Aweber is arguably the most popular affiliate management tool used by thousands of online stores. The product is incredibly popular because it’s been designed to make managing an affiliate program extremely easy. But what happens when you get thousands of affiliates sending traffic to your site? You’re going to end up with a bunch of duplicate content that’s not good for your SEO, and it’ll mess with your engagement metrics.
To avoid this, you need to be able to tell apart your own unique content from that of your affiliates. Thankfully, there are a few tricks to identifying unique content from elsewhere on the web. Let’s dive in.
Content Is King
First and foremost, you need to make sure that the content you’re using is in fact unique. You can do this by either hiring a freelance writer to create original content for your site, or using a tool like Content Scissors to find existing articles that match your needs.
Let’s say you’re an online store that sells men’s clothing. You’ve decided to sign up for a free account with Aweber, and you want to use the tool to promote a specific men’s shirt. You can begin by searching for the keyword ‘mens shirt’ in the ‘Find Articles’ tool. Once you’ve found the articles that match your needs, you can use Content Scissors to clip the text and images that you need and use on your site. In the end, you’ll have a fully functioning content library that you can use to create original blog content, or to supplement the content that you find on your site.
This strategy can also be used for finding unique content for your social media accounts. Say, for example, that you have a marketing account on Twitter. You can use the same tactics to find articles that will perfectly fit your niche and will boost your account’s reach.
Link Building
Once you have content that is unique to your site, you need to make sure that this content is also linked to on other sites. The more links that point to your content, the more exposure you’re going to get to your target audience. To help you find the links that will drive the most traffic to your content, you can use free tools like Open Site Explorer or Ahlinkz to hunt down the most influential websites in your niche.
Now that you have a list of the top 5 or 6 websites in your niche, you can begin a process of gaining backlinks to your site. You want to find the best quality links that will point to your content. Bear in mind that if you’re using guest blogging as a strategy, you’ll need to make sure that you’re doing so for quality reasons and that the blogs you’re selecting are indeed influential in your niche.
SEO
Speaking of SEO, make sure to keep your eye on the big picture when working on your content’s SEO. You want to make sure that your site is optimized for both user experience and search engine ranking. For example, if your site loads extremely fast and the content is easy to read, your visitors will likely love it and keep coming back for more. On the other hand, if your site is poorly designed or slow to load, your ranking might drop because the search engines can’t completely understand what your site is about.
To ensure that your site is performing at its highest potential, you need to be using tools like Google Analytics to track its performance and make adjustments as needed. With this tool, you can see traffic originating from different countries, and you can also track the site’s performance by gender, age group, and device used to access the site.
Clipping Content
Finally, let’s not forget about those glorious headlines and intriguing paragraphs that make for a great article. Fortunately, you don’t need to write an entire story in order to benefit from the content’s analysis. Sometimes, all it takes is a few sentences or a short paragraph to fully understand a concept or reasoning behind an event.
So if you find an article that you think is incredibly interesting, you can use a tool like Clipper to clip the meat of the text, leaving behind only the information that you need for your own use. This way, you’ll be able to create an original blog post that is completely unique to your site. You can also use Clipper to quickly and easily find the sources that you need for your research. Simply enter the topic or phrase that you’re looking for, and the tool will return you a list of articles that are relevant to your needs.
Hopefully, this post gave you enough ideas to help you separate your own unique content from that of your affiliates. The more you can do to identify unique content, the better. If you have any other suggestions or tips, please feel free to leave us a comment below! Happy hunting, and may the content be with you.