Email is one of the most indispensable tools in a marketing department’s arsenal. The ability to send customized emails to registered users is just what marketers have been waiting for. Finally, they can target their emails to individuals with a certain interest, background or location. The possibilities are endless, which is fortunate for marketers, but also means there are a lot of email marketing jobs out there.
While it’s important to specialize in email marketing, it’s also essential to understand the basics. Below you’ll find a list of the top 9 email marketing jobs you should know about. Keep in mind that these are just the basics and will get you started in the field. For a more detailed job description, please visit the respective websites.
This role is fairly self-explanatory. As the name suggests, an email marketer is in charge of creating and distributing emails for a brand or business. The job is very similar to a content marketer, with the main difference being the focus is more on the send rather than the content of the email.
Email marketing jobs come in all shapes and sizes. You’ll typically find brand marketers emailing potential customers and webmasters emailing web sites that they manage. Sometimes marketers will even use a tool like MailChimp to send mass emails or newsletters.
A content marketer is, as the name suggests, in charge of creating content for digital or physical platforms. This could include developing a brand voice, creating compelling value propositions, writing compelling sales pitches, or designing a web site.
The content marketer’s main goal is to create compelling and consistent content that will engage potential customers and encourage them to engage with the brand or business. So while the content might be somewhat technical in nature, it’s essential that a consumer understands what they’re reading or hearing.
The job of a content marketer is very similar to that of a copywriter, with the main difference being the copywriter’s work is more typically published, while a content marketer’s work is only ever used internally within an organization.
Digital marketing manager
A digital marketing manager is, as the title would suggest, in charge of the digital marketing activities of a brand or business. This could include planning online marketing campaigns, analyzing web traffic, or managing and growing a company’s social media accounts. In some instances, a digital marketing manager might specialize in email marketing or SEO (search engine optimization), while in others, they might focus on paid advertising such as google ads, Bing ads or Facebook ads.
You might also hear about a marketing manager, which is a less specific role. A marketing manager is essentially a manager who is in charge of a brand’s or business’s marketing efforts. So, while a digital marketing manager is responsible for a single area of digital marketing, a marketing manager would be responsible for more of an overarching strategy.
An SEO specialist’s job is to improve the organic rankings of a website or blog in search results. Essentially, they are responsible for driving more traffic to a site or blog via organic search engine results.
SEO is mainly about doing the right things to benefit your business website or blog in terms of getting found via organic search. When creating an SEO plan, you will want to consider the following:
- On-page optimisation
- Off-page optimisation
- Content schedule
- Content creation
- Research to analysis
- Keyword research
- Competitor analysis
- User behavior analysis
- Content strategy
- Project planning
- Metrics analysis
- Reporting & analysis
- Cost-benefit analysis
- Process optimization
If you’re looking for an easy-to-understand and detailed guide to SEO, check out the Beginner’s Guide to SEO Success, which is a free download from the blog. You’ll learn all about SEO in a simple to follow guide that will get you up and running in no time.
Email marketing strategist
An email marketing strategist is, in charge of the email marketing activities of a brand or business. For the purpose of this article, we will define an email marketing strategist as someone who creates marketing strategies, plans, and benchmarks for email campaigns, and evaluates the results of those campaigns. This job is essentially about making sure that the email campaigns you set up are performing as expected.
An email marketing strategist can be very valuable to a marketing department, especially if they have a clear understanding of what is working and what is not working in an email marketing campaign. In some instances, a strategist might specialize in SEO, while in others, they might focus on direct response campaigns or email marketing.
Email marketing consultant
An email marketing consultant’s main role is to advise an organization on the various aspects of email marketing, including strategy, planning, execution and analysis. This is a very similar role to that of a marketing strategist, with the main difference being the consultant will usually work more closely with the business side of a company. A consultant will provide strategy and planning advice, help define goals, and analyze results.
Sometimes a business will outsource their marketing to an independent contractor who specializes in one area of marketing, such as SEO, email marketing, or social media. This is typically because they don’t have the in-house expertise to carry out each task independently. When you outsource your marketing efforts to an independent contractor, you are effectively delegating some of your responsibility for the success of your marketing program. While this might be a cost-effective short term solution, it can also be a long-term problem, if you don’t have full control over the marketing program. In this scenario, it’s preferable to have a team of expert marketers, working together to ensure your marketing plan is a success. Having full control over the process means you are able to ensure each task is done to the highest quality, and that the results of each task are measured and analyzed correctly.
Inbound Marketing Consultant
An inbound marketing consultant’s job is to improve the customer experience (generating and evaluating leads, building trust, and engaging with prospects) through marketing rather than selling.
Inbound marketing is, at its core, about creating value for a customer rather than a product. As an inbound marketer, you will be defining customers’ needs and wants, and helping the business to offer those products or services that will delight current and potential customers. You will do this through analysis of customer behavior and performance, and building strategic relationships. The results of this are increased engagement, and ultimately, conversions – meaning the business earns, what it spends on marketing.
An inbound marketing consultant might specialize in one area of inbound marketing, such as SEO, email marketing, web analytics, or content strategy. However, as a general rule, an inbound marketing consultant will be responsible for helping a business to define, understand, and optimize their marketing strategy in line with the Inbound Marketing methodology.
Online marketing specialist
An online marketing specialist’s job is to plan and execute online campaigns, including SEO, social media, and email marketing, to increase website traffic, build brand awareness, and generate leads. Essentially, this is a role that will coordinate various online marketing efforts, including email marketing, blog writing, and social media engagement.
An online marketing specialist might specialize in SEO, which is, as mentioned above, the process of increasing the organic rankings of a website or blog in search results. For this, they will be using a range of tools, including Google Analytics to measure results and optimize content.