How to Market Your Clinical Practice Using Email

Clinical practice marketing is a tricky business. It can be difficult to establish yourself as an expert in your field when you are just starting out, and competing with experienced clinicians can be challenging. If you are keen to market your clinical practice using email, then read on for some top tips.

Create An Inbox That Works

The term ‘inbox’ might not be familiar to your customers, as many experts consider email to be a waste of time. Your inbox should be your best friend, and it is crucial that you build a perfect relationship with it. Keep your inbox clean, and make sure that you deal with important emails promptly. Your customers will appreciate your attention to detail, and will likely become your best advocates. When you reach out to them with useful information or a useful product, they will appreciate your effort, and will be more likely to continue doing business with you.

Personalise Your Emails

When someone receives an email from a brand they know and trust, it can feel like a personal relationship is being established. By personalising your emails, you can make your customers feel as though you have been listening to their needs, and that you are someone they can trust. When you write your emails, consider the following:

  • Does this email feel like it comes from a person?
  • What would make someone trust this email more?
  • What would they find useful in this email?
  • What language should I use?
  • Should I provide any further convincing arguments?

If you were writing this email for a human recipient, you would no doubt consider the above points, and you would want to tailor the message to be as effective as possible. Tailor your emails to be personable, and use language that is easy to understand. For example, if you are marketing your clinical psychology practice, you might write:

“Hello Elizabeth,

I hope you are well and that you are enjoying your return to work.

I work with a lot of clients who have anxiety about going back to school, and I know how difficult it can be to feel confident enough to go back and face learning again.

If you are keen to overcome your anxieties about going back to university, or if you are just looking for some additional support, I would thoroughly recommend getting in contact with a clinical psychologist.

I work with a wide range of clients, and I can say with absolute confidence that I have never seen an issue that couldn’t be dealt with by the help of a trained therapist.

Don’t forget, if you are keen to gain some academic qualifications, you could enter the University of Oxford’s Clinical Psychology course. The majority of students on the course will become licenced practitioners, and it’s a great opportunity to be able to work with children and young people. There is an application portal, which you can find here:

When someone clicks on a link in your email, they should see a concise email that is easy to read and requires minimal effort to understand. Keep your emails short and to the point, and ensure that your language is simple and accessible. Your email’s subject line should not be misleading, and should not contain too many words; a short and snappy subject line will make your emails stand out.

I would recommend creating a small library of frequently used emails. Having a few short emails stored away allows you to quickly compose a new message when needed. The ability to quickly write an email and have it delivered successfully is crucial if you want to market your clinical practice using email.

I would also recommend ensuring that all your social media channels are set up and promoting content consistently. Having a solid online presence across platforms will help establish you as an expert in your field, and make it much easier for potential customers to find you.

Scroll to Top