Have you ever thought about running an email marketing campaign, but weren’t too sure how to go about it? Do you want to learn how to effectively set up and run a non-profit email marketing campaign, but have limited resources? If so, then this article is for you. Here, we will discuss everything you need to know about doubling down on success with an email marketing campaign.
Set Up The Right Digital Marketing Goals
Before you begin your campaign, it’s important to set some SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals. For instance, if one of your goals is to gain 10,000 new subscribers by the end of the year, you may want to set a goal to get 20,000 new subscribers by the end of the year.
This is important because without specific goals, it’s difficult to track your progress and determine how effective your campaign actually is. Setting specific and measurable goals also helps you get a better sense of what is working and what needs to be changed – it’s easier to adjust your plan when you know exactly what you are aiming for.
Determine The Best Mailing List To Target
Once you’ve set your SMART goals, you can begin to determine which mailing lists to target. For this article, we will assume that your goal is to gain 10,000 new subscribers by the end of the year – setting this goal will assist you in determining which mailing list to focus your efforts on.
When considering which mailing list to focus on, you should consider a variety of factors, such as the size of the audience, engagement rate, and monetization. If you are familiar with email marketing, you may already know that email marketing to a small group of highly engaged consumers can be more effective than emailing a large group of passive recipients – after all, it’s more likely that someone who is already engaged in your niche will be interested in your product or service. The same concept applies to your target audience in regards to your email marketing campaign.
If your product/service is aimed at Gen Z, for example, you may want to consider an Instagram email list because, let’s face facts, most teens nowadays are on Instagram.
On the other hand, if you are targeting Baby Boomers, you may want to consider an opt-in list from a magazine or newspaper – the key is to find the right mailing list for your target audience.
Create The Perfect Email Marketing Message
With your goals in mind, you can begin to create the perfect email marketing message. This is a critical step in order to ensure that your emails are actually getting opened and that your subscribers are finding value within your communications – if you’ve ever sent an email and nobody has opened it, it’s probably because the email was poorly written or contained no value at all.
To create the perfect email marketing message, you first need to consider what will make your message special. What makes your product or service unique and worth subscribing to?
Based on your understanding of your target audience and your goals for the digital marketing campaign, you can craft an effective email marketing message that will encourage them to subscribe to your mailing list.
Find The Best Email Marketing Platform
Now that you have a clear picture of your target audience and have determined which mailing list to focus on, it’s time to find the best email marketing platform to assist you in getting the word out. The choice of email marketing platform is very important, and it can greatly influence your success in getting the word out – with the right email marketing platform, you can greatly expand your audience and engage with your subscribers more effectively. Let’s examine the various options.
Free Email Providers
One of the things that make Gmail so special is that it’s one of the most popular email providers out there – over 120 million users rely on Gmail to stay in touch with friends, family, and coworkers. The good news is that Gmail is one of the most generous in providing free services to its users, which means you get to try out all the great features for free.
Gmail is super simple to use – many people say it’s one of the easiest to use email providers out there, which means it may be a good fit for someone who is just getting started with email marketing. If you want to try out the popular email platform for free, you can sign up here. Alternately, if you want something a little more advanced, you can move to the paid version – Gmail Plus – which provides additional features and a customizable interface. Regardless of which version you choose, you are going to enjoy how easy it is to use – and that’s one of the great things about Gmail. You can’t beat their customer support either, as they are available 24/7 via phone and email to provide assistance whenever you need it.
The popular email service MailChimp also provides a free version that is perfect for getting started. You can easily collect email addresses from your site in order to begin building your list. Once you have collected several hundred email addresses, you can begin to send out promotional emails to inform and encourage people to join your list.
Like with Gmail, MailChimp is incredibly easy to use – all you need to do in order to get started is go to the website, click on Get Started, and follow the instructions – you will not have to worry about installing any apps or signing up for any accounts. MailChimp’s customer support is also available 24/7 via phone and email should you have any questions or need assistance.
Choosing A Pro-Level Email Marketing Platform
If you are looking for an advanced and professional level email marketing platform, your best option is Campaigner – this is a robust tool that is perfect for anyone who is looking to get the most out of their email marketing efforts. With Campaigner, you can create dynamic email campaigns that can be scheduled and sent out automatically on a regular basis. You can monitor and track campaign performance in real-time, ensuring you are always aware of how your campaign is performing. Additionally, you can access all of Campaigner’s features from a simple web interface, making it extremely easy for even beginners to get started using the platform. The best part is that Campaigner is completely free – no credit cards are required in order to enjoy all of the great features.
A critical feature of any email marketing platform is the ability to segment your audience – this way, you can tailor your messages to specifically reach the people that matter most to you. The segmented email capability within Campaigner is great because it allows you to choose specific groups of people to which you will send out different emails – for example, if you want to send an email to your family, you can choose to send the email to just your relatives or you can choose to send the email to your entire address book. Additionally, you can use the platform to send out automated emails based on specific actions performed by your subscribers. For instance, if a person subscribes to your mailing list but never takes action thereafter, you can setup a welcome email to automatically send out a short while after they have subscribed.
If you are interested in investing in a pro-level email marketing platform, then Campaigner is the clear choice – the robust platform allows for extensive customizations, ensuring you can easily match your brand and style across all your communications while providing you with the features you need in order to get the most out of your email marketing efforts.
Choose The Right Mobile App
Now that you have a good idea of the features and the different platforms available, it’s time to find the perfect app for sending out your email marketing messages. The best part about this step is that you get to choose the app that you want to use – if you have an iPhone, you can choose from a variety of apps that allow you to send emails easily and effectively. For example, you may want to choose MailChimp which allows you to send bulk emails or you may want to choose GoDaddy’s App which allows registered users to quickly send out emails from their iPhone.
However, if you have an Android phone, you may want to consider an app called Email Companion – this app provides a quick and easy way to send out emails without having to leave your phone’s screen. When you download Email Companion, you will find a list of popular email accounts that you can choose from – if you want to quickly send out an email to a group of people, you can click on the button which says “Compose New Email”, enter your intended recipients, and choose to send the email from your phone. If you have more than 10 emails to send out, you can click on the button which says “Batch Compose New Email”, choose the emails you want to send, and then hit the “Send” button – this is a quick and easy way to get your email marketing campaign up and running on the go.