Email Marketing Templates: The Ultimate Guide

Getting an email campaign exactly right takes time and a little bit of know-how. After all, you don’t want to send your emails to the trash either! That’s what happened to one of our previous articles, Why Aweber Is The Best Solution For Most Bloggers. We got the feedback that it was helpful, but some of the templates were outdated, and the design was not very appealing.

This is why we are here today. We are going to show you the best email marketing templates that you can use to make your life a little bit easier, and to ensure that your emails look as good as possible.

The Basics

Before you begin designing your emails, it is important to set the basic framework. You want to design your emails in a way that suits the needs of your readers. Think of what they want, and need, and you will be able to craft an email that they will value and respond to. Additionally, using a free service like Mailchimp to send out your emails can help you keep track of what is working and what needs to be changed.

Subject Line

The subject line of your email is the bit that will get opened first. It’s vital that you grab the attention of your reader with a compelling subject line. As a general rule of thumb, use a subject line that is relevant to the content of the email. You can also ask yourself questions to create compelling content for your subject line.

Hover Over The Buttons To Learn More

Have you ever seen a website that has a big button at the top that says something like “Learn More”? When you click on that button, it takes you to a whole new area of content that you didn’t see before. It’s the same with a website’s email opt-in form. When you get an email from a company, there is usually a big opt-in button at the top that you can click on. That’s your first chance to enter a contest, signup for a trial offer, or get additional information.

Knowing which buttons to use can be a little tricky, so you can learn more by hovering over them with your mouse. This will present you with more information in a pop-up window. It’s a quick and easy way to research product names, finder, pricing, and more.

Body Copy

Once you have grabbed the attention of your reader with a good subject line, it’s time to move on to the next phase of your email. This is where you will want to provide value to your reader by educating them about something that is important to them or likely to affect them in some way. You can start by asking a question, providing them with useful information, or stating a fact about the product that you are promoting. You want to ensure that your readers feel that what you are saying is valuable to them and keep their attention long enough for them to complete the action that you want them to take.


When someone clicks on an infographic, image, or chart in their email, they expect that image to be relevant to the content that they are reading. However, this is not always the case. You can use a tool like Canva to create infographics, images, or diagrams and attach them to your emails. When someone clicks on a Canva graphic in your email, it will take them to a new area of content that relates to what they were reading in your email.

Appropriate Media

The last thing that you want to do is send your reader an email that is poorly designed and from an account that is not relevant to what they were reading. For instance, if you are promoting a weight loss product and the person reading your email is not interested in losing weight, you might want to rethink sending them a weight loss email.

Personalizing The Emails

If you have been sending emails regularly to your subscribers, you know that you can really make a difference in their day by personalizing the emails that you send them. This can take many different forms, but you can always start by including their name in the subject line or by signing your emails with a personal message. You can also use the power of Gmail’s autocomplete to get the words that they are most likely to use in the next email they write to you.

By taking the time to personalize your emails now and then, you will show your readers that you care and that you want to make sure that they value what you have to say. Additionally, using a tool like Airmail can help make your whole email outreach process much faster and easier. While automation is great and can make your life a lot easier, we all know that we can never have too much automation when it comes to email marketing.

HTML Email

If you are looking to create a professional-looking email that will be viewed on a computer, you are going to want to utilize the services of a professional email marketing company. A tool like MailChimp allows you to create professional-looking HTML emails that you can then send out to your list. Simply click on the Export button, and you will have all the necessary codes to create a beautiful, functional email that can be viewed on any device.

To put it simply, if you want to create a professional-looking email, you can use MailChimp to do it for you. No coding knowledge is necessary.

Final Takeaway

In the end, creating an effective email marketing strategy can be quite the process. However, once you have done all of the legwork, it is nothing but a matter of following the right procedures. Make sure that your emails look as good as new and that you are connecting with your audience by using the correct email marketing templates today.

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