Ever wonder how big brands can make money online when you’re struggling to create a decent income stream? It’s all about marketing and using various tools to maximize your revenue.
Perhaps the most popular and efficient tool for attracting potential customers is called a landing page. A landing page, as the name implies, is a page designed to catch and retain visitors. It can be used to promote anything from a website to a product to an offer to provide training for a course – pretty much anything that you can think of.
The great thing about using a landing page is that it’s so simple to set up and maintain. The minimal requirements are a web browser, a microphone, and some creativity. Once you have that, you can start attracting potential customers with the click of a button.
An excellent place to start is Miraclesites.com. After you sign up for a free account, you’ll see a splash screen with a landing page built right into the template.
Here’s an example of a simple landing page that you can use to start attracting customers to your product or service –
Attracting Customers With A Landing Page
The first thing you should do is choose a relevant name for your landing page. Don’t worry about coming up with the perfect combination of words; just come up with a name that you and your team can identify with.
It’s also a good idea to look into the competition to see what keywords people are using to find what you offer.
In this case, we’ll use landing page as the keyword for our SEO campaign. Don’t worry – we won’t be using any crazy tricks to artificially manipulate the search engine results. All we’re doing is taking advantage of the fact that people are searching for this term. This is also known as organic search.
Next, you need to decide what you want the visitor to do once they reach your landing page. In our case, we want them to make a purchase. So, we’ll add a “call to action” at the very bottom of the page.
This is also where you can put a tiny bit of code that’ll be attached to every single piece of content you post on the page. In the example below, the “call to action” is a small embedded video that encourages the visitor to make a purchase –
Attracting Customers With SEO And Video
The goal of adding a video to your landing page is to create a human element that’ll make the visitor more engaged in your content. Videos can also help your SEO, because people often prefer to watch videos than pages of text.
Adding a video to your landing page doesn’t mean you need to limit yourself to using YouTube. You can simply incorporate any video hosting site into your campaign. The more sites you use, the better, because it shows that you’re expanding your search beyond just YouTube.
If you want to create a more traditional landing page, you can use Miraclesites.com again as a resource, and you’ll see a splash page with a button that says “Launch Page”. From there, you can launch a blog, a website, or even a product –
Choose The Right Platform
When choosing the platform for your business, it’s important to consider which one you’ll use to display the content you generate. The decision should also be based on your budget and the desired look and feel of your website.
Fortunately, the decision is pretty easy, because you can use the same tools to create your blog that you use to create your business. That means you don’t need to have separate platforms for your blog and your business. You can use medium.com to create and maintain your businesses blog, while using WordPress to create and manage your blogs.
Choose A Unique Domain
It’s important to choose a unique domain for your website. That way, you can ensure that your website will be accessible only to those people who had the good fortune to be directed to it by accident, mistake, or through an active search marketing campaign.
For example, if you’re creating a blog for a brand, it’s a good idea to purchase a domain that’s related to your brand. That way, when someone searches for your brand, they’ll be directed to your blog. It is also essential to purchase a premium domain name to ensure that your website will be accessible and retain its rank in the search engine rankings.
Deciding which domain to use for your business can be challenging. One of the best resources to help you find the right domain is the Domain Summary. Simply enter the name of your business, and the tool will handpick the top domain suggestions suited to your needs. The great thing about this tool is that it’ll also give you a detailed report on the pros and cons of each domain so that you can make a well-informed decision.
Content Is King
The content on your landing page is of paramount importance, and it must be useful and clearly presented to the visitor.
There are many different types of content that you can use to attract potential customers, from videos to text to interactive elements like quizzes and surveys. Simply look at other successful pitch pages to get an idea of what content works best for you.
If the content on your landing page is relevant and of high quality, you’ll almost certainly see increased conversions. This is because people are drawn to quality content and will often favor that over an advertisement or a heavily promoted discount.
The “Call To Action” Button
The “call to action” button is a succinct phrase or a visual cue that encourages the reader to take action. It is important to have an actionable next step clearly presented to the visitor as soon as they reach your landing page.
In our example, we’ve used an “X to launch a website” button for those searching for the “landing page” term. When a user clicks this button, they will be presented with a secure website landing page. This page could include any relevant form fields for the visitor to enter their email address, phone number, or other details. Alternatively, a landing page can include a simple Subscribe button that’ll initiate an email subscription form.]
As you can see, a landing page can be a simple, yet functional, marketing tool that’ll attract potential customers to your product or service in just a few clicks.
The Final Step
Once the visitor has taken action and successfully completed the required form, you can thank them with a welcome email that’ll include a coupon code for your product or service. You can also send a transactional email reminding them of the offer they previously saw on your landing page.
As you can see, the process for adding a tag to AWeber is incredibly simple. The minimum requirements are a web browser, a microphone, and some creativity. As our example shows, a landing page can be used to promote almost any product or service, whether that is a physical product or a service that provides value to the customer. This page also shows you a quick glimpse at how AWeber can be used to its full potential to help you optimize your marketing efforts and grow your business.