When you build an online store, the very first thing you’ll want to do is create a sign-up form. But, if you’re like most businesses, you’ll want to create a signup form for multiple platforms—including email marketing software like AWeber.
Why? Once you have a customer, they’re already opted in and ready to receive your occasional e-mails. So you can use the same Signup form for your AWeber account, your Shopify store, and even your Mailchimp account (if you use that platform).
But if you use different form templates for each platform, you’ll have to remember to update them when you make changes. That’s a lot of work! And if you ever need to change any of the information on the form (such as the email address), you’ll have to edit all the forms. This isn’t practical and it makes it more difficult to keep track of what’s changing.
With a little CSS and copy-paste, you can create a single form that will work for all of your marketing needs. In this tutorial, we’ll show you how to do just that—using AWeber’s built-in form templates to make a signup form that will work for all of your platforms.
The Need For Single-Use Signup Forms
When you run a business, you’ll quickly discover that customer service is an issue. Not only do you have to deal with customers who have questions about your products or services but you have to do it while also trying to build brand loyalty.
The first step towards providing exceptional customer service is to ensure that each interaction is recorded. If a customer asks for help, you’ll be able to find their email at the end of the transaction. By creating a single-use signup form, you can ensure that every interaction the customer has with your brand is recorded and can be responded to quickly if needed. This includes forms that can be found on your website, social media accounts, and email marketing platforms.
How Do You Use AWeber’s Form Templates To Make a Single Signup Form?
AWeber’s form templates are extensive and can be used for a variety of different marketing needs. In this tutorial, we’ll show you how to use them to create a single signup form that will work for all of your platforms.
To get started, visit AWeber’s form templates section and select the one you want to use. You’ll see a form with a big click here to continue link.
Once you’ve selected a template, click on the continue button to be taken to the next step. Here, you’ll see a form with two areas. The first is labeled first name and the second is labeled last name. You can enter the information as it appears on your website or social media accounts in these areas.
Next, you’ll want to add the email address for which the form is intended. AWeber makes this very easy. Just below the first name and last name areas, you’ll see a line that reads email address. Simply enter the email address for which you want to create a signup form and continue.
To add a little more customization, you can click on the gear icon in the top right corner of the form to display four options. These are (from left to right):
- First name: Change the text in this area.
- Last name: Change the text in this area.
- Email address: Change the text in this area.
- Password: Change the text in this area.
Once you’ve added the information for which you want to create a signup form, you can click on the save changes button at the bottom of the form.
With the information you entered in the previous step, you can create a new email message and send it to yourself. When you do, you’ll see a checkbox labeled send this mail to a different list. If this is unchecked, the email will go out as you originally intended. But if you check the box, you can choose to have the email sent to a different email account or list.
Here’s the important thing to keep in mind: when you check the box, the information you entered for the form will be submitted to a different list. So make sure you’ve saved the email address of the list to which you want to submit the form. Then, continue by filling out the remaining information for the form.
Single-Use Signup Forms In Action
Now that you have a single-use signup form, it’s time to put it to use.
To continue, click on the Sign Up Now button at the bottom of the form. You’ll see a message at the top of the next page that reads Success! AWeber has received your information and a thank you for signing up!
If you want, you can choose to have the form send you an email to notify you that they’ve received your information. Or, you can choose to have the form post the information to a different email account or list.
As a business owner, this is the kind of tool you’ll want to have in your arsenal. While it might not seem critical to have a signup form for your website, as soon as you have a customer, you’ll want to be able to reach them quickly with future email communications.