How to Grow Your Email List

I have an email list of more than 74,000 opt-in subscribers who are eager to hear from me about what I have to offer, but who may not be aware of how to grow their email list – officially known as an email marketing list.

If you’re looking to grow your email list too, then you’ve come to the right place. In this article, I’m going to teach you the exact step-by-step way to grow your list so you can start reaping the benefits of a steady stream of engaged email subscribers who are eager to hear from you.

Step 1: Identify The Email Marketing Metrics That Will Help You Measure Success

The first step to effective email marketing is identifying the key performance metrics that will allow you to accurately assess your progress. Without these numbers, it’s difficult to know if you’re making the right strides towards your goal of increasing brand awareness, generating leads, or boosting sales.

To help you track these numbers, I’ve compiled a list of the key performance indicators (KPIs) that you need to focus on when gauging your email marketing success. These key performance indicators will help you determine your email marketing ROI – Return On Investment – and help you make smarter decisions about what to include in your strategy moving forward.

Conversion Rate

The first key performance indicator to focus on is the conversion rate. The conversion rate of an email is the percentage of all the email’s you sent out that were opened and/or clicked on. This metric will give you an indication of how effective your email marketing strategy is, and allow you to determine whether or not you should continue pursuing this tactic.

For example, if you sent out an email campaign and only 10% of the recipients clicked on the links in the email or opened it, then it may be time to reevaluate your strategy and try a different tact.

Getting a higher conversion rate does not necessarily mean that your email is perfect and will result in a 100% open and click rate. It simply means that you’re doing something right. When building an email list, you want to make sure that your emails are engaging and that you’re providing some value to your subscribers.

Click Through Rate (CTR)

The second key performance indicator you want to focus on is the click-through rate (CTR). The CTR of an email is the number of clicks on a link or call to action (CTR) inside the email as a proportion of the interactions (clicks and/or taps) with the email itself. This number will indicate how effective your email marketing strategy is in terms of getting your intended audience to take a specific action – in this case, clicking on a link or calling to action inside the email.

In addition to ensuring the links and calls to action are relevant to the intended audience, you can also improve your click-through rate by segmenting your audience and tailoring your content to appeal to their individual needs.

A high CTR is great news because it means people are finding value in your emails and are engaging with your content. It also means that your email’s design and the content within it is effective at encouraging clicks and/or taps. However, a low CTR can be a sign that you need to improve your strategy. If you see that only 10% of your emails result in a click, then you may want to try a different approach and experiment with different subjects, offers, and formats to see if that increases your click rate.


Another key performance indicator to track is the number of times an email is opened. The more times an email is opened, the more value it provides to the person who opened it. A single email containing useful information may be opened once or twice, while a poorly written email with no value may be opened several times.

To get an accurate measure of how many times your emails are being opened, track the number of times people are clicking on links inside your emails and record how many times these links are taking them to different websites. For example, if you have a link to a web page that teaches your reader about the value of using a certain product, then you’ll see an increased number of clicks on that link compared to an email with no value or promotional content.


The third key performance indicator worth tracking is the number of times an email was clicked upon. Like the previous key performance indicator, this metric shows the value of the information contained within the email. A link in an email that takes the reader to a relevant and informative page may be clicked on once or twice, while an unsubscribe link at the bottom of the email may be clicked on several times.

This metric is a bit more difficult to track since you won’t know where your click came from. However, you can and should still be tracking this number. If you want to grow your email list, then you must be clicking on something – even if it’s just a link to another page on your website. Once you know how many times your emails are being clicked upon, you can work on improving the value and relevancy of your content so you can get more clicks and, ultimately, more subscribers.

To get an accurate measure of how many times your emails are being clicked upon, track the number of times people are clicking on links inside your emails and record how many times these links are taking them to different websites. In addition to ensuring that links are relevant and informative, you can increase the value of your content by including calls to action (such as a call to action button or link) at the end of key paragraphs. This will encourage your readers to take action.


The fourth and final key performance indicator worth tracking is the number of people who are signed up to receive emails from you. This metric indicates the effectiveness of your email marketing in generating leads and/or driving sales. If you want to grow your email list, then you must be attracting new subscribers or getting the existing subscribers to sign up for a new email list or newsletter.

You can use several tactics to attract new subscribers, such as;

  • Regular email updates (at least one or two times a month)
  • Free stuff (e.g., freebies, special offers, etc.)
  • Case studies/examples
  • Video tutorials
  • Webinars
  • Affiliate marketing (i.e., earning commission when a subscriber hits a specified goal, such as making a purchase or filling out a form)
  • Newsletter variations (e.g., a weekly digest version, a seasonal edition, etc.)

Whatever it may be, generate as many leads as possible to maximize your email marketing’s effectiveness.

Keep track of the number of subscribers you have and what channels are driving them to your website. This information should be easy for you to find since you built the list manually (unlike a social media platform, where you would have to actively seek out new subscribers).

You should continue tracking all of these numbers even if you do not have a clear picture of what is causing the numbers to increase or decrease. This will help you identify micro-trends and determine the effectiveness of your strategy.

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