Copy-Paste Email Marketing: The Best Copy-Paste Email Marketing Tutorial Ever!

You can probably guess what this blog post is going to be about. It’s about a subject that’s been on my mind for a while: copy-paste email marketing. Specifically, I’m going to teach you a little bit about making your emails more relevant to each recipient by inserting a little bit of personal information or a coupon code in the subject line.

Benefits Of Embedding CTAs In Your Email Marketing

You might be wondering why I always mention CTAs (or call-to-action buttons) in my copy-paste email marketing tutorials. Let’s take a look:

✅ CTAs allow you to easily drive traffic to any given webpage or location within an app. Whether you want to promote the free trial for an SaaS product or lead generation for a fitness app, you can set up a simple CTA and let the traffic flow.

✅ Having a CTA in your email marketing allows you to track the results of your efforts in real time. You can see how many people clicked on the CTA, opened the email, and eventually made a purchase. You can use this number to track the success of your email marketing campaign.

✅ With click-through rates declining as email clients get smarter and more automated, CTAs are a great way to get the attention of your audience. The average human being spends between 4 and 8 seconds looking at an email’s subject line and then clicking on the first thing they see.

✅ You might be wondering how to make your emails more personal. You can do that with a simple CTA, too! Just make sure that your CTA is inviting someone to take a specific action — like visiting your website or downloading your app — and that action is interesting to the person receiving the email.

The Most Influential Email Marketing Blog Posts Of All Time

Keeping with my theme of making your emails more relevant, let’s take a quick look at the most influential email marketing blog posts of all time. (For the purpose of this blog post, influential refers to the number of blog article views that the post received in 2019.)

✅ One of the most influential posts of all time is from Copyblogger, an email marketing blog that was founded in 2010.

✅ “How to write an influencer marketing pitch” is the blog post’s catchy subject line, and the post delivers. It teaches you how to pitch a popular influencer, using techniques that are often applied to marketing campaigns.

✅ The blog post begins with a brief history of influencer marketing, followed by an in-depth analysis of influencer marketing’s key components, including content creation, social media presence, and brand building.

✅ Next, it dives into the science of creating compelling, persuasive content that will make famous influencers want to work with you.

✅ Then, it covers the dos and don’ts of pitch writing, as well as providing you with a handy checklist to follow. This post has proven to be one of the most influential of all time, and that’s not just because it was published in 2014. (It still receives hundreds of thousands of views per month.)

Types Of Copy-Paste Email Marketing Campaigns

So, what is copy-paste email marketing, anyway?

Here are the most common forms of copy-paste email marketing campaigns that you’ll encounter:

Product/service-based promotions

As the name implies, product- or service-based email marketing campaigns promote a product or service that is the subject of the email. For example, if your email marketing platform provides a way to promote a product or service, you can use that functionality to generate relevant product-based emails.

You might want to consider using this type of copy-paste email marketing to promote your new fashion line. You can take advantage of the fact that people are already thinking about your product or service and begin to tell them more about it. (The best part is you don’t need to have a product or service to do this. It works for any brand or company that wants to grow their email list.)

Influencer marketing

As the name implies, influencer marketing is all about getting influencers — generally popular or famous individuals in some other field — to promote your product or service. To be successful, your product or service needs to be a decent fit for the audience of the influencer. You can find influencers in every niche, so you’re bound to find someone who can help your product or service stand out.

This type of copy-paste email marketing is often used to gain brand recognition or to get people to remember your product or service. For example, if you sell kitchen appliances, you might want to consider reaching out to top chefs to see if they’ll mention your brand on their social media accounts. (Odds are they’ll probably already be familiar with your product or service since they’re in the industry and use your brand often.)

Viral marketing

Viral marketing is all about getting as many people as possible to engage with your content because they want to help or be a part of something big. One of the best examples of viral marketing is TikTok, which grew from a simple video sharing app to a platform that frequently inspires and motivates others to engage in important conversations and share valuable content.

TikTok encourages users to be creative, share imaginative content, and connect with others. It’s the kind of place where people can share the funniest memes or the most epic TikTok stories. But it also serves a much deeper purpose: it’s inspired countless people to take an interest in topics such as mental health, body positivity, and financial empowerment. (To prove it, here’s a short list of some of the most popular topics on TikTok.)

With all these perks, you might think that viral marketing is the way to go for your copy-paste email marketing campaign. Well, you might be right, but you need to proceed with caution. This type of marketing is most effective when used sparingly and strategically.

Many companies have used viral marketing to great success, but it’s also the type of campaign that can be easily hacked if used too frequently. For example, if I were to tell you that the next three tweets I sent you would be from the official @TikTok account, would you still want to engage with me? (Probably not.)

Email marketing with a purpose

Now, I’m sure some of you are thinking that this entire blog post is going to be about how to use copy-paste email marketing to make money. That’s not necessarily true. The aim of this post is to teach you how to make your emails more relevant to each recipient so that you can grow your email list and drive more business.

If you’re not doing email marketing for profit, there are still plenty of ways that you can use this platform to grow your business. For example, if you’re an eCommerce store, you can use email marketing to let your customers know about sales and discounts or to collect emails for drip email campaigns.

Types Of Content You’ll Need To Include In Your Email Campaigns

You’ll need to make sure that your email marketing contains the right content for each stage of the buyer’s journey. Here are the most common types of content that you’ll need to include in your email marketing plan:

Value-oriented content

The best way to make your emails more compelling is with valuable content. When people think about your product or service, they’ll want to learn more about it, right? So it stands to reason that you should provide them with as much valuable information as possible. (By valuable, I mean content that is either informative, entertaining, or a combination of both.)

One important thing to keep in mind: your product or service does not have to have amazing value to be considered valuable content. For example, if you’re an eCommerce store, the content within your emails can be very important. It can provide visitors with critical information about the products that they are viewing or buying.

However, if you’re using the content within your emails to promote your product or service, the content needs to be relevant and interesting to that audience. (Tip: find out what content topics your customers are searching for the most and use those words often in your content. For example, if you’re an eCommerce store and people are searching for “louboutin,” you might want to craft an email marketing piece around that topic.)

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