How to Start an Email Marketing Course for Your Ecommerce Business

Email marketing is one of the most effective ways to build a relationship with your customer and to grow your business. Studies show that if you send out a single email to your customers once per week, they will be 85% more likely to purchase a product or service from you compared to someone who has never received your email.

This blog post will teach you the basics of creating an email marketing plan to grow your ecommerce business. We’ll cover designing effective email templates, segmenting your audience, and testing different mail chimp strategies.

Designing Effective Email Templates

As a business owner, you’re probably already bombarded with emails everyday. When designing your email marketing templates, you need to make sure that they are consistent with your branding and that they will appeal to your audience. The following are some helpful tips to make your emails more effective:

Use Visual And Textural Appeal

When designing your emails, you want to make sure that the reader feels engaged and entertained but also that they make a quick decision about what to do next. To achieve these goals, you can use some of the following tactics:

  • Include photos of your products or services to make them more appealing
  • Use large, bold text to capture the reader’s attention
  • Include short, snappy sentences
  • Always end your email with a call to action. For example, at the end of my e-commerce store’s email template, I often include a poll or a discount offer.

Include Links To Product Pages

When someone opens your email and clicks on a link, they’re automatically taken to a product page. In a case like this, the goal is to instantly grab the visitor’s attention and make them trust you enough to buy your product. You can use the following link structure:

  • Products List (Product name) (List price) (Discount) (Shipping)
  • Product Review (Product name) (Review title) (Overview) (Review text) (Rating) (Buy now)
  • Blog post (Blog name) (Blog article) (Blog article link) (Call to action) (Product review) (Product name) (Review title) (Overview) (Review text) (Rating) (Buy now)
  • Best Selling Products (Product name) (List price) (Discount) (Shipping)

Depending on your email marketing platform, you may also be able to import product data from your ecommerce store. This feature can be very helpful when creating email campaigns because you won’t have to find the products yourself. You can use the following snippet in the subject line of your emails:

Hi {{personality}},

Personalized Subject Lines

When a customer signs up for your email list, you can personalize their inbox with a subject line that speaks to them. To do this, you will need to collect their email address and then add it to your list. You can use the following formula to build an email subject line:

{{product.title}} – {{product.brand}} – {{product.category}} – {{product.price}} (sale) – {{product.shipping}} (store)

Wherever possible, you want to keep your emails short and snappy. When someone opens your email and doesn’t have time to read through it, they’ll likely leave without making a purchase. To get the most out of your email marketing, you need to segment your audience based on their behavior.

Segmenting your Audience

Once you have your email marketing strategy designed, you can start to segment your audience. You’re probably already doing this on your own as you watch your email inbox fill up with irrelevant messages. But, now that you’re reading this, you know exactly what segmentation is and why it’s important.

There are four main ways to segment your audience:

  • Demographics: This is where you’ll start segmenting your email audience. For example, you can use email marketing software to pull email addresses of potential customers into a separate group.
  • Psychographics: These are the factors that make up a person’s personality, such as their interests and hobbies. You can use online questionnaires or surveys to find out more about your customers. For example, a service like SurveyMonkey allows you to create surveys with a few clicks of a button.
  • Lifestyle: This includes things like a customer’s physical location, what media they use, and more.
  • Behavioral: This is the list of actions that a person performs, such as buying a particular product or service. You can use things like transaction data to find out more about your customers.

You can combine all of these groups into one list called a segmented list. With segments and targeted emails, you can reach people based on their interests, habits, and behaviors. Doing this takes a little bit of work up front, but the results are well worth it.

Best Practices for Email Testing

When you’ve designed a new email campaign and you’re eager to send it out to your audience, you need to tester it first. To do this, you need to go through a process known as A/B testing. In A/B testing, you send out a new version of a campaign to a subset of your audience and then compare the results to the original.

The following are some general guidelines for A/B testing email campaigns:

A/B Test On A Small Scale First

When you’re just starting out, it’s essential to test your marketing strategies and campaigns on a small scale first. With limited funds and resources, you don’t want to invest in a massive A/B test involving thousands of emails.

To test the effectiveness of your email marketing, you need to start by gathering some email addresses. You can use two methods to acquire them:

  • From your website. If you’re on a hosted platform like WordPress, you can use a tool like Hello Bar to easily grab some email addresses.
  • By asking people to enter their email address on your site when it’s requested. For example, at thebottom of the page, you could ask people to enter their email address to receive special offers.

Once you have some emails, you can use a tool like MailChimp to segment them and build your list.

A/B Test On A Limited Audience

If you’re looking for explosive growth through email marketing, you need to test your strategies and tactics on a limited audience first. With a small number of emails, you can gauge the effectiveness of your campaign and make any necessary adjustments before you expand to a larger audience.

To start, pick a niche for your email list and target it to a specific group of people.

For example, if you sell fashion accessories for women, you can create an email list for women who love to shop for fashion. Or, if you sell kids’ clothing, you can create an email list for young mothers. You can use Google AdWords to find a specific audience for your site. For example, if you want to target fashion-minded millennials, you could use the following ads:

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