An email marketing server is a specialized device or service that helps businesses send and track marketing emails. These devices assist with email marketing by creating and maintaining a database of email addresses, applying email marketing software, and providing other helpful functions. The majority of these services are designed to work with popular email marketing tools, such as Marketo or HubSpot.
Email marketing servers typically cost between $20,000 and $30,000, and depending on the size of your organization, you might consider investing in one. If you’re looking for a more affordable option, you could always opt for a free tier of MailChimp or Spark Marketing, which offers all of the functionality of a pro-level service.
Create A Database Of Email Addresses
Before you start building your email marketing server, you first need to have a good-sized database of email addresses. Ideally, you’ll want to have 1000+ email addresses in your list. If you’re starting from scratch, your best source of email addresses is most likely your customers or website traffic. You can also use a tool like OptinMonster to easily generate a list of potential email contacts.
One of the most important things that your email marketing server will do is maintain a database of email addresses. Without this database, you can’t send out anything to anyone. You’ll need to manually input email addresses whenever you include an email in a marketing campaign. This is a major pain point for anybody who does a lot of marketing via email, and having a dedicated device to store and maintain your email addresses makes everything much easier. The cost of maintaining a small database of email addresses is negligible compared to the time and effort it would take to manually enter email addresses into your various marketing platforms (i.e. MailChimp, Spark Marketing, etc.).
Apply Email Marketing Software To Emails You Create
Once you have a good-sized database of email addresses, you can start applying email marketing software to your emails. There are a wide range of applications that can be used with email marketing, and the two most popular ones are HubSpot and Marketo. Marketo is mainly used for B2B marketing, while HubSpot is designed for B2C marketing, but they both have some very useful features for email marketing.
Choosing the right tool for applying email marketing software to your emails is essential. You don’t want to install and configure a ton of different apps just to have a couple that can help you send out your emails. The ideal situation is to have one tool that does it all. For example, HubSpot has a built-in email component that can be used to send out marketing emails, and it also integrates with all of the other major apps and platforms that you might use for marketing, including Twitter, Instagram, and Facebook.
Create Email Campaigns, Get Notifications, And Track Opinions
With a good-sized database of email addresses, you’re now able to craft some pretty sophisticated email marketing campaigns. You can segment your emails based on a variety of factors, including geography, language, and industry. Some email marketing services will even allow you to set up automated emails that are triggered based on a sales event, such as a purchase, click, or inquiry.
Once you set up the automated emails, you’ll receive a notification whenever a user opens or clicks an email. This is a highly useful feature, as you’ll be able to see the results of your email campaigns in real-time. You can also use the email marketing service to get feedback from customers or website visitors about your products or services. These notifications and emails will be a great way to keep track of what users think about your business, and what would make them interested in your product or service.
As you can see, there are a lot of benefits to having a good-sized database of email addresses. This information will be immensely helpful as you continue to grow your business through email marketing, and it’ll make everything much easier. A properly designed and maintained email marketing server will only get better with time as you continue to collect email addresses.