You’ve probably heard of ClickBank, the Amazon equivalent for online marketers, right?
If you’re looking for an easy way to make money online, you’ve probably heard of ClickBank, the Amazon equivalent for online marketers, right?
Well, you’re in luck because we’ve got a special offer for you today. We’re going to reveal to you the critical points you need to know about email marketing for Ecommerce. We’ll cover the ups and downs of this vital platform and how you can maximize its potential to grow your business.
The Basics Of Email Marketing
If you’ve been in ecommerce for even a year or two, you’ve probably heard of email marketing. Thanks to the rise of the virtual assistant, many businesses have shifted to using email marketing as a primary form of communication.
Here’s the minimum you need to know:
- You need to have a list of email subscribers.
- You need to send emails to this list on a regular basis.
- You need to have a clear call to action in every email.
- You need to track the open rate, click-through rate, and conversion rate of every email you send.
And that’s pretty much it. You’ll also need to get a tool to help you manage your email marketing campaigns, but we’ll get into that in a bit.
Why Should You Care About Email Marketing?
Here’s why you should care about email marketing:
In the last couple of years, email marketing has proven to be one of the most effective forms of promoting a business. According to HubSpot Blogs, 48% of adult Americans use email marketing to stay connected to brands and businesses they love, and 47% use it to research products or services.
These digital consumers prefer email marketing to traditional methods of advertisements such as display ads or paid search, according to a recent HubSpot Blogs study. The key reason behind this is that email marketing mimics traditional face-to-face conversation. While social media users are motivated to create content to increase their followers, email marketers are motivated to create content that will encourage an interaction.
If you’re looking to grow your ecommerce business, you need to consider email marketing. Not only does it help to increase website traffic and sales, but it also allows you to target the right audience at the right time. Remember: people who have bought something from you previously or are connected to you in some way will be more open to receiving emails from you compared to people who haven’t heard of you or your brand yet.
When Should You Be Sending Emails?
There’s no set rule for when you should send emails. However, you should try to send them as soon as possible. Sometimes speed is of the essence, especially if you want to increase the chance of a sale. But sometimes you just want to make sure someone is thinking about your offer before they forget about it.
Here’s a good rule of thumb: If you’ve got a new product or service and you want to get as many people as possible to try it out, you should send an email within the first 24 hours of making the offer.
The longer you leave it, the more chance there is for your potential subscribers to forget about your offer. Therefore, keeping them on your mind is a key component to growing your e-commerce business.
How Often Should You Be Sending Emails?
That depends on you and your business. Some companies only need to do it once or twice a month, while others need to send emails every week. You need to find what works best for you and your brand.
However, for the sake of efficiency, you should aim to send out a bulk of your emails within two to three weeks. This will ensure you don’t overload your subscribers with too much content and they’ll quickly forget about you. They’ll also appreciate being contacted whenever there’s new content to discuss.
What Should Be In The Emails?
There are a few key things you should include in each email you send out. These include:
- An obvious call to action (CTA)
- A relevant heading
- A short paragraph of text
- An image, if you’d like
- A signature at the end
A good rule of thumb is to make your emails short and sweet. Try to keep each one under 60 words. If you’re sending an email to someone who is not your existing customer, you should still keep it under 120 words. You want to keep your readers interested enough to continue reading, but you don’t want them to get distracted by the long blog post on your competitor’s website.
How Should You Design The Emails?
There are a few things you can do to design a better-looking email. Here are some tips:
Add a colorful and vibrant image on the front page. This will attract the eye and make the email appear more relevant. You can also add a short paragraph about what the email is promoting on the front page. Finally, add a signature at the end of every email.
Try to keep your emails design simple and to the point. You can use color sparingly, but don’t go overboard. Designing the email in a minimalist fashion will keep your subscribers interested and make them want to read your next email.
An Example Email Campaign
Here’s an example of an email campaign you can use to get started (we’ll use MailChimp):
You can download this template from this link, or you can just copy and paste it into your email.
In the body of the email, you need to include all the points listed above. You can also add a quick paragraph about the reason why you’re emailing them. For example:
“Hey there! I just wanted to let you know that you can now try out our new Product X. It’s been great working with you, and we hope you enjoyed the Product Info email we sent a while back. As a thank you for being a part of the Tasty team, we’ve got a special gift for you. Get ready to discover the power of cinnamon!
Just click on the link below to activate your free trial, or you can read the full Product Review here.”
Then you can include the call to action you want them to take (in this case, to click on the link to try out the product).
MailChimp is one of the most popular email marketing platforms available. With millions of users all over the world, it’s quite an established name. If you’re looking for an email marketing service that’s simple to use and offers a lot of features, you can’t go wrong with MailChimp.
As a marketer, you’ll discover that MailChimp offers a basic plan which costs just $5 per month. If you’d like to get more sophisticated and need someone to help you design and send out your email campaigns, you can upgrade to their professional plan for just $10 per month. That’s a fairly affordable price for someone who is just getting started.
Back To You
We hope this tutorial helped you understand the importance of email marketing in your ecommerce business. The key takeaway is: Keep your emails simple, but don’t forget about design and graphics. Designing an easy-to-read template will help ensure your emails get delivered quickly and accurately, which in turn will grow your business.