A few years back, email marketing was considered a necessary evil. You needed to have an email address so you could be reached by potential customers. But now the game has changed. Thanks to the digital age, email marketing has become an important part of any business’ marketing mix. In fact, MarketingCharts reports that email marketing will grow to account for 47.5% of overall marketing expenditure in 2021.
What’s more is that email marketing is now possible and, in some cases, even necessary without leaving the house. With email marketing tools like Airmail and Mailchimp, you can create and send email campaigns from anywhere.
If you’re new to email marketing, it can be a little overwhelming to know where to start. Don’t worry – we’re here to help. In this article, we’ll explore the top 5 tools you need to get started successfully.
If you’re not sure what marketing automation is, it’s basically a set of tools that can streamline marketing tasks. For example, you can have a marketing automation tool automatically send out a weekly email newsletter or pull email-marketing-related data from leading CRMs like Salesforce and HubSpot.
Marketing automation tools can be integrated with existing systems like WordPress or Mailchimp to make the process of creating email campaigns simple. Plus, with marketing automation, you don’t necessarily need to have a large marketing team to carry out the tasks. One person can create campaigns and send out notifications, while another person can monitor performance and results.
There’s a wide range of marketing automation tools out there, so it’s important to do your research before buying. Here are a few of the most popular ones, as rated by customers on reviews sites like Google and Shopify.