There is no doubt that the world of business is evolving and changing. As customers become more empowered, business owners and executives are adjusting their approach to attracting and retaining customers. Today, business owners and marketers are realising that they need to focus less on what services they offer and more on how they can make customers feel comfortable and confident in doing business with them.
“I want to be known for something more than just having a great product or service,” one business owner told me. “I want to be known for offering an unrivalled customer experience.”
One of the ways that businesses can provide a better customer experience is by ensuring that all of their marketing communications – online and off – come from a single location, known as a dedicated IP address. A dedicated IP address ensures that every message has a high degree of relevancy and consistency, and makes the customer feel that the business is investing in them as an individual, and not as a commodity or a number.
Dedicated IP addresses are becoming a popular choice for businesses, particularly since they provide a number of benefits. First, customers can be certain that the messages that they’re receiving are from the business that they’re doing business with. It also means that every piece of marketing material, from websites to email campaigns, can have a similar, consistent look and feel.
And finally, having a dedicated IP address allows businesses to take advantage of the power of the internet to connect with their customers anywhere, anytime. With so much opportunity on the web, customers can access information and engage with businesses instantaneously.
Why Should You Get A Dedicated IP Address?
If you’re reading this, you likely know that the internet is a global network of super computers that allow for the free flow of information and data. This is a double-edged sword as it means that anything and anyone can reach you. Fortunately, these days, you can limit who can access your personal information and block unwanted content with tools like Google Analytics and Cloudflare, to name a couple.
With all of this connectivity, the opportunity to connect with customers is endless. And with the world of business changing as it is, customers have more power than ever before. Today’s customers can research your product before buying it, find your business’s website or social media pages, and even contact you directly, from the comfort of their homes or on the go, using their mobile phones.
For many businesses, the opportunity to connect with customers via email marketing has shifted from a luxury to a necessity. With customers able to research products and businesses virtually at their fingertips before buying, the role of traditional advertising, such as radio ads and billboards, has significantly diminished. For this reason, businesses must now turn to more efficient and effective ways of attracting and engaging with customers.
According to HubSpot Blogs’ research, 86% of respondents said that they used email to attract new customers. Additionally, 44% of respondents said that they used email to keep customers happy and engaged. These numbers indicate that businesses should seriously consider investing in an email marketing campaign, if they haven’t already done so.
When businesses send regular communications to existing customers, it’s often to encourage them to buy more products or enter a contest, discount code or sweepstakes. However, these days, with customers being informed, savvy, and connected, businesses are looking for ways to keep their customers engaged, entertained, and, hopefully, reminded of their brand.
Top 4 Ways To Get A Dedicated IP Address
Since businesses need a way to gain instant credibility and have their customers believe in their brand, let’s examine the top 4 methods for getting a dedicated IP address.
1. Host Your Website On A Professional, Reliable Host
One of the main reasons why getting a dedicated IP address is beneficial is because customers can be sure that the content and information that they’re receiving are from the business that they’re doing business with. If you have a business website, you’ve likely heard of a popular name in web hosting known as Bluehost. Bluehost is a reliable, secure, and feature-rich web host that was designed for just this type of usage. When you sign up with Bluehost, you get a free dedicated IP address and can install a WordPress blog to publish content, easily.
As a business owner or marketer, you’ll want to choose a web host that’s reliable and has a good reputation. To find the best WordPress hosting for your needs, check out this list of the best WordPress hosting providers and compare the prices, features, and reputations of each.
2. Install An SSL Certificate On Your Website
An SSL certificate is an extension of trust to secure websites. When a customer visits your site and clicks the lock icon in the address bar, they’re giving you their personal, private information – their email address, password, and, in some cases, credit card information. SSL certificates stop hackers from gaining access to this private information, which can be critical for preventing online fraud. For this reason, many people prefer to use encrypted connections when shopping online – whether they’re buying something at an online store, or on social media sites.
To create an instant, secure connection between your customers and your business, install an SSL certificate on your business website. There are plenty of affordable options from reputable companies like Comodo, GeoTrust, and Amazon.
3. Install Cloudflare On Your Site
Cloudflare is an extremely powerful tool that allows businesses to secure their websites, and offers a free tier that lets you install a service on your site. When you install Cloudflare on your site, you get a free dedicated IP address and can install a WordPress blog or a custom-made site, easily.
As a business owner or marketer, you’ll want to choose a web host that’s flexible, has a good support team, and offers a free version that you can try out. To find the best WordPress hosting for your needs, check out this list of the best WordPress hosting providers and compare the prices, features, and reputations of each.
4. Install Email Deliverability Software On Your Server
If you publish content regularly, it’s likely that you’ll receive a lot of email marketing messages from businesses, companies, and brands, wanting to promote their products and services. Installing email deliverability software on your server makes it much less likely that these messages will be blocked by your internet service provider (ISP), or flagged as spam. For this reason, business owners and marketers should consider this option.
To find the best email marketing software for your needs, refer to this list of the best email marketing tools.
How To Get A Dedicated IP Address For Free
If you’d like to try out Bluehost, you can sign up for a free account here. Once you have your free dedicated IP address, navigate to https://www.bluehost.com/ and click the Get Started button to continue to their shared hosting plans.
From there, you can choose the suitable plan for your needs, and be sure to install their powerful WordPress plugin so that you can start blogging as soon as you sign up.
As a business owner or marketer, it’s important to choose a web host that’s affordable and offers a free version that you can try out. It’s also beneficial to find a web host that’s been recommended by famous bloggers, journalists, and business experts. To find the best WordPress hosting for your needs, check out this list of the best WordPress hosting providers and compare the prices, features, and reputations of each.
If you don’t want to use Bluehost, you can try out one of the other reputable hosts – such as HostGator, Rackspace, or Amazon Web Services – for free, as well.