entire catalog or to give people a quick overview of your services?
The variety of video formats and sizes could make it difficult to find the one that’s right for your needs. That’s why it’s a good idea to test different types of videos, in different places, to see which performs best for your situation. You can also use tools like Canva’s free video tool or Google’s free online video editor to create videos for your product announcements, Q&As, and more.
The Problems With Slow Loading Times
Users have fewer patience these days. Your website might be doing great, gaining a lot of traction and traffic, but if it takes forever for them to load, you’re losing out on a potentially huge audience.
To reduce the friction between your visitors and your content, you can use something called progressive enhancement. With this approach, you progressively enhance the quality of your content as the user’s device and connection speed increases. So, rather than everyone having to load the entire site immediately, the initial content is displayed in a less than optimal format. As the user continues to scroll down, additional content is displayed, in a format that’s better suited for fast internet connections and higher-end devices.
To get the most out of your content, strive for a seamless experience across all devices. If your target audience experiences any hiccups or errors while trying to navigate your site, it could cause them to leave prematurely, depriving you of much needed attention and engagement. To combat this, make sure that all of your content is properly formatted and has relevant details. If something isn’t working the way that it should, try fixing it immediately, rather than hiding anything and hoping that it will magically get better.
Problems With Broken Links
No one likes a dirty website link, which is why it’s a good idea to ensure that all your links are clean and pointing to original sources. Unfortunately, humans are naturally inclined to click on broken links, regardless of how many times they’ve been warned not to do so. It’s always better to be safe than sorry when it comes to links. Verify all your links and watch your site traffic drop if you discover one that’s been broken.
Content Is Always King
If you’ve ever been in the digital marketing world for any amount of time, you’ll most likely have heard of content marketing. Essentially, content marketing is the practice of creating and distributing quality, valuable content, that can engage and retain an audience, across different digital platforms (e.g., websites, social media, etc.).
The goal of content marketing is to generate interest in your product or service, among a target audience, using content that is both engaging and valuable. When done well, content marketing can lead to improved SEO, increased traffic, and ultimately, increased conversion.
As digital marketing gets more and more complicated, it’s important to keep the essential elements of the practice in mind. Create content that is valuable and that will engage your audience. If you can do that, everything else will fall into place.