If you’re in the email marketing game, you’ll likely have heard of HubSpot. The popular marketing tool has an entire platform devoted to digital marketing, which includes email marketing.
One of the distinguishing features of HubSpot is that it’s designed to be highly intuitive and easy to use. In addition, the platform boasts a very high degree of customizability, allowing users to craft marketing emails uniquely suited to their target audience’s needs and interests.
While you might be tempted to try and replicate this level of functionality inhouse, you’ll likely find that it’s nearly impossible to match. For this reason, it’s highly recommended that you outsource your email marketing to a professional digital marketing agency.
Why should you outsource your email marketing? Let’s explore.
One of the biggest draws of hiring a digital marketing agency is that you get access to a team of dedicated experts who are well-versed in email marketing. Having knowledge in a specific area means that you’re not bound to one tool or strategy and can experiment with new methods and platforms as they become available.
The benefit of this is that you can quickly adopt the latest and greatest marketing techniques, making your emails more effective and drawing in more leads. You can always go back to your tried and tested methods, knowing that you have experts standing by should you need them.
One of the significant financial considerations when it comes to email marketing is the amount of disposable income that you’re prepared to spend on marketing materials and programs. Naturally, there are considerable savings to be made by hiring an agency rather than doing it in-house.
An agency is likely to have large savings pools, which they can draw on to get the best rates for your trade discounts and other perks. In addition, agencies often have large marketing budgets, so they can afford to invest in the best tools and technologies to get the most out of your campaign.
Another significant consideration when it comes to marketing via email is the issue of reach. Just because you have 10,000 followers on Twitter doesn’t mean that they’re all going to receive your email marketing messages. This is why it’s essential to test your messages and reach out to a small segment of your prospective customers to get a sense of whether or not they’ve received the message and found it valuable.
Based on this feedback, you can then determine the optimal size of your audience before you run a full-blown campaign. Hiring an agency allows you to scale your efforts as needed, without having to worry about having the right number of subscribers to ensure that you reach your target audience. In addition, you get the benefit of having a full-time team of experts working on your behalf to drive traffic and make sales.
Improved Open Rates And Click-Through Rates
Another significant positive impact that hiring a digital marketing agency can have is on your open rates and click-through rates. When performed by an expert team, these metrics can be significantly improved, benefiting your bottom line.
With an experienced email marketer at the helm, you can be sure that your open rates and click-through rates will be maximized, ensuring that your precious investment in content is seen by the right people and is able to drive the desired results.
Data Collection And Analysis
As the name might suggest, a digital marketing agency is able to pull data, compiling it into reports and analyzing results to determine what’s working and what needs to be changed. This forms a critical part of the service, allowing you to get the most out of your marketing efforts.
Collecting and analyzing data on an ongoing basis is important, as this enables agencies to continually improve their services and deliver more value to their customers. In addition, the ability to continually monitor and improve the performance of your campaign gives you the assurance that you’re making the right decisions at all times.
If you operate in creative industries like advertising and marketing, you’ll likely be familiar with the adage “a picture is worth a thousand words.” This is especially relevant when it comes to email marketing, where visuals can play a significant part in getting your point across. In addition to this, you have the option of using creative media, interactive tools, or a combination of both.
As a marketer or business owner, you might be used to producing all types of content, from product descriptions and images to blog posts and landing pages. When it comes to conveying your brand message across to your audience, there are so many different ways that you can do this. An experienced agency can help you find the right tactics and the right platforms to make your point.
Above all, the ability to brainstorm ideas and come up with unique campaigns, promotions, and offers is something that you don’t get from withinhouse. Hiring a dedicated agency enables you to focus on what you need to focus on, without worrying about the smaller tasks that eat into your time.
To keep things simple, let’s assume that you want to promote your restaurant Brand X in London. With a bit of research and using a few tools, an expert digital marketer can create a plan that includes all the steps needed to get the word out there about your restaurant.
The first step would be to set up a brand page on social media, creating content and engaging with users, all of which can be done with Brand X’s social media handles. Next, you’d want to create a blog post around the topic of ‘discovering London’s best restaurants,’ using similar language and the same format as the social media posts. Finally, you’d want to set up email marketing with a lead magnet, opt-in box, and follow-up emails, using a tool like HubSpot.
From a branding perspective, this is a fairly standard strategy. However, in terms of implementation and getting results, it’s significantly different. With a pro-active approach, you’re not just relying on serendipity to get you visitors to your site – you’re doing everything in your power to drive traffic to your website, whether that’s via social media, search engine optimization, or paid ads.
Improved Customer Retention
One of the significant challenges that many small businesses face is retaining existing customers and gaining new ones. This is especially relevant when it comes to email marketing, where a significant portion of your revenue may come from previous customers, rather than new leads generating revenue for your business.
If you’re keen to retain existing customers and gain new ones, you have two options. The first is to continually engage with your audience, providing them with value and acting on their feedback. The second is to continually improve your product or service, providing customers with new reasons to come back.
By taking this approach, you can be sure that you’re not only delivering value to your customers but are also planning for the future, continually looking to improve your offering and ensure that you remain competitive.
Another critical consideration when it comes to effective email marketing is brand awareness. When customers receive an email that doesn’t reflect their expectations or values, they’re less likely to engage with it or consider the brand behind it. This is why it’s so important to test your emails and get feedback from real people before you go live with a massive campaign.
Unfortunately, getting this feedback can be difficult, as people are typically loath to share their honest opinions with you. For this reason, it’s worth considering whether or not to hire brand ambassadors, independent marketers, or even customers to help with your testing phase.
If you decide that this is the best approach, make sure to work with companies like Livenity, who understand the need for confidentiality yet can also provide you with the unbiased feedback that you need to ensure the effectiveness of your campaign.
Based on the above, it’s clear that there are numerous benefits to hiring a digital marketing agency, rather than trying to do everything in-house. Whether you’re just getting started or you’re already doing well, having an agency working for you can provide you with the benefit of expert help and increased scalability, helping you to remain competitive and making your business better overall.