Email marketing can be an effective way to promote offers, build relationships, and generate revenue. But the question is, does Office 365 come with email marketing?
The short answer is: no, Office 365 does not come with built-in email marketing features. However, there are a number of third-party applications that integrate with Office 365 and can help you create, manage, and track email campaigns.
What is Office 365?
Office 365 is a subscription-based service from Microsoft that includes a suite of productivity applications, such as Microsoft Word, Excel, Outlook, and PowerPoint. It also includes a cloud-based storage service called OneDrive, and the ability to create, share, and collaborate on documents, spreadsheets, and presentations online, with other Office 365 users.
What is email marketing?
Email marketing is the use of email to promote offers and build relationships with prospects and customers. It can also be used to segment contacts, create targeted campaigns, and track results. It is one of the most cost-effective ways to reach customers and potential customers.
What features does Office 365 provide for email marketing?
While Office 365 does not provide any built-in email marketing features, it does provide a range of features that can be used in conjunction with third-party email marketing applications. These include:
- Outlook: An email application that can be used to send and receive email, as well as create, manage, and track campaigns.
- Excel: A spreadsheet application that can be used to store customer data and track campaign performance.
- Word: A word processing application that can be used to create professional looking emails.
- OneDrive: A cloud-based storage service that can be used to store customer data and templates.
What third-party tools are available for email marketing with Office 365?
There are a number of third-party tools available for email marketing with Office 365. These include:
- MailChimp: A popular email marketing tool that integrates with Office 365. It includes features for creating and managing campaigns, tracking results, and segmenting contacts.
- SendGrid: An email delivery platform that integrates with Office 365. It includes features for tracking email deliverability, setting up automated campaigns, and segmenting contacts.
- Constant Contact: An email marketing tool that integrates with Office 365. It includes features for creating and managing campaigns, tracking results, and segmenting contacts.
- GetResponse: An email marketing tool that integrates with Office 365. It includes features for creating and managing campaigns, tracking results, and segmenting contacts.
Conclusion
Office 365 does not come with built-in email marketing features, but there are a number of third-party applications that integrate with Office 365 and can help you create, manage, and track email campaigns. With the features and tools provided by Office 365, as well as the third-party applications available, you’ll have everything you need to create, send, and track effective email campaigns.