You may know that I have an interest in lead generation. It probably won’t come as a big surprise then that I’ve been using AWeber, the number one choice among online marketers when it comes to getting leads. If you’re unfamiliar, AWeber is a popular email marketing platform that allows you to build a list of subscribers who are interested in your product or service.
As an online marketer, I can say that building a list with AWeber is as easy as 1-2-3:
- 1. Create an account
- 2. Import a list of email addresses
- 3. Get to work
Once you have a good list, you can segment it and send off an email with your best offers. Or, you can encourage subscribers to visit your website or to go to your storefront to learn more.
One of the big appeals of AWeber is that it allows you to quickly and easily import a list of email addresses. There are two approaches that you can take when importing your list:
- 1. You can upload a file and have AWeber parse it for you
- 2. You can enter the email addresses manually
I usually go with approach number two because it’s what I’m most comfortable with. If you choose this approach, you’ll need to make sure that you don’t repeat any email addresses because you won’t be able to rebuild the list. Instead, save the list in a Google Sheets document and take care of the duplicates manually after the fact.
You can then go through the list and either unsubscribe or manage the email address. Either step is optional, but the data will be much more manageable if you take care of it yourself rather than letting AWeber handle it for you.
One of the great things about AWeber is that it offers a variety of tools and features to make your life as an online marketer simpler and more efficient. In this tutorial, I’ll show you a few tips and tricks that will help you get the most out of your account.
Tips and Tricks for AWeber
Here are a few tips and tricks for AWeber that will make your life easier and more enjoyable:
1. Customize Your Email Template
One of the first things that you’ll want to do is to customize your email template. You can do this by clicking on the gear icon in the upper right-hand corner of your email and going to Settings. From there, click on the General tab to get started. You can use the built-in editor to make edits to your email template or you can download several third-party editors from the App store.
You should always strive to make your emails as personalized and unique as possible. This can be done by taking the time to think of something personal that will catch the attention of your audience. For example, if you run a business in real estate, you might want to personalize your email to include photos of the kinds of houses your audience might be interested in purchasing. Or, if you’re a realtor running an email list, you might want to say “Hello,” to your audience and give them a brief history of the pandemic and how it has affected your industry. Additionally, you can use this occasion to tell them about any new technologies, methods or software that may be of interest to them.
2. Create Email List Categories
Once you’ve got your email template personalized and looking good, you can move on to the next step, which is creating list categories.
You don’t have to have list categories to get the most out of AWeber. But, if you’re looking to grow your email list, you might want to consider creating a few list categories to organize your emails. Since you’re using AWeber for email marketing, you’ll be able to segment your email list and target messages specifically to a certain audience. Having list categories will make this process simpler. For example, if you’re running a real estate business, you might want to create a list category for Buyer’s Emotions. Then, you could create a separate category for Sellers’ Emotions. This will allow you to target your emails to a specific audience rather than having to guess at who you’re sending the email to.
3. Use AWeber’s Integrated CRM
AWeber’s integrated CRM is one of the big draws of the app. What is a CRM?
A CRM is a customer relationship management tool that helps organizations with selling, marketing, and service. Typically, these tools are used by salespeople and service providers who wish to coordinate interactions with customers and prospects. But, since AWeber is integrated with Google Sheets, you can use the tool to track leads and customers regardless of whether you’re a solo entrepreneur or an agency.
The CRM feature in AWeber is pretty robust and, in fact, one of the main reasons that I chose the app. It provides you with everything that you need to effectively build a lead generation list. From the moment that you activate the tool to the moment that you settle down for the evening, you’ll be able to track the status of your leads. This makes it much easier to stay in touch with your audience, follow up with them, and ensure that they feel valued as customers. Even better, since this is a widely-used tool within the industry, you’ll have access to a large audience of potential customers who may very well be able to help you find the leads that you need.
Hopefully, these tips and tricks for AWeber will help you get the most out of the app and lead you to more success. If you have questions about getting started or anything else, feel free to drop a comment below! I’d be more than happy to help you out.