7 Distributed Email Marketing Tips for Small Businesses

If you’re reading this, I assume you’re either a small business owner or the marketing person for one. You’ve got a brand new baby girl or boy on the way, and you’re scrambling to figure out what to call this little person. You’ve got a list of about a hundred names in your head, and you have to pick one. You want to pick a name that will stick when customers think of your business. You want to pick a name that will make people remember you and your company when it’s time for them to buy something.

The problem is, there are so many choices! Your mother might suggest a Disney name, your auntie a Kardashian name, and your best friend an Apple name. You’re lucky if you get to register your business name before it’s too late. And you have to make a decision now!

The good news is that you can register your business name on the internet for free. The bad news is that you have to do it fast, before someone else beats you to it. Because once you registered it, you can’t take it off the list. And if you’re like most businesses, you don’t want to be on a list of anything, especially one that you can’t control.

Here are 7 tips for distributed email marketing. You can use these tips to help your business stand out from the crowd, and to help you make the right choice when it comes to selecting a business name. Let’s get to it.

Create A Distinguished Looking Email

If you’re sending out regular emails to your customers and prospects, you’re going to want to make sure that those emails are looked at and opened by as many people as possible. One option is to create a special, branded email with a template that catches the eye. You can also use tools like Aweber to find the optimal template for your needs.

Whatever you do, don’t use a stock email template provided by the internet service you’re renting. These templates often have been pre-designed for various businesses and usually include all the essential elements you need to send a branded message to your customers. However, they’re not customizable, which can be a big problem if you want to add a little bit of an identity to your emails.

Use Short And Sweet

Regularly updated content is important to keep your readers interested in what you have to say. But if you’re sending out lengthy emails, you’re probably losing a lot of people who are scrolling through their inboxes, hoping to find something actionable.

Consider breaking up your longer emails into multiple shorter ones (no more than a few paragraphs). You can also use various methods (such as breaking the content down with bulleted points) to make them more concise. You’ll be amazed at how much more people will read and benefit from what you have to say.

Personalize Your Messages

When you’re sending out regular emails, you’re most likely using a service like Aweber that takes the impersonal approach to communication. While it’s important to keep your readers interested, you can also make your emails more personal by adding a little bit of a “vibe” to your messages. Depending on the size of your business, you can request a free personalized email from Aweber.

For instance, if you opened a bakery and decided to use an address like this:


You can use Aweber’s easy customization tools to make it personal. If you want, you can also put a little twist on the subject line (like “Happy birthday” or “Just wanted to say hi”) and add a personal note to the email. This is a great option for when you want to create an emotional connection with your customers.

Craft Short And Sweet Headlines

Even though you’ve customized the email’s content, the headline is still going to be at the top of the email, and it’s going to be the first thing your reader sees. If you’re struggling to think of catchy and enticing headlines, stop trying to be clever and instead focus on being straightforward and honest. Use a tool like Google keywords to find a list of popular competing headlines, and then choose one of those. If you want to appear more professional, you can also hire a writer to help you craft a compelling headline for a pitch or ad.

For example, let’s say you’re a stylist who gets paid to make peoples’ clothes look cool. You run a small business, and you’re using Aweber to send out periodic emails to your customers to keep them engaged and to help you decide what clothing items to create for a certain occasion (like an upcoming wedding or birthday party). You can use a service like Growchat to find people who are interested in what you have to say, and you can even use their platform to quickly create a poll to see what your customers think about a certain product or service.

Consider All The Options

If you’re still deciding what to call your company, here’s a good place to start: consider the different options that exist. You can start by looking at other companies in your industry, but you should also do your best to look at companies in other industries as well. By doing this, you can get a good feel for what is and is not common in terms of naming conventions, which can help you make the right decision.

Catchy Email Subject Lines

The subject line is often overlooked, but it’s an important part of a successful email. It helps set the tone for the email, and it helps determine whether or not the email will be opened. When you’re choosing a subject line, keep in mind that you’re trying to catch the attention of the recipient. While you want to keep it short and sweet, you also want to make sure that it’s going to be relevant to the email’s content.

For example, if your email is about a product that costs $250, you might want to try and keep the subject line short and sweet, like this:

Your Product Review Saves You $200

But if you’re reviewing a product that costs $5, you might want to try this:

Your Lucky Day! You Get to Review a $5 Product

Keep things short and sweet, but make sure you keep your customers interested in what you have to say. If you can, find a way to make the subject line relevant to what’s inside the email.

Regular Email Follow-ups

You’ve got an email list, and you know you’ve got an email list because you’re sending out periodic emails to keep people interested in what you have to say. The key to successful email marketing is in the follow-up—be sure to follow up with the people on your list. You can do this by sending out a short, polite email about a week after you’ve sent them a message. You can also use tools like GetResponse to track and segment your email list, and then use tools like Aweber to automatically follow up with people who aren’t yet subscribed to receive more information.

For example, let’s say you’ve sent out an email to your email list about a new product, and you’ve got an email list because you’ve used Aweber to send out the initial email. You can use GetResponse to find the email addresses of your list members, and then use Aweber to follow up with these people, reminding them that you’ve got new information about the product. Or, if you’re sending out regular status updates about your business, you can also follow up with subscribers with a little pitch about a new product or service that’s related to your niche.

One of the mistakes that many businesses make is not following up with people who they’ve emailed. If you’re contacting someone via email, make sure you’ve got their attention with a polite, short email. Then, follow up with another email after a week or so, as discussed previously.

Make Sure Your Links Are Active

One of the biggest mistakes that you can make as a business owner is to link to an inactive website or forum. You might think that since you’ve already built the website, there’s no need to keep updating it, but this can be a big mistake. You need to make sure that your links are active because many online tools like Google frown upon inactive websites.

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