The AWeber blog is a goldmine when it comes to content advice. The experts there have shared their best practices for many different email marketing challenges – from email marketing strategy to measuring success. One area that they didn’t cover much is creating groups within your AWeber account. Truth to be said, this is one of the most useful features within AWeber and one of the most requested features by users. So let’s take a look at how to create groups in AWeber.
How Do I Create Groups In AWeber?
As mentioned above, AWeber groups are completely free and you don’t need to have a paid account to create them. You can either choose to create private groups or open groups. If you decide to go with the former, then you will need to approve invitees to your group. Keep in mind that you can’t do this while on the go – you need to be logged into your AWeber account whenever you want to approve new members to your group.
As for the latter option, open groups are completely open to everyone and you don’t need to have any approval process to join them. However, you should still use your common sense when deciding whether to join an open group or not. If you feel like the group is a bit too open – like all members are marketing-related – then you might want to consider creating a private group instead.
The Difference Between Private And Open Groups
You have two options for groups in AWeber; private and open. A private group is accessible only to you and the group members you invite. Open groups are accessible to everyone. You can decide which option you prefer by looking at the following points.
- Private groups are great for personal or professional relationships.
- Open groups are great for your business if you decide to organize marketing or sales-related content.
- You can add members to both types of groups, but you need to have a paid AWeber account to do this.
- You need to have a paid AWeber account to send emails to group members.
Why Should I Care About Group Structure?
Groups in AWeber are completely free and you don’t need to have a paid account to create them. This means you can simply create groups whenever you want – even if you do not have a specific use for them at the moment. This is why it is important to have a good group structure in place before you start using the groups.
The most basic guideline is to make group content relevant for everyone. If you decide that your groups will be used for marketing or sales, then you should make sure that all the terms, concepts, and examples used in the group’s content are applicable to everyone – no matter what their role in your company is. This will help make the content more valuable and ensure that everyone is using the same language.
Another important consideration is to make sure that your group’s content is regularly updated. This will help maintain its value and ensure that everyone is on the same page. You can either choose to do this yourself, or you can opt for automated publication routines that will do this for you. You definitely do not want to overlook this point – even if you are not the one updating the group’s content yourself, you will eventually be expected to read and approve publication of new content.
The Different Types Of Groups
AWeber offers many different types of groups; marketing, networking, business, and more. You can access these groups from the main navigation bar on the site.
You can also create your own group types if you do not find what you are looking for in the existing categories. To create a new group, simply click the button labeled Create Group below the existing groups. You will then be brought to the group’s admin area where you can configure options for your new group. Once you have finished this step, you can click Create Group again to confirm your choice. Your new group will then appear in the main navigation bar on the site.
Creating A Group Name
Once you have created the group, you will need to give it a name. This is completely optional, but it is a good idea to give your groups relevant and descriptive names so that they are easily identified on the site. You should also make sure that your names fit the general guidelines for a better SEO ranking. Once you have chosen a name for your group, you can click the button again to confirm it.
If you have used the default group name, you can either change it or add a few words/phrases to it to make it more relevant. However, keep in mind that the name you choose for your group will be the one that appears in the email notifications sent to members of the group.
Adding Members To The Group
An important step in the group’s creation process is to decide who should be invited to the group – ideally, only people that will contribute useful content to the group. You can either choose to add existing AWeber users to your group or you can use the Invite button to send invitation requests to other people via email.
To invite someone to your group, simply click the Invite button below their profile image in your AWeber account. You will then be taken to a form where you can choose the group you want to invite them to.
If you have already created and approved a group that has more than 5 members, then you will be prompted to create a new group for the invited person. This step is important as it will give them ownership of the group and allow you to communicate with them via email.
Configuring The Group’s Email Template
One of the first things you will be asked to do when you create a new group is to configure its email template. You can either choose to use the default email template or you can create and store your own.
If you have already created and approved a group with the default template, then there is no need to change this – you can simply add new content to it as needed.
Creating and storing your own email template will allow you to control the exact wording and style of each email that is sent out from your group. For example, you can choose to have all the emails sent out from your group start with a certain phrase or sentence. You can use AWeber’s built-in email editor to compose new emails – or you can copy and paste the contents of existing emails into a new draft.
Editing The Group’s Details
Groups in AWeber can be entirely customized through details such as the group’s name, description, and the private or open status of the group.
You can either update these details via the main navigation bar on the site, or you can do this via the admin area below the group’s name. To update the group’s details, simply click the pencil icon to the right of the group’s name in the main navigation bar – this will bring you to the admin area where you can make the necessary changes.
Using The Group’s Analytics
Last but not least, we have analytics for groups. This option is only available to paid AWeber accounts and provides a complete view of how your group’s content is performing. You can either choose to use the default reports or you can create your own – the choice is completely up to you.
If you decide to create your own, you can view the overall summary of your group’s activities and performance from the main navigation bar on the site. You can then drill down into more detail using the dropdown menu to the right of the summary.