If you’re reading this, I assume you’re already aware of AWeber. For those of you who haven’t heard of it, it’s an email marketing tool that’s been around for a while. It integrates with various platforms, including Facebook, Twitter, and Instagram, and you can use it to create automated email campaigns that will send out notifications to your email list, whenever someone interacts with a specific trigger in one of your marketing materials (e.g., an image or a link to a webpage).
What’s great about AWeber is that they make it easy to integrate with various platforms and web applications. Not only that, but they also provide you with all the templates and themes you might need to get started with email marketing on a small budget. In this article, I’ll walk you through the process of creating a message button for AWeber’s campaigns so you can start using the platform and start generating more leads and sales.
Create a Custom HTML Button
One of the things that makes AWeber so special is that you can create custom HTML buttons and have them work in conjunction with their campaigns. What this means is that you can use HTML to create different looks for your message button, depending on what campaign you’re using it in. Let’s take a look at how to create a custom HTML button and integrate it with an AWeber campaign.
To get started, you’ll first need to head over to the email marketing dashboard for your account. Next, navigate to the “Buttons” area of the page and click the “Create button” button. You’ll then see a pop-up with a variety of pre-made buttons that you can choose from. To create your own custom button, click the “Custom HTML” button in the top-right corner of the page.
Start Building Your HTML Buttons
Having custom buttons on your site allows you to target specific audiences and engage with those people in a more meaningful way. Let’s take a look at how you can use HTML and CSS to create a more engaging experience for your blog and website visitors.
In the search bar, search for the catchphrase or name of a product that your business sells. For example, if your company names are Search Engine Marketing or SEO, search for those terms and you’ll see all the content that you need to see. From there, click on a blog post to go to the source page. Once you’re there, you can see the blog post’s source code (HTML) in the top-right corner of the page. Delete what you don’t need and then copy and paste the HTML you need into your own website or blog. You’ll then need to change the small pieces of code to fit your site.
Creating A Message Button
What you should now have is a fully functioning blog post that has a message button integrated into it. What this means is that whenever someone clicks on one of the messaging options (e.g., WhatsApp, Facebook, or Instagram) from your blog post, they’ll be sent out a message via email, containing a link to a product or service that you offer.
Why Use A Message Button?
The main purpose of having a message button on your site is to allow for users to quickly reach you with questions or comments. Some businesses prefer to be contacted via social media rather than by email, so having a message button on your site allows for more people to get in touch with you.
On the other side of the spectrum, some businesses prefer to hear back from potential customers through emails, so having a message button allows them to do just that. Ultimately, without a clear purpose, it’s difficult to pick a messaging app or network to integrate with. If you do decide to integrate with a network that many of your customers are already using, you’re risking your business by ignoring the platform. To learn more, you can also check out this insightful blog post from HubSpot.
Customizing The Notification Area
If you decide to go with an image as a trigger for your campaign, you can take advantage of AWeber’s image upload functionality to create a more engaging experience for your users. What this means is that you can upload an image to your dashboard and use it as a trigger for an email campaign. When a user clicks on an image of yours that’s been uploaded to the platform, a notification will appear in the upper-right corner of their screen. Depending on your needs, you can either have the notification be a simple email, or you can have it display a preview of a product or service that you offer (e.g., an animated.gif that leads to a product page).
Other Platforms That You Can Use
If you decide to integrate with a different social media platform that doesn’t have an email counterpart, you can use the same process outlined above to create a custom HTML button for that platform. What this means is that you can take advantage of their APIs to create different looks for your message button, depending on which platform you decide to integrate with. For example, if you decide to integrate with TikTok, you can use their “Add to home screen” feature to add a button that leads to your business’s profile. From there, you can have users click on your button to be connected to your business’s profile.
On the flip side, if you decide to integrate with a platform that provides an email counterpart, you can simply have the email notification display a link back to your website. For example, if you decide to use WordPress, you can have the email notification that’s generated when a user clicks one of your blog post’s buttons lead back to your website’s home page. From there, you can have the user engage with your business further.
In closing, having a message button on your site provides you with several benefits. First, it allows for more people to get in touch with you. Second, it gives you a simple way to communicate with your audience. Third, it allows you to easily integrate with various platforms and applications. And finally, it provides you with a way to capture more leads and grow your business.