With the exception of some large organizations, most businesses still use email to communicate with customers. While there are tools available that can help you automate your email marketing.
But what if you’re looking for a simple, free alternative? Does Google offer a simple, free email marketing software? Let’s take a quick look.
Five Apps to Consider
To help those who are looking for a simple, free email marketing solution, we’ve compiled a list of five applications that you may want to check out. While not all of these will appeal to you, hopefully one or two will.
AWeber
If you’ve been paying attention to the industry, you may have heard of AWeber. Launched in 2006, this email marketing company is one of the more popular choices among small businesses due to its affordability. While there are plenty of paid plans available, you can easily get started with AWeber’s free plan. All you need is a valid email address and you’re good to go.
If you choose this route, you won’t need to worry about building a list or using automated email – AWeber will do those things for you. What you will need to do is set up automated email campaigns, compose interesting subject lines, and track the open rates and click-throughs of your emails.
GetResponse
If you’re looking for a tried and tested solution, you can’t go wrong with GetResponse. Whether you’re a newcomer to the world of email marketing or a seasoned pro, there’s a plan available to suit your needs. With GetResponse, you can create email campaigns and track their performance in real-time. You can use special offers and marketing materials as headlines for your emails – giving your subscribers a tantalizing bit of information to hold over them as they read through your informative content.
One of GetResponse’s biggest selling points is how easy it is to get started with the platform. Not only can you create a landing page to collect email addresses, but you can also use their autoresponder to collect these addresses in the first place. You may want to consider this route if you’re looking to grow your email list quickly.
MailChimp
MailChimp is also another good choice for those who are looking for a free email marketing solution. This is a popular choice for beginners primarily because of its ease of use. While you don’t need to know much about marketing to get started, you will eventually have to choose a specialty to dive into. Once you do, you can take pride in sending engaging and valuable emails to your subscribers.
You’ll also want to take advantage of the platform’s list segmentation tools. Not only does this allow you to target the right audience, but it also makes it simpler to send out personalized emails that will resonate with each individual recipient. In other words, it makes your job as an email marketer a lot easier. You won’t have to worry about invalid email addresses or subscribers who haven’t given you their permission to email them. This is especially helpful if you have a list of 100,000 contacts because you won’t have to worry about keeping track of subscribers who haven’t given you permission to email them. Not a problem with MailChimp.
Mad Mimi
If you’re looking for a more versatile solution, you can’t go wrong with Mad Mimi. This is one of the more popular choices amongst designers mainly because of its drag-and-drop email builder. Simply put, you can build an email template and then drag and drop elements from a library of available design templates onto the template to create your own unique email design. The best part is you can use a free account during its beta testing phase – which is when you should opt for this route.
What makes this app different from the rest is its pre-made email templates. While there are plenty of free apps that allow you to build a template from scratch, Mad Mimi gives you the opportunity to choose from a pre-made library of email templates that you can alter to fit your needs. For example, you can choose from a selection of business-related email templates or you can opt for a dating-related email template and then modify it to fit your needs. Once you’ve created the email, you can send it out to a group of friends or family members to get their opinion – essentially, what would make this email special to them.
Priceless
Priceless is another quality app if you’re looking for something simple and affordable. This is a simple email marketing solution that provides you with all the essential features you need to get started including sending emails, creating email campaigns, and tracking their performance in real-time. One of its biggest selling points is how you can track the performance of individual emails. This way, you can easily identify which ones are successful and which ones need to be revised.
While not all of these apps will appeal to you, hopefully one or two will. In the end, it comes down to whether or not you think you can get the job done. For those of you who need an email marketing solution, try out these five apps and see which one works best for you.