How to Make Contextual Email Marketing Work for You

This blog post will teach you how to make contextual email marketing work for you so that you can grow your affiliate sales and become a successful online marketer.

Why Should You Try This Technique?

As an affiliate marketer, you can earn passive income without doing much. You’ll simply need to find a high-quality resource that accepts Bitcoin or PayPal as a form of payment and then promotes a product that you know well. When someone clicks on a product that you’ve recommended, you’ll earn a small commission.

The catch is that you need to ensure that the link to the product being promoted is contextual and has an added value statement. If the ad looks like a generic click-bait link that doesn’t provide any value, then you’re wasting your time and the advertiser is going to be upset.

What Is Contextual Email Marketing?

When someone clicks on a traditional display ad, that display ad shows up next to each piece of content on a site. This is well and good, as people usually click on ads when they’re searching for something.

However, if the advertiser knows that they’re promoting a certain product and someone is already inclined to click on that product simply because it is being advertised, then the advertiser is wasting their money. This is where contextual email marketing comes in.

With contextual email marketing, the email ad doesn’t just show up next to the content. It becomes a part of the content so that it can be accessed via a simple click. With this technique, the advertiser is reaching people who would’ve never given them the consideration, otherwise.

How Do You Achieve Better Conversion With This Technique?

When someone clicks on a link in an email, they generally expect to be taken to either a website or an app. However, if the email contains no link and is simply a promo for a product or service, then the reader is just going to hit delete without even giving it a try. This is why you need to make sure that the email provides value and contains an opt-in form for the advertiser to be able to contact you later on.

The better the value and the more incentive you offer, the more likely someone is going to click on that email and take the desired action. This is the theory, anyway. So, it’s highly important that you test and see how effective this tactic is for you.

Let’s say you’re promoting a health product and you know that many of your readers are suffering from anxiety. So, you decide that you want to send them an email about your product, but you don’t want to just spam them with countless emails about your product. What do you do? You could either choose to send them a straight up spam email or you could use the template below to create a highly valuable email that would have a far better chance of being read and acted upon.

You’ll want to use your name, rather than a generic email id, in the subject line. You can put your email id in the body of the email along with a small note about why you’re emailing them. In my experience, people tend to prefer getting emails from brands they know and trust, rather than getting spam emails.

Here’s the actual email copy that I usually include:

Hi [Name],

I’m writing to introduce you to Amazing Health Product that can help you get rid of anxiety!

Many of our readers have told us that they’ve struggled with anxiety for years and it’s caused them to miss out on vital social opportunities. This is why we’ve decided to develop an Amazing Health Product to help as many people as possible!

This product allows you to create health quizzes that you can give to your patients. They can take the test, listen to their results through an audio summary, and then follow any tips suggested by the app!

We know that doctors aren’t exactly excited about handing out their patients’ personal information, so we’ve built a quick and easy solution to this issue! All you need to do is enter a short amount of information (like your email id) and then enter your PIN when asked. This is all handled securely through the use of a one-time-password (OTP) generator, so you don’t need to worry about safety concerns!

We’d love to have your feedback on this product, so please let us know what you think, and if you have any suggestions or comments, please feel free to reach out to us at [email protected] in the meantime. Thanks!

Sincerely,

[Brand Name],

[Title],

[Blog article]:

How to Make Contextual Email Marketing Work for You

This blog post will teach you how to make contextual email marketing work for you so that you can grow your affiliate sales and become a successful online marketer.

Why Should You Try This Technique?

As an affiliate marketer, you can earn passive income without doing much. You’ll simply need to find a high-quality resource that accepts Bitcoin or PayPal as a form of payment and then promotes a product that you know well. When someone clicks on a product that you’ve recommended, you’ll earn a small commission.

The catch is that you need to ensure that the link to the product being promoted is contextual and has an added value statement. If the ad looks like a generic click-bait link that doesn’t provide any value, then you’re wasting your time and the advertiser is going to be upset.

What Is Contextual Email Marketing?

When someone clicks on a traditional display ad, that display ad shows up next to each piece of content on a site. This is well and good, as people usually click on ads when they’re searching for something.

However, if the advertiser knows that they’re promoting a certain product and someone is already inclined to click on that product simply because it is being advertised, then the advertiser is wasting their money. This is where contextual email marketing comes in.

With contextual email marketing, the email ad doesn’t just show up next to the content. It becomes a part of the content so that it can be accessed via a simple click. With this technique, the advertiser is reaching people who would’ve never given them the consideration, otherwise.

How Do You Achieve Better Conversion With This Technique?

When someone clicks on a link in an email, they generally expect to be taken to either a website or an app. However, if the email contains no link and is simply a promo for a product or service, then the reader is just going to hit delete without even giving it a try. This is why you need to make sure that the email provides value and contains an opt-in form for the advertiser to be able to contact you later on.

The better the value and the more incentive you offer, the more likely someone is going to click on that email and take the desired action. This is the theory, anyway. So, it’s highly important that you test and see how effective this tactic is for you.

Let’s say you’re promoting a health product and you know that many of your readers are suffering from anxiety. So, you decide that you want to send them an email about your product, but you don’t want to just spam them with countless emails about your product. What do you do? You could either choose to send them a straight up spam email or you could use the template below to create a highly valuable email that would have a far better chance of being read and acted upon.

You’ll want to use your name, rather than a generic email id, in the subject line. You can put your email id in the body of the email along with a small note about why you’re emailing them. In my experience, people tend to prefer getting emails from brands they know and trust, rather than getting spam emails.

Here’s the actual email copy that I usually include:

Hi [Name],

I’m writing to introduce you to Amazing Health Product that can help you get rid of anxiety!

Many of our readers have told us that they’ve struggled with anxiety for years and it’s caused them to miss out on vital social opportunities. This is why we’ve decided to develop an Amazing Health Product to help as many people as possible!

This product allows you to create health quizzes that you can give to your patients. They can take the test, listen to their results through an audio summary, and then follow any tips suggested by the app!

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