10 Cold Email Marketing Platforms to Get You Started

When it comes to email marketing, many businesses get really excited about the prospect of sending out thousands of emails to their database of customers. Truth to be said, with so much competition in the digital space, having a large email list is no longer enough to get you noticed.

If you’re looking for a way to kickstart your email marketing campaign without the overwhelm of having to manage a larger volume of emails, then you might want to consider trying a cold email marketing platform. A cold email marketing platform is a tool that allows you to send extremely personalized emails to prospective customers without needing to build a massive list.

Here are 10 cold email marketing platforms that you can try to find the one that’s right for your business.

AWeber

AWeber is the leading business-focused email marketing platform which provides you with all the tools you need to build and maintain your email list. With AWeber, you can take advantage of all the major email marketing services including mailchimp and gathermail to create amazing campaigns. You can also use the platform’s free version to experiment with email marketing to see what works best for your business.

Campaign Monitor

Looking for a simple but powerful tool to manage your email marketing? Consider Campaign Monitor, an all-in-one marketing software that allows you to plan, schedule, send, and track your emails. With Campaign Monitor, you can set up automated drip campaigns that send out messages to your email list based on triggers such as opens, clicks, or opt-outs. The platform is completely free which makes it invaluable for budding entrepreneurs and small businesses who want to try out email marketing.

Constant Contact

If you’re looking for a robust email marketing platform, then consider Constant Contact. The platform’s tagline is “the world’s #1 customer relationship management solutions for businesses,” and they definitely live up to their claims. One of the reasons why many businesses choose to use Constant Contact is that the platform has a wealth of functionality, including email marketing, web blasting, and social media engagement tools. Additionally, the free version allows you to try out the full product without any restrictions.

Drip

If you’re looking for a simple yet robust email marketing platform, then Drip might be the one for you. The reason why Drip is so popular is that they offer a free plan along with a premium plan at a reasonable price. What’s more, you can integrate Drip with your favorite third-party apps to create custom alerts, automate email marketing, and track the results of your campaigns. You can also use the platform to build and manage your email list.

Feedcamp

Want to try a tool that automatically creates beautiful emails? Check out Feedcamp, the leading product review platform for businesses that want to do more than just sell a product. With Feedcamp, you can create rich content such as blog posts, email campaigns, and social media posts and then schedule these content pieces to go out at certain times. You can also use the platform to create landing pages for your products and collect leads.

HubSpot

If you’re looking for a robust marketing platform that also offers a CRM component, then HubSpot is the tool for you. The best way to describe HubSpot is that it’s an all-in-one marketing platform that provides you with everything you need to succeed in digital marketing. From lead generation to customer engagement and retention, HubSpot sets you up with the tools you need to get the job done.

MailChimp

Everyone knows what MailChimp is. For those who don’t, the platform simplifies email marketing by allowing you to build and send beautiful, automated emails to your customers. What’s more, MailChimp is one of the most popular email marketing platforms out there, with over 500 million users worldwide. As a result, if you don’t have a large audience, MailChimp might not be the right fit for you. Still, if you’re curious about what email marketing is all about, then MailChimp is the place to start.

Pardot

Pardot is a marketing automation platform that provides you with the tools to grow, develop, and engage with customers. What’s more, the platform is designed to be user-friendly so that anyone, even non-techies, can get the hang of it. Pardot’s strength is in seamlessly integrating with other platforms and applications, making it easy for you to create and track marketing campaigns across devices and channels. Additionally, the platform offers a variety of analytics reports to provide you with detailed information about the success of your campaigns. Pricing plans start at just $5 per month, and you can choose between a free trial or a standalone license.

Rally Software

If you’re looking to take your email marketing to the next level, consider trying Rally Software. The platform focuses on providing you with all the tools you need to build a strong brand and grow your business. Along with email marketing, you can use Rally to create and send beautiful brochures, catalogs, and even invitations to social events. Additionally, you can use the platform’s SEO tools to manage your search engine optimization and track the results of your efforts. Pricing plans start at $25 per month, and you can try the platform for free for 14 days before you decide to buy.

Sumo

If you’re looking for a tool that can help you build a business email list while also offering you all the functionality of a robust CRM, then consider Sumo. The platform offers a free plan with limited features along with paid plans that offer more customization options and allow you to integrate with over 70 apps and systems, including Salesforce, Shopify, and Trello. Sumo’s strength is in its intuitive user interface and the fact that it can integrate with other platforms and applications, allowing you to build and manage your business from one place. Plus, the platform offers a 30-day free trial, so you can try out its robust functionality without needing to make any commitments.

Wise Guy Marketing

Do you want to try a tool that helps you discover new customers and engage them into buying from you? Then consider Wise Guy Marketing, a marketing automation software that streamlines the entire sales process, from lead generation to follow-up, nurturing, and closing the deal. What’s more, the platform is built on the idea that “highly qualified buyers [are] already [waiting] to talk to you,” so you can use it to find the right customers for your business.

Conclusion

Hopefully, this article gave you enough information to know which of these 10 email marketing platforms is right for your business. Keep in mind that the right tool for the job can be different for every business, so think about what you need and the type of results you’re after before buying anything. If possible, experiment with free trials to see how the tool works for your business before committing to a purchase.

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