14 B2B Email Marketing Tips That Will Cut Through the Inbox Clutter

When you’re trying to grow your business, attracting new customers and building trust are among the most challenging tasks. Your email marketing strategy can make a huge difference here. You can use email campaigns to build trust with potential buyers and to get them to take action in the form of making a purchase or signing up for a workshop/class/course.

While many businesses have used email marketing to great effect, there are pitfalls that even experienced marketers fall into. Sometimes, it can feel like a losing battle getting users to open your emails, let alone click the links or take action.

What makes email marketing so effective is its cut through the clutter nature. When someone gets an email from a trusted source, they’re more likely to click a link in that email rather than browse through their inbox for something more appealing. For instance, you can put yourself in the shoes of a busy buyer who needs to buy a new mattress and are scrolling through their inbox to find the best offer. While there might be lots of tempting offers in that email, you’ll have to work hard to convince them to click on your link to get to your offer rather than one of your competitors’.

1. Personalize Your Messages

The first step to effective email marketing is to personalize your messages. When someone clicks on a link in your email, they expect to see something personal from you. Make sure to add your email address somewhere in the message so they know it’s coming from a human.

The easiest way to do this is with a few simple words in the subject line. For example, you can say:

Subject: Hello {First Name}, I have a special offer for you

Then, you can add a few more paragraphs of personalized content.

If you want to stand out among your competitors, you’ll need to come up with a way to make it personal. Use your email marketing tool to find the words and phrases that your audience uses the most and tailor your subject lines and messages around these words and phrases. If you have a lot of success with this, others will begin to think of you when they’re in need of your product or service.

2. Build An Email List

If you want to be able to send personalized emails to your audience, you’ll need to build an email list. Just like with your social media accounts, you can use your website to sign up for email list building tools. Most platforms allow you to do this with ease. Once you have a list of subscribers, you can send them email campaigns covering a variety of topics. You can also use the platform to build your email list by encouraging people to sign up when they visit your site or make a purchase. They’ll see a small image of a product with a description of what you have to offer and some other useful stats. They can then click on Get Emails to enter their personal information and you’ll have a new subscriber.

If you’re worried that a large portion of your audience will fall outside of your target audience, you can segment your list into different groups. You can find the right demographic for your product and use that to your advantage. People often forget that segmenting your audience can result in better conversions and less complaints of spam. When you send out periodic emails to your list, you’ll have a much higher open rate than you would if you were to send out a broadcast email.

Additionally, you can use your email list to get more personalized and targeted results from your Marketing ROI (Return on Investment). For example, you may want to send an email to people who’ve subscribed to a biweekly newsletter about fashion trends. Or, you may want to send an email to people who’ve purchased a service plan from you in the past.

3. Use Personal Stories

According to HubSpot Blogs research, 68% of consumers relate more to advertising when it is told in a personal story. What does this mean for your business? It means that if you’re looking to advertise your product or service, you should include stories about real people who are using your product or service. Create a short video featuring yourself or a colleague using your product or service and post it to your social media accounts.

Personal stories help your audience relate to your brand, making it more memorable and, therefore, more likely to be remembered. Additionally, video content is much more likely to be shared than text content – making videos a valuable tool if you want your content to go viral.

4. Measure The Results Of Your Email Marketing Efforts

When you get started with email marketing, it’s very easy to get overwhelmed by the amount of data it takes to measure its success. You’ll need to determine which emails resulted in a sale or a lead, and then, you can work on improving your strategy. You can use various tools to help you with this – from basic software to complex web applications.

The best thing you can do for yourself and your business is to find a tool that works for you. It should be easy to navigate and understand so that you can easily get the data you need without needing support from someone else. If you decide that you want to try out multiple tools, compare their features and functionality to find the one that’s best suited for your needs.

5. Learn From Mistakes

It’s easy to get discouraged when your email marketing efforts don’t seem to be moving the needle. It could be that you’re trying to promote a product or service that isn’t ready for prime time yet or that you don’t have the right audience for. Either way, it’s important to keep going.

There will always be something you can try to improve upon, whether you’re doing webinars or utilizing social media to gain exposure, build your list, or make a sale. By continually trying to find ways to improve, you’ll eventually find success – even if it’s small at first. Keep in mind, too, that you’ll need to change and learn as you go along. This is a journey, not a destination.

Final Takeaway

Hopefully, this article will help you develop a clear strategy for your business’ email marketing efforts and will help you find success even if your inboxes are constantly clogged up with junk.

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