Let’s face it, every marketer is on at least one mailing list. Whether you’re using MailChimp, SendBlast, or another tool, you’ll eventually end up on a list of some sort. Now, you might think that these are just annoying mailings that you get stuck with, but let’s face reality: These are your customers and potential customers that you’re nurturing and growing by delivering content that’s valuable to them.
When you send out regular newsletters or emails with value, you develop a relationship with your readers. They begin to expect valuable insights from your brand and start looking for ways to receive them. Even if you don’t always deliver on your promises, they know that you’ll come through once in a while. It creates trust.
Now, you might be thinking, “Great! So I’ve got a list of subscribers who’ve already bought into my value proposition and are expecting further value. What do I do now?”
Well, you could use your mailing list to promote your next big product launch or sales event. You could also use it to introduce a new pricing plan or discount code, or to simply promote a new product or service.
But what if you want to continue providing value to your subscribers without holding a sale? You could use your mailing list to tell amazing stories, provide helpful tips and tricks, or simply answer common questions.
Remember: Your subscribers have already shown that they’re interested in your brand and what you have to offer. They’ve expressed an interest in your products and are therefore more receptive to learning new things about them. So, when you use your mailing list to promote regular content, you’re encouraging them to stay interested in what you have to say.
Why Should You Try Kajabi Instead Of Using Your List Just To Promote Sales?
You might be wondering why you should even consider trying Kajabi instead of using your list to simply promote sales. After all, you’ve already got a list of subscribers who are interested in what you have to say. Why not just drive the sale and then end the relationship?
Here’s why: The key to effective lead nurturing and growth is educating and engaging your audience using content that’s valuable to them. Remember, your customers are already interested in your brand and what you have to offer — they’ve expressed that interest by subscribing to your mailing list. Now, you’re using your list to continue providing value. Even if you don’t always have the content that your subscribers are looking for, you’re still giving them value by regularly serving up new material.
By regularly engaging with your audience using content that’s valuable to them, you’re subtly encouraging them to stay interested in what you have to say. You’re also showing them that you respect their time by serving up new content when they express an interest in what you have to offer. You’re gradually creating trust with your customers while also expanding your database of potential leads.
How Kajabi Promotes Value Without Being Overwhelming
As you know, every marketer’s nightmare is trying to promote a product or service and constantly feeling like they’re falling short of promoting something valuable. You want to make sure that you always deliver on your promises, and one way to do that is by promoting value rather than just sales. That’s why you need to try Kajabi — it gives you the best of both worlds.
With Kajabi, you can utilize your mailing list to promote your product or service and gain some initial traction. But you can also use it to provide ongoing value to your subscribers by educating them about your product or service, inviting them to special events and webinars, or answering their frequently asked questions. All of this can be accomplished without the hassle of constantly checking in with your list owner or spamming your list with promotional emails.
Additionally, you can use Kajabi to cross-promote with other platforms where your audience spends a lot of their time. For example, if you’re running an eCommerce store then you could cross-promote your mailchimp list with your Shopify store. Similarly, you could cross-promote your Twitter account with your email list.
Real-Time Updates On What’s New
One of the biggest time-consuming tasks for any marketer is keeping up with all the changes. Whether it’s the social media platforms that you use, the technology used to market your product or service, or simply the types of content that your target audience is consuming, you’re always trying to keep up. Believe it or not, trying to keep up with these changes can actually be harmful to your marketing efforts. That’s because you need time to figure out what’s working and what’s not — you can’t be everywhere at once. When you use tools like Kajabi that automatically update you with the latest news about your list, you can rest assured that you’re providing your subscribers with useful information. In the age of the internet and social media, real-time updates are a must.
How Do You Use Kajabi?
There are many ways that you can use Kajabi to grow your business. It’s a fantastic tool for marketers who want to start or continue their digital marketing journey — whether you’re an experienced marketer who wants to take things to the next level or simply want to streamline your workflow, Kajabi has you covered.
Let’s say, for example, that you want to use your list to send out a monthly e-newsletter. You can do that easily by creating a new campaign in Kajabi and selecting the “e-newsletter” option. Then, you can input your email address, select your list, and add other tasks like sending a weekly digest of the best blog posts or a regular mailshot. When you input the details, Kajabi will sync all the information and get you started — without having to input the information manually. It takes the burden out of constantly having to enter the details and gives you the confidence that your data is safe.
If you want to use your list to simply send out sales-y stuff then you can select the “sales funnel” option under the “campaigns” option and then choose the “simple_sales” option. This will take you to a dashboard where you can input your email list and begin creating a lead generation funnel.
This is also a good option for experienced marketers who want to take things to the next level — rather than simply relying on email marketing, you can set up automated webinars that engage your audience and drive leads.
Alternatively, if you want to stay completely in touch with what’s going on with your list and don’t want to send out any marketing material, you can create a silent campaign and choose the “do_not_send” option under the “campaigns” option. This will remove all the information that you input from the dashboard, and you’ll no longer receive email updates or see any activity associated with your list. Just remember — if you don’t want to use your list to send out materials, you can’t force anyone to subscribe. Just be sure that you don’t abuse the privilege and that you don’t spam your subscribers.
Where Can I Find More Information About Kajabi?
You can find a lot of information about Kajabi by going to their website or simply searching for them on social media. Additionally, whenever we have questions about the platform, we usually turn to a fellow marketer who’s also using it — since it’s still fairly new and a little bit confusing, there aren’t many articles or guides out there that can completely explain how it works. But, no worries — your friendly neighborhood marketer should be able to lend you a hand with whatever you need, regardless of whether you’re a B2B or B2C marketer.