The name AWeber pops up frequently in my news feed. Most of the time, I have a link to an article or a video that features the platform, the hashtag #AWeberFail or #AWeberStory highlights in my tweets. So, it’s safe to say that I’m pretty passionate about this email marketing platform. Let’s take a quick minute to dive into how I can deliver a great score using AWeber.
Set Some Realistic Goals
I can’t emphasize how important it is to set a goal for yourself before you even begin your journey to a great score. If you decide that you want to get 50 new leads this month, or you want to increase your sales by 10% within the next quarter, then you can certainly achieve this by using AWeber. The key is to set a goal that’s achievable. You shouldn’t set a goal that’s too high, as this might cause you to lose motivation and give up before even starting. Setting a goal that’s too low, however, might also prevent you from reaching your potential. You never know how a goal can change your life until you set it. So, it’s important to find that middle ground.
Aweber For Everyone
The beauty of AWeber is that it’s accessible for everyone. Whether you’re a seasoned marketer or an entrepreneur just getting started, you can use AWeber. Marketing doesn’t have to be complicated. In fact, it can be quite the opposite. Thanks to platforms like AWeber, email marketing is a lot less stressful and a lot more fun. You only have to focus on creating content that’s relevant to your audience and sharing it with the right people. The rest takes care of itself. Your email marketing software will do the heavy lifting for you so that you can focus on growing your business.
Use The Right Email List
One of the first things you’ll want to do to ensure you get the best possible score with AWeber is to align your email list with your target audience. You can do this by using demographic segmentation tools like HubSpot’s Email Blueprint.
There are tons of segments to choose from depending on your needs. You can create a segment for individuals who’ve purchased a certain product, for example, or for anyone who’s located in a certain city. It’s important to find subscribers who are most likely to be interested in your content and who will enjoy learning from your emails. This way, you’ll be able to engage with your audience and encourage them to subscribe.
Content Is King
There are several ways to skin a cat, and that’s definitely an appropriate analogy when it comes to content. Just like you would with a cat, you want to create different varieties of content to appeal to as many people as possible. When it comes to AWeber, creating content doesn’t mean you have to limit yourself to just sending out emails. You can also create videos, blogs, or even infographics. Whatever type of content you choose, you want to make sure that it’s valuable and that it provides good information for your visitors. If you want to learn more, check out the AWeber Blogger’s Handbook for tips on how to create a successful blog.
Regular Email Campaigns
People who subscribe to your email list need to continue receiving content from you in order to stay subscribed. If you stop sending out emails once your subscribers have reached their quota, they’re likely to unsubscribe. To avoid this, make sure to send out a regular stream of content. If you have important announcements, such as an annual budget or new product launches, you can consider sending out an email newsletter to keep your audience informed. There are several email marketing platforms available to entrepreneurs, marketers, and small businesses. AWeber is one of the most popular platforms available and, therefore, one of the most popular email marketing providers out there. If you want to learn more, check out this AWeber guide to creating an email marketing plan.
Personalized Email
To take your email marketing to the next level, you can consider using automation. Some of the email marketing platforms available now can automatically send personalized emails to your audience based on what they’ve done (or not done) in the past. For example, if you sell shoes and your subscriber has previously purchased a pair of red shoes, you can send them an email about a new style of footwear that they may like. Personalized emails add a bit more intimacy to your relationship with your subscriber. It’s a simple yet effective way to connect with your audience and get them to think of you and your business when it comes down to purchasing products or services in the future. You can also use this feature to send out special offers and discounts to anyone who’s located in a different country than you. Using a platform like AWeber, it’s easy to target an international audience and offer your services or products to them.
Measure And Optimize
Once you start getting regular results from your email marketing efforts, you’ll want to consider investing in a good analytics tool. With a good analytics tool, you can easily see what’s working and what’s not and make necessary adjustments to your strategy. Some of the best analytics tools out there are Google Analytics and Hootsuite’s Help. With Google Analytics, you can set up automated email campaigns so that whenever a new visitor arrives at your site, an email goes out. Similarly, with Help you can track the success of your emails and analyze the demographics, psychographics, and more.
Getting a good score on your AWeber scorecard isn’t as difficult as you may think it is. You just have to put in the work to figure out what you’re doing wrong (or right) and make the necessary adjustments to your strategy. Setting a goal for yourself and creating a strategy to reach that goal are both key elements to creating a successful email marketing campaign. If you want to learn more, the AWeber Blogger’s Handbook is a great place to start.