Have you ever wondered how some companies can generate hundreds of thousands of dollars of business from a simple email marketing campaign?
Well, you’re in luck because we’re about to tell you.
Let’s get to the good stuff first, the stuff that you really need to know to write the perfect content marketing email campaign.
The Golden Rules of Content Marketing Email Marketing
These days, if you want to get in touch with a company, you don’t need to look further because they’ll probably be in your inbox within minutes.
The days of sending out an old-fashioned handwritten letter are long gone. Now, you can simply type up your letter and send it off. If the company still exists, they’ll probably get back to you within 24 hours. Maybe even less.
Now, what makes a great content marketing email campaign?
Well, it starts with great content. Back in the day, you would have had to write a short story, a long letter or an essay to get the attention of your audience. However, with the development of online content, you can now simply create an article and submit it to a publication to get the same effect.
The content you use to construct your email campaign should be valuable to your reader. The best content marketers know how to engage their audience and convert them into paying customers. However, it’s not always easy to determine what will resonate with your readers. You need to remember that you’re not writing to everyone, you’re writing to one particular person who you believe will appreciate your content.
The next important factor is to make sure that the content you’re using is relevant to your target audience. For example, if you’re targeting bloggers, you might want to consider using content that’s geared toward influencers. Or, if you’re targeting software companies, you might want to consider using content that’s related to their industry.
Why Bloggers & Influencers are Important (and not just because they have a large audience)
You’re probably wondering why we brought up influencers in the previous paragraph. Well, the short answer is: bloggers & influencers are important because they have a large audience.
If you want to create a successful content marketing email campaign, you need to learn how to connect with bloggers and influencers. This is because they have the ability to drive a lot of traffic to your site and subsequently, make money from your site’s revenue.
You can begin by simply subscribing to their newsletter or following them on social media. Once you do this, you’ll begin to see the value in terms of leads that these influencers are able to generate for your business. You don’t need to worry about creating controversial content or anything like that because they won’t even know you exist until you’ve provided them with valuable content.
The Importance of Research
Blogs and influencers typically don’t just jump in and create content. Usually, they’ll do some research first to establish an understanding of the topic and find the most appropriate and valuable information to include in the post.
This is especially important if you’re trying to create content for international readers because simply Googling a keyword won’t always give you the results you’re looking for. Sometimes, you have to do some research to find the most suitable translation for the content you’re creating. And that’s assuming you can find a suitable translation at all.
The Need for A/B Testing
You need to constantly be testing new content to see which one performs the best. There’s no hard and fast rule regarding this sort of thing, but most content marketers will tell you that A/B testing is an essential part of any content strategy.
If you’re using Google Analytics, you can actually set up different trackers to test different versions of the same article. For example, you can test different headlines or images to see which one drives the most traffic to the article.
How to Write the Perfect Content Marketing Email Campaign
So, you’ve got all these golden rules regarding content marketing email marketing in mind. To create the perfect content marketing email campaign, you need to begin by finding a topic that you’re passionate about. Once you’ve found this topic, you can begin to connect with bloggers and influencers who are already authoritative figures in your niche. Once you’ve begun to build a good rapport with them, you can then move on to the next step. (If you want to learn more, we’ve got a free training course for you.)