If you’re looking to grow your e-commerce business, but don’t know where to start, we’ve got you covered. In this blog post, we’ll tell you everything you need to know about marketing your e-commerce store on eBay. So sit back, relax, and get ready to launch.
Set Up Your eBay Account
Before you begin, you’ll need to have a free eBay account. If you already have one, great! If not, you can sign up for a free eBay account here.
Ensure that your email address is correct, and that you’ve validated it. If you go through a third-party email provider (i.e. Gmail), make sure that you’ve confirmed the settings for your email address. Now you can log in and begin setting up your store.
Decide On A Niche
Now that you have a free eBay account, you can create a new store. But before you do, it’s important to decide on a niche. What is niche marketing? Well, let’s say you’re a skincare products store. In that case, your niche would be skincare products. But if you’re a clothing accessories store, then your niche would be clothing accessories. When choosing a niche, you want to make sure that there’s enough demand for your product or service in your chosen niche. A great place to start is to look at the competition. If you’re selling skincare products, check out the top skincare products on eBay. Find out what they are, and whether or not you can successfully compete with them. Then, choose a niche that feels right to you.
Pick A Product Name
Next, it’s time to choose a product name. If you want to make sure that people can find your store easily, you’ll want to choose a product name that is both memorable and easy to type or say. For example, Organic Skincare Wipes would be a great product name. You can find out more about naming your product here.
Pick A Suitable Logo
Now, you’ll want to choose a logo for your store. A logo is a symbol or image that is associated with your brand. When people see your logo, they automatically think of your brand. So, choose a logo that will make them think of your brand. There are a few things to keep in mind when choosing a logo. Make sure that it is both memorable and representative of your brand. For example, if you are a skincare products store, don’t choose a snake logo. Although, snakes are a part of Chinese culture, they don’t represent good health in general. You’ll want to choose something more traditional and representative of good health. There are a lot of great traditional Chinese symbols for skincare, such as peonies and bamboo. So, make sure you check out a variety of logo ideas before making a decision.
Add Products To Your Store
Once you’ve chosen a logo, it’s time to begin adding products to your store. You can add products from various companies or brands. If you’re not sure where to start, check out the affiliate programs of the companies you want to work with. Most likely, they’ll have an affiliate program, where they’ll pay you for bringing in new customers. For example, Amazon Associates has an affiliate program where you can make money off sales of products sold on Amazon. So if you sell products on Amazon, you can become a part of their affiliate program, and get paid for referring customers.
Curate An Advertisement
Once you have your products, it’s time to create a few advertisements. An advertisement is basically any type of communication that will make people interested in your product or service. For example, if you’re selling skincare products, you might want to experiment with different types of advertisements, such as:
- Product Review Blog Posts
- Product Recommendation Blog Posts
- Product Comparison Blog Posts
- Video Blog Posts
- Facebook Live Videos
- Twitter Lists
- Instagram Stories
- Pinterest Pins
- Blog article curation
These are just a few examples of different types of advertisements you could use to market your product. You want to make sure that you experiment with a variety of methods to find out which ones work best for you.
Get A Website
With a product blog, you don’t need a website. But, if you don’t have a website, now is a good time to get one. A good, free website platform is WordPress.com. You can use a service like Bluehost to get a professional looking website up and running in no time. WordPress is incredibly easy to use, and the platform has a variety of free templates you can use to build your site.
Decide On A Marketing Budget
Now that you have a product blog, there’s no avoiding the marketing budget. But, before you begin, it’s important to set one. How much are you willing to spend on marketing? The answer will vary, based on how big you want your business to become. If you’re just starting out, it’s best to choose a modest budget. You don’t want to choose a budget that puts you in the red. Once you begin to receive revenue, you can increase your budget. However, if you’re looking for a side-hustle, it’s best to choose a small budget. But that doesn’t mean you shouldn’t market your product blog.
When you’ve built your product blog, it’s time to enjoy some well-deserved rewards. The first step is to purchase a few of your favorite products, or create custom made products using whatever you’ve bought. Secondly, treat yourself to a nice meal out with a friend or family member. Last but not least, take a quick spin around the city you live in. You never know what city treats you the best, and maybe that’s the one you should move to. But, regardless, take a walk down memory lane and enjoy what you’ve built.