AWeber is one of the most popular email marketing platforms used by both businesses and individuals. It handles all the complex tech stuff for you, so you can focus on growing your business.
But what if you’re already using the world’s #1 CRM (Customer Relationship Management) software, Salesforce, for your business? How can you take advantage of all that tech power?
Do you struggle with email administration on a daily basis? Does the thought of trying to figure out who you’ve already contacted and which ones you need to contact again leave you paralyzed in fear?
If so, then AWeber might be the right choice for you. It uses the same email template format as Salesforce, so it’s easy to migrate your contacts from one to the other. Additionally, you can use the same login to access both platforms, so you don’t have to worry about losing any contacts.
Does AWeber sync with Salesforce? Can you integrate the two platforms? Let’s dive into the details.
Why Bother Integrating With Salesforce?
One of the major advantages of having both Salesforce and AWeber in your business is the ability to seamlessly integrate the two platforms. This means you can take advantage of all the power of both tools without ever having to leave the application you’re already using.
For example, if you’re a real estate agent and you use the popular ZipRealty App to look up property information in your area, you can easily enter a property’s details, such as price, bedrooms, and bathrooms, and quickly send out a personalized mailer to all your contacts.
This is a big time saver. Up until now, you may have had to use multiple tools to pull off something similar. You might have had to create a lead list in HubSpot, export your contacts to Excel, and then finally get around to sending out the letters via AWeber. With CRM integration, you can do all this from within the same app.
Now, if you’ve been following along, you might be thinking that this sounds like a perfect scenario. You can take advantage of the #1 CRM and the #1 Email marketing tool to gain a significant lead generation advantage. Right?
Well, sort of. While it’s true that you can integrate both platforms and use them together for your marketing needs, there are a few minor quirks that you should know and prepare for.
Integrating With Salesforce
First off, you need to know that AWeber doesn’t have the same database structure as Salesforce. It uses a different set of tables in its database, so it’s important to understand what those tables are and how they relate to one another. Luckily, Salesforce provides extensive documentation on how to connect your CRM to your email marketing platform, so you don’t have to figure it out by yourself.
Also, when you integrate Salesforce with AWeber, you’re going to have to do some customizations to the way your emails look. This is mostly due to the fact that AWeber uses a different rendering library than Salesforce, so the interface is a bit different. But, it’s still possible to make the whole process transparent to your users. You can read more about designing emails in AWeber’s help center.
Migration Is Smooth
One of the main draws of AWeber is how easy it is to migrate your contacts from one platform to the other. You can download a copy of your existing database from AWeber and then import it into Salesforce. From there, it’s just a matter of creating relationships, deleting irrelevant records, and adjusting your email templates to fit into Salesforce’s format.
This is something that many business owners and marketers can’t do themselves, otherwise, they’d have to hire a professional IT team to help them move their contacts. At the end of the day, this is one of the major reasons why AWeber exists—to provide an easy way for businesses to migrate their contacts from one system to the other, and to make sure this process is as painless as possible.
More Than Meets The Eye
The fact that AWeber and Salesforce have the same email template format doesn’t mean that everything is perfectly compatible. While most businesses will use the integration just for email marketing, you might find that you need additional platforms to pull off some of the bigger projects you have in mind.
For example, you could use Salesforce to track your marketing activities on a larger scale. You could have a single tool that handles all your sales, marketing, and support activities, so you never have to switch gears or run to multiple systems when you need to complete a certain task.
As mentioned before, this integration makes it easy for businesses to migrate their contacts from one platform to the other. But, it also means you have to make sure you keep all of your contacts in sync. Otherwise, you might end up with duplicate entries in your two databases.
AWeber vs. Mailchimp
Now, if you’re looking for a free email marketing tool that doesn’t require you to build any emails yourself, then you might want to consider checking out Mailchimp. AWeber is one of the more popular choices when it comes to email marketing tools, but it’s not the only game in town.
MailChimp’s main advantage is that it’s a free service. As a result, you don’t have to worry about paying for hosting or sending bulk emails. Additionally, MailChimp automatically configures itself to work with the majority of the major email platforms, so even if you don’t use Gmail or AOL, you’ll likely be able to set up an account and get started with emailing within minutes.
However, if you’re looking for a full-fledged email marketing tool that gives you all the power of creating and sending customized emails, then AWeber is the clear choice. It’s more functional, has a better UI, and offers additional features, such as automated email responses and follow-ups via email.
So, there you have it. While integrating with Salesforce can be a great way to gain a significant lead generation advantage, it’s also important to understand the quirks that come with it. Thankfully, AWeber has you covered on that front. With its helpful documentation and seamless integration, you’ll have no trouble taking advantage of all the features Salesforce has to offer.