How to Create a Great Email Marketing Campaign

Email marketing is a must for any business nowadays. With the growth of digital marketing and social media, consumers have grown accustomed to receiving email messages regularly. According to HubSpot Blogs research, 77% of consumers have grown to expect regular email communication from brands.

Email marketing is more important than ever because of the constant changes and updates in email communication. In 2014, email marketing campaigns finally achieved record-breaking volumes, and this was thanks to the growing adoption of mobile email.

Mobile Email is the Future of Email Marketing

Email marketing campaigns have always been about targeting audiences, but mobile email provides a new dimension to this strategy. Thanks to mobile email, brands can now send personalized messages to consumers on the go. In a mobile email campaign, a brand can include hyper-targeted messages, offers, and other compelling content to encourage the recipient to take note of the message and convert it into a purchase. Mobile email also makes it possible for consumers to receive and respond to messages on the move – something that wasn’t possible before.

The Importance of Personalization

With the growth of mobile email came the rise of personalization — the ability to send a unique message to each and every consumer. When you send a mobile email, you have the option of including a personalized message. Depending on the type and quantity of content in the email, you can further tailor the message to fit the recipient. This makes mobile email a highly effective tool for marketing because it allows brands to connect with their customers on a more personal level — a level that is sometimes difficult to reach via traditional marketing methods.

Personalized Mobile Email

When a consumer opens an email on their phone, they expect to see content that is relevant to them. If a consumer receives an email campaign that is not personalized, they may become disinterested in participating in the mailing list — or worse, unsubscribe entirely. To engage with your audience and convince them to stay subscribed, you need to send personalized mobile emails to each and every consumer on your list. This means taking into account the recipient’s previous purchases and actions to better understand what would interest them in your future messages.

How to Personalize Mobile Email

With the growth of mobile email came the proliferation of marketing automation tools that can create personalized emails with ease. The best part is that many of these tools are completely free, so you don’t need to have a huge budget to use them. Simply enter a few details about the person you wish to email (name, email address, gender), and the software will generate the bulk of the email content – including the header, body, and any personalized elements — all without requiring any special skills or expertise.

The more you can do to personalize an email, the more you can engage with your audience and increase the conversion rate. If possible, use the person’s name in the subject line to make it seem like you are addressing them specifically (i.e., John Doe – subject line: Welcome to our mailing list, or Jane Doe – subject line: Important information regarding our premium product).

Mobile Email Examples That Convert

Although the exact figures aren’t available, HubSpot Blogs research found that 77% of consumers have grown to expect regular email communication from brands. This makes mobile email a highly effective and versatile tool for engaging with consumers — a tool that can help your business succeed.

Here are a few examples of brands that utilize mobile email effectively:

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