How to Use a Drip Email Campaign to Generate Leads and Close Sales

You might be familiar with the drip email marketing campaign: sending one email every few days or weeks to re-engage with your leads and remind them of your existence.

Still, you’re probably wondering how you can actually use this strategy to generate leads and close sales. Let’s dig into how you can use a drip email marketing campaign to produce results.

Create The Right Sequence

The drip email marketing strategy is built on the concept of sending a series of emails to your leads, so you need to sequence the emails correctly. You want to make sure that when they click on a link in an email, they’re served with relevant content that’s catered to their interests. Otherwise, you might end up annoying them with irrelevant information.

For example, if you’re selling real estate, you might want to send an email a few days before the closing date offering help with the paperwork or a trip to the closing station. Or if you’re looking to sell fashion accessories, you might want to send out an email a week before the sale to remind your leads that the styles they liked are back in stock.

Personalize The Content

When we think about marketing and advertising, we often think about the message and how it’s delivered. But when it comes to marketing and advertising on the web, the devil is in the detail. It’s all about the information you provide and how you engage with your audience.

To get the best results from your drip email campaign, you need to put in the time to personalize the content. When you tailor the messages to be more relevant to your audience, you’re more likely to generate interest and leads. You can also use personalization to make your email content more engaging. For example, if you’re sending out an email for the 50th time and you want to make sure that your email is interesting and engaging, you can add a line like, “Looking back at our previous emails, we can see how much the market changed in the last year. Let’s see what you’ve been missing…”

This is the perfect opportunity to segment your audience and show them why you’re emailing them. It’s also a chance to engage with your audience and make them feel like you’re listening to their problems.

Use Short-Lived Tastes

The key to making a drip email marketing campaign work for you is to make the content as short-lived as possible. People hate being distracted by unnecessary content. So the fewer annoying ads, the better. You don’t need to rely on pop-up ads or auto-play videos to make money; you just need to create relevant and engaging content that keeps the reader’s attention for the fewest possible clicks.

When you have a short content block, you can also use a tool like A/B testing to see which strategy performs best for your audience. If you want to generate new leads or increase sales, you can always experiment with the type of content, the frequency of the emails, and the time of day that you send them. You don’t want to put all your eggs in one basket, so to speak.

If you’re looking to expand your reach, you can also try marketing to individuals who aren’t already likely to be customers. This is called a BANT (broadcasting, addressing, and neuro-linguistic programming) methodology, and it involves taking advantage of your target audience’s existing interest in a particular subject matter. For example, if you’re an affiliate marketer, you can use your platform to send targeted offers to people who are already interested in fashion or luxury goods. As an affiliate marketer, content creator, or business owner, you might want to consider using a tool like MailChimp to help you organize your email marketing campaigns.

Create Relevant Content

While it’s tempting to throw together a quick list of topics to cover in your next email campaign, that’s the wrong strategy. Relevant content means content that’s aligned with a pre-existing interest or need. So if you want to make your email marketing campaign effective, you need to create content that’s relevant to your audience.

When you have relevant content, you can be sure that your message will be heard. If you want to increase traffic to your website or generate sales, create content that encourages people to make a purchase. If you want to grow your email list, create content that encourages people to subscribe. In general, create content that’s useful, helpful, or entertaining. Whatever your reason for sending out an email, make sure that it’s tied to an interest or need.

Use Inbound Marketing

Inbound marketing is all about getting people to think, feel, and behave in a certain way. Inbound marketing values content over products, and it emphasizes building a relationship with customers instead of just selling to them. Inbound marketing is all about attracting, engaging, and delighting people to grow a business that provides value and builds trust.

To use inbound marketing effectively, you first need to understand what makes up your target audience. Then, you can determine what problems they might be facing and what would make them happier. From there, you can develop content that addresses their needs. You also need to track the success of your efforts and ensure that you’re always improving.

If your target audience is technology-savvy users, you might want to consider creating a blog for your business. A digital nomad or digital marketing manager can generate a steady stream of leads and customers with a blog. With a blog, you can write content regularly and promote it to your target audience via social media.

Blogs aren’t just for fun or to add some personality to your marketing. They can also be effective lead magnets that draw customers to your business. To learn more, check out the digital nomad blogger course by Kerry Gold.

At the end of the day, a business blog can be a huge asset to your marketing strategy. But you have to put in the time to develop and maintain it. So it’s not just a nice-to-have; it’s a must-have.

Curate & Measure Qualitative Content To Get Results

While quantitative content (i.e., metrics and numbers) like click-through rates and the like will always have a place in your marketing strategy, you can’t forget about the importance of qualitative content. Simply put, qualitative content provides more information about the audience for your marketing campaign. That is, you’re not just measuring whether or not someone clicked on a link or icon; you’re measuring how much they value and benefit from what you had to offer. And here’s the good news: you can track this type of content and know how your marketing activity is doing to drive sales.

Curate and measure the content that you created to drive sales. For example, if you’re a lifestyle blogger and you created a blog post about fashion trends, measure how many people clicked on the link in the post to see the fashion trends. If you’re a real estate blogger and you published a blog post with several links to helpful resources, measure how many people clicked on those links to learn more about real estate ownership.

Now, you might not always see measurable results from your efforts right away, but that’s expected when you’re first attempting to implement a new strategy. Still, you need to keep experimenting to ensure that you’re always creating content that works for your audience. And when you do see measurable results from your efforts, celebrate !

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