How to Design a Beautiful AWeber Form

AWeber is the world’s #1 auto-emailer software and is used by over 2 million businesses across the globe. They provide a fully comprehensive email marketing platform that allows creators to grow and nurture their audience.

If you’re new to email marketing or AWeber, this is an absolute essential guide to help you design a beautiful, functional email form that’ll have your subscribers begging you to send more content.

Create The Perfect Subscriber Experience (CPSE)

What is a CPSE?

A CPSE is the experience a subscriber has when they sign up for your email list and begin to consume your content. When you design a perfect CPSE, you’ll be able to engage with your audience and grow your business much more effectively. Let’s look at each part of a CPSE and what you can do to design the perfect subscriber experience.

Head

The head is the part of the e-mail which is displayed in the email client when you send the message. The head includes the sender’s name, the subject line, and the email’s HTML. More on that later.

The head section of an email can be as short as possible without losing the reader’s interest. Typically, only the sender’s name and the subject line are included in the head section. The subject line should reflect what the reader is most interested in and it should match the body of the email. The topic of the email should be relevant to the interests of the reader and there should be some measure of value in what they’re reading. Once you have a decent amount of content, you could also include a brief intro about yourself or the company you work for. While there should be value in what you’re offering, the reader doesn’t need to be overwhelmed by information. A good rule of thumb is to keep it short and sweet. If you can achieve that, you’ll be able to grab the reader’s attention and keep it throughout the entire email. Remember that you can use a tool like Aweber’s email headline optimizer to create amazing subject lines which will help you catch the reader’s attention and keep them interested.

Body

The body is the part of the e-mail that contains the rest of the content. Like the head, the body of the email can be short and sweet. If you have a lot of content, you can further break it down into smaller digestible pieces. The key is to keep it interesting and value-packed.

Emails are judged as successful or unsuccessful based on whether the reader continues to engage with the content after they’ve reached the end. A poorly written body can result in email unsubscribe rates of over 50% because the reader feels like they’re not getting their value for money. Make sure that your body is filled with valuable information which is why when you design a perfect body, you are assured of a high click-through rate and low unsubscribe rate. Here are some examples of perfect bodies:

  • The perfect body for a blog post on growing a business would look like this:

    Hi there!

    The Perfect Body for a Blog Post on Growing a Business

    The ideal content for a blog post on growing a business would be detailed and packed with helpful information. It should include everything from how to start a blog to what resources are available to help you grow your business. This is exactly what you get when you follow the advice in this post.

    How to Start a Blog to Generate Money From Ads

    When you start a blog with the intention of making money from ads, you need to familiarize yourself with the various advertisement networks and how to get the most out of them. You could also consider using a tool like Google Adsense to help you monetize your content.

    There are four types of ads that you’ll encounter on a blog:

    • Display ads
    • Right-side ads
    • Sharing ads
    • Video content ads

    Each one serves a different purpose and you need to understand what they are and how you can make use of them. Google Adsense is one of the most popular and effective advertising platforms used on blogs. If you’re not familiar with it, it’s a good idea to read about it here so that you can get the most out of the service.

    Call-to-Action (CTA)

    A CTA is an element in an email which prompts the reader to take a specific action. For example, you can use a CTA button to encourage your readers to subscribe to your email list or to visit your website. You can use an affiliate link to recommend products which you’ll earn money from should someone buy a product following your referral.

    CTAs can be anything which causes the reader to take action. For example, you can use an unsubscribe link at the end of an email to cause the reader to unsubscribe to your email list or you can use an affiliate link to promote a product which you’ll earn money from should someone buy a product following your referral.

    Footer

    The footer of an email is the part that’s at the very bottom of the email. It includes metadata such as the name of the sender, the return email address, and the email’s Unix timestamp. The footer comes after the body text in an email and it should never be longer than necessary.

    At the very bottom of the email, you should have the following information:

    • Your email address
    • The URL of your website
    • The telephone number of your business (in case the reader wants to get in touch with you directly)
    • An unsubscribe link (in case the reader doesn’t want to receive your emails anymore)
    • The name of the sender (i.e. yourself)

    The name of the sender is important because it shows that you’re an individual or organization that you represent. In order to build trust with your readers, you need to make sure that they know that you’re not just using their email address to spammed them. To avoid doing that, it’s usually a good idea to use a pseudonym when you send emails. This will also help protect your personal information should the email be opened by a spam filter.

    In addition to that, you should make sure that you’ve spelled everything correctly and that the email isn’t filled with any errors. When you have an error in your email, especially in the content which you assumed would be widely accepted, it can make you look like a total hack. As a business owner, you’ll be doing a lot of mass emails so it’s important to get everything right the first time. Even small errors could result in a considerable loss of credibility.

    HTML

    HTML is the language of the web and it’s one of the most popular languages used to build websites. Almost every commercially-available web browser has some form of HTML parser built in which allows them to preview and edit documents written in HTML. It’s easy for anyone to learn HTML and once you do, you’ll have the ability to completely customize the appearance of your website.

    HTML is a markup language which means that it needs to be interpreted by a computer or a special HTML-capable browser in order to be displayed. While most browsers are HTML parsers, they aren’t all created equal and some don’t offer the best rendering of HTML. You’ll need to pick your browser carefully so that you get the best HTML rendering.

    CSS

    CSS is the styling language of the web and it’s similar to HTML in that it needs to be interpreted by a computer or a special CSS-capable browser in order to be displayed. Just like HTML, CSS allows for complete customization of the look and feel of a website.

    CSS is a Cascading Style Sheet. Think of CSS like a style sheet for your entire website. When you use a tool like CKEditor, which many content management systems offer as a built-in blogging platform feature, all the styles from your website’s CSS files will be available for the entire post. That means that you can completely change the look and feel of your entire website from one place instead of having to go into each post and apply a different style.

    JavaScript

    JavaScript is the language of the web and it’s one of the most powerful languages used on the internet. It can be used to create complex animations and interactions which can greatly enhance the user experience of a website.

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