You might be wondering what is so special about a cold email. After all, you are sending someone an email without having to go through a tedious and lengthy qualifying process first. Is it just a fancy way of saying hello, or is there more to it?
Well, the answer is it can be used for a variety of purposes. But that doesn’t mean that all cold emails will work effectively for you. You need to know how to construct one that suits your needs.
What is a cold email?
Simply put, a cold email is a message you send to someone without having built a relationship with them first. As the name suggests, it is usually used when there is no existing relationship between you and the recipient. For example, if you are emailing someone you have just met or someone who works at a company with which you are not associated. Or if you are emailing to follow up on a social media campaign that you ran on their behalf.
Why would I want to use a cold email?
Think about the last few emails you sent. Chances are, they were all sent to people you knew and had some sort of relationship with. This means that those people are more likely to be interested in what you have to say. A cold email avoids this qualifier and allows you to speak to your target audience with complete anonymity.
What does a cold email look like?
A cold email usually starts with an introduction to get to know the person you are emailing. After you establish who you are and what you want, you will typically find a few key details about the person you are emailing. This includes their name, company, email, and phone number.
Next, you will want to write a short intro about the content you are sending. It is important to keep things simple yet compelling. You want to provide enough information for the reader to understand what you are talking about but not so much that it comes across as tedious or overwhelming. A great place to start is with a compelling problem or question that you believe the recipient will want to solve. For example, if you are emailing a CEO of a company, you might start with something like this:
“Good morning Mr. Jones,
How are you doing? Thanks for having me on your email list. I think you will really like what I have to say about your product since it is exactly what I need. If you could just give me a quick call when you get a chance, I would really appreciate it.”
Make sure that you close the email with a clear call to action. For example, if you are pitching a product or service, you might end with something like this:
“I would love to try your product/service. Just click the link below to find out more about it.””
Always be sure to get a confirmation that the person you are sending the email actually received it. You can do this by including a link to a survey or by asking them to click a link in the email. If you are emailing a verified lead, you will want to make sure that they had an opportunity to review your pitch and give you some feedback. You can also determine how interested they are in your offer by inquiring about a particular aspect of the product or service.
How to Write a Cold Email that Gets Results
You can start by structuring your email in a way that naturally rolls off the keyboard. Use proper grammar and sentence structure to make it seem like you wrote it rather than just typing it out. Practice sending out emails to friends and family to make sure that your spelling and grammar are correct.
Include several variations of calls to action in your email. If you are pitching a business idea, include a short pitch followed by several options for the reader to take action. Research shows that people remember calls to actions more than two or three sentences later in the email. Tailor your call to action to be as specific as possible. For example, if you are sending out a marketing email and your call to action is to visit the website, include that URL in your email. If your call to action is to make a purchase, include a button or link to a page that will guide the reader through the purchase process. Putting a call to action at the end of each paragraph will draw your reader’s attention to it and increase the likelihood that they will click the call to action button or link.
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If you want to get results from a cold email, it starts with building a relationship with the person you are emailing. One of the best things you can do for your email marketing campaign is to simply send it to qualified leads. A qualified lead is someone you know or have reason to believe is interested in your product or service.
To find leads, you can run a search on the keywords or names of your choice in Google or another search engine. You can also use the email address finder tool on websites like LinkedIn to find email addresses of people in your target industry. Don’t worry about having to build a relationship with these people since they are already interested in your product or service. All you have to do is give them some value and ensure that your email is interesting and well-written. They will be much more receptive to your pitch if you have already built a relationship with them.
How to Make Cold Email Stand Out
Once you have a qualified lead, the next thing you have to do is make sure that they remember you. One way to do this is with SEO (search engine optimization), which helps your website show up when potential customers search for the topics you covered in the email. Another way is to create a drip campaign where you email them once or twice before they even realize they are being courted. The key is to make sure that they know you are interested in their business and that you have something valuable to offer. Using a tool like MailChimp, you can create highly targeted mailings that lead to a conversion.
Include a link to a reputable website that is relevant to your industry in your email. If you are sending an email to a potential customer or existing customer in your industry, you can use the website as a way to establish your credibility. Don’t include junk websites with unrelated content in your link list; the chances are that your email will be deleted.
When to Send a Cold Email
Now that you have the basics down, you can start to figure out when it is appropriate to send a cold email. Generally speaking, you should send it whenever you want to get results without having to expend too much effort. After all, it is much more efficient to just send out a few emails rather than go through the trouble of getting to know someone first.
If you are emailing in regards to a business opportunity or product that you think they will find valuable, you should send it as soon as possible. The longer that you leave it till the next day, the less likely it is that they will remember your name or email address. On the other hand, if you are pitching a business idea that you think they will find outrageous, it might not be a good idea to send it directly to them. In any case, it is always better to be safe than sorry when it comes to sending out emails.
When you click on a link in an email, you are most likely to be taking some sort of action. This could be signing up for a webinar, downloading a guide, or creating an account. Whatever the case may be, make sure that there is a clear call to action in the email. This will help ensure that you get results from your efforts.
Sending out cold emails isn’t a bad idea. It’s a pretty efficient way to get results without all the hassles of getting to know someone first. However, you need to make sure that you tailor your email to the person you are sending it to. Make sure to include several calls to action throughout your email, and be persistent but not overly so. Remember, you are trying to reach someone who is already interested in your product or service and not someone who already has all the pros and cons of your product or service memorized.