Have you ever found yourself struggling with your email copy? Awkward paragraphs that struggle to find their way onto a page, uninspiring sentences, and an overwhelming amount of content that doesn’t seem to make sense?
You’re not alone. We’ve all been there. But you can write effective emails with the right guidance. And it starts with the subject line. Once you’ve got engagement, you can move onto the body of the email.
Here are three tips for email copywriting that’ll get you to that engaging point faster than ever before:
1. Keep It Short
You might be thinking that a longer email is always better, right? Well, that’s not true at all. In fact, too much content in your email can actually do more harm than good. Your readers will struggle to keep up, and you risk losing a potential customer because they hit the ‘delete’ button too soon.
Your email copy should be short and sweet. Try for a maximum of three or four paragraphs, and make sure that every paragraph is packed with value.
People scan emails for information on a daily basis. If you’re worried that one of your long emails isn’t going to look engaging enough to be read, it’s best to break it up into several shorter ones. Your email client will thank you for it. And if you do lose someone because your email was too long, you can always follow up with a short, concise version of the same content to bring them back.
2. Research The Email Platform
Do you send a lot of emails? Using a tool like Litmus to benchmark the performance of your emails can help you find the most effective platforms for reaching your audience. It’ll tell you what will and won’t work based on the email layout, subject line, and content.
It’s vital to pick the right platform when sending email marketing messages. Just like with social media, you have a variety of options, from email marketing apps to web-based email services. Make sure that you understand what each one offers so that you can choose the right tool for the job.
3. Find The Right Words
How can we put this delicately? Your email copy could use some work. You should be using the right synonyms and words to ensure that you are understood clearly by your readers.
The right words can make or break your email copy. When you’re selecting your words, you need to think about how your average reader will engage with the content, and whether or not the message is going to be understood correctly. You don’t want to offend any of your readers, but you also don’t want to write in a way that makes your email seem dull or uninformed.
After you’ve found the right words, you can use them effectively throughout your email copy. Don’t worry too much about using complex language – your audience will appreciate your plain speaking.
Writing effective emails is easier than ever before. With the right subject line, a few well-chosen words, and a little research, you can make sure that your emails are engaging and effective.