How to Avoid Common Director Marketing Pitfalls

Being a director of marketing in charge of a PR agency isn’t easy. You’re responsible for bringing in the business while managing your team of professionals. It’s a demanding role, but one that allows you to truly make an impact on a global scale. In this article, you’re going to discover some of the major challenges that come with the role and how you as a director can prepare to tackle them.

Building A Solid Marketing Plan

Even before you’ve taken on the role of director of marketing, you’ll likely have engaged with marketing on a more regular basis than you’d ever anticipated. From working on marketing plans for new products to reviewing marketing analytics, you’re going to be constantly bombarded with marketing info. As a director, you’ll need to filter out the noise and derive practical takeaways that can be applied to your role. That means putting in the work to establish solid KPIs that you can monitor and evaluate over time. Additionally, you’ll want to build a solid marketing strategy that can be reviewed and updated as needed.

Hiring The Right People

When taking on a new role, bringing in a team of experts who are already well-versed in the industry is ideal. Oftentimes, hiring an agency to assist with strategy and execution is the best move. That being said, you’ll ultimately be responsible for the work they produce. As a director, you’ll want to ensure that you make the right decision for the company, but also that you’re not overloaded with work. It’s never easy choosing people to work for you, but as a director, you’ll have to make a decision about whether or not you can accommodate all their expertise in your already-busy schedule. If you feel they’re not adding value, it may be time to consider another option.

Dealing With Financial Pressure

As a director, you’ll have to wear several hats. Not only will you oversee the strategy and implementation of your agency’s programs, but you’ll also be responsible for securing the agency’s finances. Regardless of whether or not you’ve had previous accounting experience, you’re going to be expected to know how to deal with the finances of a business. If you find yourself in a situation where you’re worried about running out of money, it may be time to consider an additional revenue stream or looking for a job at a PR agency that offers health insurance.

Navigating The Legal Side

Being a director of marketing in charge of a public relations agency isn’t an easy job. There are several legal issues that you need to be aware of. First, you’ll need to make sure that all employee contracts comply with the law. Additionally, you’ll need to ensure that you don’t break any rules or regulations by which the agency operates. You’ll also need to be aware of any legal risks that may arise from working with certain clients.

The above are just some of the major challenges that come with the role of director of marketing. In addition to the above, you’ll also be expected to come up with new ideas and strategies, research news, and analyze marketing data. In other words, there are a lot of responsibilities that come with this role, but it’s also an opportunity to make a lasting impact on a global scale.

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