Just like with any other form of marketing, the success of an email marketing campaign largely depends on how well you plan it and put it together. You can’t just send out a batch of emails and assume that they will all be successful. It takes planning and following up with those who have responded positively to your offers to set up and make the most of those lucrative email marketing relationships.
Luckily, thanks to the digital age, there are tools that can help you make the process a little easier. With a little bit of research and some email platform magic, you can put together a flawless campaign that generates buzz and leads to booming sales. Let’s get into it.
Create a Database of Potential Customers
The very first thing you need to do to create an amazing email marketing campaign is to build a comprehensive database of potential customers. You can do this by using various tools like Google Forms, Optinmonster, or your own website. The key is to make sure that you gather as much information as possible about your ideal customers. This will help you tailor your marketing strategies to be more effective.
Use Technology To Ensure Your Database Is Up to Date
With any business, customer database upkeep is an essential part of ensuring successful email marketing. You don’t want to bombard people with outdated data, resulting in poor engagement and possibly even a broken database. Ensuring that your database is always up-to-date is, therefore, a must. You can do this in a number of ways, but none are as effective or as cheap as using reliable and up-to-date tools like Gmail.
Make Sure That Your Database Is Free From Spam
Gmail, like any other email service, is riddled with spam. You can’t simply have good old-fashioned email marketing and expect that your emails won’t be filled with offers for cheap tablets or useless fashion tips. It’s a common misconception that spam filters automatically reject email messages that contain marketing material. If you want to avoid ruining your campaign, you need to get rid of as much spam as possible from your database before you begin. There are a few simple tricks for doing this, like using a throwaway email address or turning off notifications, but you still need to do a bit of research into your target audience to know what tactics will get the best results.
Create Email Templates That Work Hard
Speaking of spam, it’s worth noting here that a huge number of emails get rejected by Gmail as spam simply because they use common words or phrases in the subject line or body of the email. The key is to use templates that are short and concise but still meaningful. You can also use a tool like HubSpot to get inspired for unique subject lines and write your emails using pre-set templates that you can choose from. This can make sending a large number of emails much easier and ensure that you don’t end up writing the same one over and over again.
Find The Right Place To Publish Your Email
Once you have a complete and up-to-date database of potential customers, it’s time to find a place to publish your email. For best results, you should look for a platform that provides analytics so that you can track the open rates, click-through rates, and conversion rates for each individual email. Some of the more popular places to publish email are:
- Yahoo Mail
- Amazon SES
Of course, you must take into consideration the cost of a place like this, as well as the amount of storage and bandwidth that you will need in order to make it worth your while. If you are looking for a free option, Google’s own cloud service, Gmail, offers a paid version that provides additional storage and other features.
Set Up Autoresponses So That People Do Not Get Bored To Death
One of the major drawbacks of cold emailing is that the person you are contacting may not be interested in what you have to say. They receive countless emails every day and, unless you catch them at a particularly interesting time when they have a moment to spare, you are most likely to get a quick and forgettable reply. This is where autoresponses come in. Autoresponses are automated responses that you can set up to capture emails that you send out to large lists of people. These responses can be used to answer any questions that your recipients may have about your business, offer them relevant and helpful information, or simply say thank you for considering our services.
Setting up autoresponses is relatively easy. You just need to take a few minutes to create a few short sentences or a few lines of text that you can use to respond to your emails. You can make this text compelling and interesting enough to make your recipient click through to your website or social media channels. Some online services, like Hello Fresh, allow you to send automatic replies to their customers. They even make it easy for you to add a personal touch to the message by letting you choose from a small number of carefully curated templates. This is a great option if you are looking for an easy way to reply to potential customers without having to write a full-blown letter.
Create Different Social Media Campaigns For Different Groups Of People
Now that you have a database of potential customers, you can begin to reach out to them on social media. Just remember that different groups of people use different platforms for different reasons. To reach the general public, you should use Facebook, while professional athletes may prefer to be on LinkedIn.
Use Retargeting To Keep Your Eyeballs Busy
One of the main reasons that people click on advertisements is because they are interested in what the advertiser has to offer. Retargeting takes this concept and applies it to digital marketing. With retargeting, you can appear to people who have previously visited your website, blog, or social media channels. You can do this by creating ads for various platforms, like Google AdWords, that contain links to your website or social channels.
When a person sees these ads, they are presented with a reminder of what they were previously interested in. The goal is to have them come back to your website or social channels to learn more about what you have to offer. You can use retargeting to gain more customers, encourage them to make a purchase, or simply get them to engage with your content again. There are many advantages to using retargeting, like the fact that it is free, easy to set up, and relatively easy to track. In addition, you can target users based on interest rather than previous purchases or demographic information. This makes it easier to connect with people who will benefit from what you have to offer.
Use Email To Build Your Confidence As A Marketer
It’s always a good idea to begin with regular email marketing before you try to move to mass emailing because, in the world of digital marketing, frequent contact is much more valuable than one-off emails. Regular emails allow you to build a healthy and consistent communication channel with your potential customers. This means that, when you do eventually resort to mass emailing, you’ll already have the groundwork for a good conversation.
If you want to create an amazing email marketing campaign that will make your business stand out, look into the above tips. With these simple guidelines, you can put together a comprehensive database of potential customers, find the right place to publish your emails, and begin responding to emails from a variety of platforms. From there, you can nurture those relationships and grow your business for years to come.