Do you want to set up email marketing software but don’t know where to start? Is setting up email marketing software on your to-do list but you don’t know how to do it? If so, then read on!
The Beginner’s Guide to Email Marketing Software
Email marketing is a form of marketing that’s both cost- and time-effective. You can use email marketing to promote your products and services, and you can also use it to communicate with your audience. The only difference between traditional marketing and email marketing is that with the former you’re usually reaching out to a large audience, whereas with the later you’re usually communicating with an already-established audience.
Traditional marketing usually involves spending a lot of money on expensive ads in magazines and on television. While these methods can be effective, they can also be costly. With email marketing, you’re usually sending out small batches of emails to a select audience, which means you’re able to target your costs more effectively. Plus, you’re not always sure that everyone is going to see your advertisements or come back for more, which is why you should always test your campaigns to see how effective they are.
The Cost Effective Nature of Email Marketing
One of the biggest costs in traditional marketing is paying for ads in magazines and on television. With email marketing, that cost is minimalized, since you’re only paying for the emails themselves. Which, in turn, means you can afford to send out larger quantities of emails. Another significant cost is that associated with television and magazine ads is that you’re usually not sure whether or not your target audience is even going to see your ads. With email marketing, however, you know that at least a subset of your audience will see your messages because they’ve agreed to receive them. This is why you should always test your email marketing strategies, to see how effective they are.
Email Marketing is Easy to Set Up
Another significant advantage of email marketing is that it’s extremely easy to set up. You don’t need to have any previous experience in order to get started. You simply need to:
- Go to the website
- Click on the “Get Started” button
- Fill out the form with your name, email address, industry, and website URL if you have one
That’s it! Based on the information you provided, the team at HubSpot will then handpick a marketing plan that fits your needs and launches you into a 5-minute email marketing software setup wizard. Your email marketing software will then walk you through the process of creating your first email campaign.
Once you’ve launched your first email campaign, you can use the tool to get feedback on your marketing efforts and determine what works and what doesn’t. Are people opening your emails? Are they hitting the subscribe button? Are you getting the responses that you want? By using an email marketing tool, you’re able to get an idea of how effective your campaign is and if you should continue pursuing this route.
If you’re interested in learning more, check out HubSpot’s blog post on
How to Easily Set Up Email Marketing Software in 5 Minutes
for a complete walkthrough on setting up email marketing software.