How to Use Referral Marketing to Build Your Email List

Have you ever heard of referral marketing?

No?

You probably should have. It’s one of the best ways to grow your email list.

And it’s a method that can be highly effective not just for e-commerce businesses, but also for B2B or service-based companies. In fact, it works for all types of businesses.

So what is referral marketing?

Put yourself in your audience’s shoes for a minute. Imagine that you’re a businessperson, consumer, or a marketing professional, and you’ve just stumbled upon this blog post. What does the post promise you? What would you like to know more about?

Now, instead of simply being a consumer who happens to stumble upon a blog post, you’re a potential buyer who’s reading an in-depth article about a topic that interests you. That’s the promise of referral marketing.

If you’ve ever taken a class on marketing or gotten a college textbook, you know how useful this type of approach can be. When you dig into the theory, it makes complete sense. You’re not just an audience member anymore. You’ve become a potential buyer or a customer. And that’s exactly what a business hopes for when someone recommends their product or service.

The Many Benefits of Referral Marketing

There are numerous benefits to using referral marketing, some of which you may not even be aware of. Here are just a few:

1. SEO

If you’re not sure what SEO is, it’s time to learn. SEO stands for search engine optimization, and it’s the process of increasing the exposure of a website or blog article in search engines like Google. This form of digital marketing can be highly effective when done correctly, which is why SEO is also known as search engine optimization or SEO marketing.

The benefits of SEO for your business or brand are endless. Not only do you get to see your website or blog article appear higher in the search engine results, but you also get to track the number of times your article is clicked on. This way, you can determine just how effective your content is and if it’s worth continuing to create more.

If you want to learn more about SEO and how to make your content more discoverable, take a look at our SEO course. With over 20 hours of video content, you’ll have a clear understanding of what is entailed in attaining the top search engine rankings in Google.

2. Brand Awareness

Branding is an important aspect of any business. It defines your product, service, and (most importantly) your audience. When customers (or potential customers) discover your brand, it provides them with a clear understanding of what you offer and why they need or should choose you instead of your competitors.

To create brand awareness, you need to do three things:

  • Build a brand identity.
  • Develop a marketing strategy.
  • Consistent branding.

For the first step, you need to establish what your brand stands for. To create an identity, you need to study your target audience’s mind frame and lifestyle. What is their language? Their values? What do they care about?

Alongside branding, you also need to establish a Marketing Strategy. Just like with a business plan, this is a roadmap for your marketing efforts. It includes the goals you’ve set for yourself, the metrics you’ll use to measure your success, and the budget you’ve allocated for the project.

Finally, you need to implement a Brand Voice to establish your authority. This is the voice of your marketing material, whether that’s a slogan, a design, or the type of content you create. It sets the tone for your entire marketing campaign.

3. Lead Generation

More and more people are turning to online directories and social media to find the products or services they need. So much so that, in 2020, lead generation will become even more important.

When someone finds a product or service that they’re looking for, they’ll often visit the website, look at the reviews, watch the video, or maybe even try out the product or service itself. All of this is lead generation, and it’s important to note that even if someone doesn’t buy what they find, they still generated interest in your product or service. This is critical for business growth in the future.

As a marketer, it’s important to understand that not every lead is going to be a sale. You need to filter out the non-buyers while still keeping the leads flowing in.

4. Marketing ROI

Getting leads to buy is only the beginning. Once you have a list of leads, it’s time to take the next step and close the sale. But how do you know if what you’re doing is actually working?

The answer is metrics. You measure the results of your marketing efforts and analyze them against your goals and objectives. There are several important metrics to look at, such as conversion rates, traffic, website traffic, and so on.

The better your goals are established up front, the more effective your measurements will be. Setting a goal to get 50 website inquiries per day when you have only one website can look very different from setting the same goal for a business with multiple sites.

How to Use Referral Marketing to Create a CRO (Case Study)

So you’ve decided that you want to start a cricket equipment business. You’ve been searching for the best deals on ballheads and wickets that you can find, and after a while, you stumble across an affordable offer. But before making the purchase, you want to see what other customers think about this product. You come across an influential blogger’s review, and it looks good. But how do you know if the review is genuine? There’s no way for you to verify the authenticity of the review.

If you click on the review, you’ll be taken to the blogger’s website. And then you’ll notice something unusual. There’s no typical product review for cricket equipment. Instead, there are case studies.

A case study is when a product or service is reviewed in depth, usually with an in-depth analysis of the features and how they work in practice. The reason case studies aren’t common for cricket equipment reviews is that a case study is considered to be more authoritative and thus more valuable to your business.

From the looks of it, this particular review was probably written by a professional writer for a business or website. This kind of inbound marketing strategy combines honest reviews with compelling case studies to attract, engage, and convert more customers.

How to Use Referral Marketing to Grow Your Email List

So you’ve decided that you want to start a cricket equipment business. You’ve been searching for the best deals on ballheads and wickets that you can find, and after a while, you stumble across an affordable offer. But before making the purchase, you want to see what other customers think about this product. You come across an influential blogger’s review, and it looks good. But how do you know if the review is genuine? There’s no way for you to verify the authenticity of the review.

If you click on the review, you’ll be taken to the blogger’s website. And then you’ll notice something unusual. There’s no typical product review for cricket equipment. Instead, there are case studies.

A case study is when a product or service is reviewed in depth, usually with an in-depth analysis of the features and how they work in practice. The reason case studies aren’t common for cricket equipment reviews is that a case study is considered to be more authoritative and thus more valuable to your business.

From the looks of it, this particular review was probably written by a professional writer for a business or website. This kind of inbound marketing strategy combines honest reviews with compelling case studies to attract, engage, and convert more customers.

As you can see, there are many ways that referral marketing can be used to grow your email list.

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