You’ve likely been on the receiving end of an email at some point, whether you’ve signed up for a newsletter or subscribed to a promotional list. If you’re reading this, then it’s a safe bet that you’re also an email user, bombarded with pitches daily, and feeling like you’re not getting the results you’re looking for.
If you’re tired of poor email campaign results and want to try something new, then read on.
Find The Perfect Image
To create a successful email design, you need to start with a solid foundation, and that starts with a fantastic, eye-catching graphic. Without a great image, the rest of your design will look thin and untasty. Once you have that perfect picture in mind, you can start to develop the rest of your email.
Develop The Subject Line
The subject line of your email, whether it’s a standard text subject or an HTML-formatted subject (like Hello, How are you?, or
Just checking in
), is the first thing your reader will see, so it needs to be both compelling and consistent. Try using the same format throughout your email and you’ll create a more cohesive message.
Build A Strong Call To Action
The CTA, or call to action, is one of the most important components of your email as it helps the reader navigate directly to the point of your email. A good call to action should be clear, concise, and include a visible link that will take the reader directly to the desired action. If you want the reader to purchase a product or service, then you should probably include an affiliate link or a link to an online shop.
Personalize The Experience
With so much competition, it’s essential to stand out among your peers. One easy way to do that is through personalized emails, where the contents are specifically tailored for a given recipient. To create a truly unique experience for your email readers, you can personalize the email based on things like their name, role in the company, or the recipient’s previous interactions with your brand. If you’re using HubSpot Marketing, then you can take advantage of their built-in personalization features, or reach out to a brand consultant to get started on your own customization project.
Diversify Your Audience
Your goal as an email marketer isn’t just to get results from your marketing efforts, but to grow your business through conversions and to attract more people to your side. To do that, you need to focus on creating a compelling experience that will draw in as many subscribers as possible, not just those who happen to fit within your targeted audience. In order to do that, you need to focus on creating an experience that will resonate with as many people as possible, not just your traditional marketing niche.
Keep It Real
In the world of digital marketing, it’s all too easy to fall into the trap of trying to trick people into clicking on your marketing messages, or using exaggerated language to seem more authentic. While we all love a good gimmick, constant use of them can ultimately hurt your cause, especially when your email is trying to be taken seriously. Keep it real, but don’t be afraid to add a little bit of spice to your communications, it’ll make them that little bit more interesting and may even draw in the odd tweet or two from the busy among your readers. Having conversations with your customers on social media is a great way to build credibility and show that you’re just as human as the rest of us, so try and find the middle ground between being too formal and having a conversation with a stranger.
Avoid The Spam Flag
There are a number of email clients that, while still in their infancy, have taken it upon themselves to sniff out spam, and those who implement their own form of anti-spam measures. In the world of spam, the earlier you spot it, the better you’ll be able to deal with it, so be on the lookout for any suspicious activity and report it appropriately. If you’re an affiliate marketer, then you’re probably already well-versed in flagging spams and implementing penalties for people who try to use your affiliate links to promote products or services that they know are spammy.
While it’s important to stick to the facts and figures in your everyday life, there’s nothing wrong with taking a break now and then, getting inspired by something unique and wonderful. If you’ve got something unique and wonderful, then all you need are your trusty email tools and a little bit of imagination to bring it to life. Just make sure that whatever you’re getting inspired by, your email isn’t too close to something that you’ve already created, you don’t want to accidentally end up in a spam folder because someone thought that your email was spammy. So take some time out, get inspired, and come back with a new and improved email campaign that will give your efforts the best chance of success.