So you’ve decided to join the Dark Patterns army. That’s great! We’re glad to have you. Although, we do have to ask – why?
Is it because you love getting duped? Is it because you want to stick it to the man? Or maybe you’re just trying to make some extra cash? Whatever your reasoning, let’s have more details.
The Email
When you’re brand new to the Dark Patterns movement, it can be hard to know where to start when it comes to sending out useful and informative email campaigns. Luckily, we have you covered on that front. Here are a few handy tips to help you write the perfect email to marketers.
Firstly, make sure to learn from the pros. All of us here at Dark Patterns are email marketers, and we want to share our tricks of the trade with you. If you’re looking for more information on direct response marketing, check out this white paper from the digital marketing experts at HubSpot.
Subject Lines That Work
When it comes to creating an effective email marketing campaign, the subject line is vital. If you want to grab the attention of your reader, you’ll need to use a compelling subject line. To help you develop the right lines, let’s examine a few that have worked well for us.
- New report shows growth in email marketing click-through rates
- How to ensure your marketing emails are opened
- Email marketing trends 2018
- Attracting, delighting, and engaging email subscribers in 2018
Even though these subject lines are interesting and well-written, they’re pretty bland. To stand out, we usually had to cut and paste the entire contents of the email, as well as include a few key phrases in the subject line. While this may seem like an extra step, it’s actually a good strategy if you want to optimize your open rates. When people are getting bombarded with emails from various marketing campaigns, it’s easy for them to ignore or delete unknown emails. Including a few key phrases in the subject line will help give your email a bit more credibility. In addition, a good subject line should reflect what’s inside the email. So, if you want to include text detailing the contents of the email, then your subject line should reflect that as well.
Actionable Insights
So you’ve decided to write an email to marketers. That’s great! We’re glad to have you. Although, we do have to ask – why? Is it because you love getting duped? Is it because you want to stick it to the man? Or maybe you’re just trying to make some extra cash? Whatever your reasoning, let’s have more details.
Whatever the case may be, your goal is to provide them with valuable information that will help them make more money. To achieve this, you’ll need to include several pieces of content. Ideally, you’ll want to include a downloadable document or a series of blog posts. Something that’s easy for them to action. In addition to helping them make more money, you’ll also want to consider crafting an educational email for experienced marketers who are just learning the ropes.
As much as we’d like to just list out ways to improve your open rates and engagement with email campaigns, we want to help you succeed as a marketer. For this reason, we’ve gone ahead and provided you with several resources that will help you write and send out effective emails. Whether you’re just starting out or you already have experience, these tools and resources will help you succeed.
Keep It Short & Sweet
When people are getting bombarded with emails from various marketing campaigns, it’s easy for them to ignore or delete unknown emails. Including a few key phrases in the subject line will help give your email a bit more credibility. In addition, a good subject line should reflect what’s inside the email. So, if you want to include text detailing the contents of the email, then your subject line should reflect that as well. While we want to provide you with all the helpful tips and tricks from the Dark Patterns email marketing experts, writing a long email without ensuring it’s concise and easy to understand can hurt your open rates significantly. Keep your emails short and to the point. Unless your email contains incredible value and will assist people in taking action, keep it short and sweet. In fact, you might want to consider using an email marketing tool that can help you automatically compile a short and sleek email just for this occasion. It’s the perfect way to ensure you include all the most vital information while keeping your email concise.
As you can see, each piece of advice and information included in this email is short and sweet. Keeping your emails short and sweet will help you make them more effective. Remember, people are always swiping left on their phones, so keep your emails light, amusing, and engaging.
Avoid The Dark Patterns
One of the biggest mistakes you could make when composing an email is falling into the Dark Patterns trap. If you’ve never heard of the Dark Patterns, then you’ve probably been tricked by one or more of them at some point. To give you a brief overview, the Dark Patterns are a group of online practices that trick people into thinking they’re making an easy and harmless purchase when they’re actually being scammed. For example, when you order something online and the website automatically charges your credit card without your consent, that’s Dark Patterns. Another one involves tricking people into thinking their email is secure when it’s not. A good example of this is a fake email requesting personal information, which they use to get your credit card details. When you get an email like this, you’d be smart to delete it right away, as it’s suspicious and could be potentially dangerous. The list of Dark Patterns goes on and on, and we could really go into detail, but the point is that you don’t want to be tricked by any of them, as they’ll ruin your experience and potentially hurt your business.
As a marketer, you’re going to be sending emails to businesses across the globe. As much as we’d like to just list out ways to improve your open rates and engagement with email campaigns, we want to help you succeed as a marketer. For this reason, we’ve gone ahead and provided you with several resources that will help you write and send out effective emails. Whether you’re just starting out or you already have experience, these tools and resources will help you succeed. So, don’t let any of the Dark Patterns alter your mindset, and above all, protect your business and your customers from these scammers.