Effective Marketing Email Examples

When it comes to email marketing, there are a lot of examples out there that you can learn from. But, it can be hard to know what will work best for your specific situation. That’s why we’ve gone ahead and curated this list of the most effective marketing emails for you to look back on in the future. We hope this list will serve as a springboard for your own creative email campaigns and inspire you to change the way you communicate with your audience.

Most Popular Email Marketing Campaigns

In order to determine which emails are most effective, we looked into two things: engagement and conversion. We consider engagement to be the number of interactions a piece of content gets with the reader, whether that’s through likes, shares, or comments. And, we consider conversion to be the ultimate measure of success for an email marketing campaign: the number of actions a piece of content results in, whether that’s a sale, a sign-up, or an email open or click.

To find the most popular email marketing campaigns, we looked into data from Bitly, a link shortener. According to the data, these are some of the most successful emails out there, gaining the most engagement and resulting in the highest conversion rates.

1. “New York Times” Top Tier Sponsor Marketing Campaign

The New York Times is one of the most trusted and popular newspapers in the world, with a brand that millions of people recognize and respect. Naturally, the New York Times is also an avid user of the internet and an active participant in social media, including Twitter.

To better understand how they’ve successfully integrated digital marketing and email marketing, we took a closer look at their latest email marketing campaign. Launched in September 2018, the New York Times’ “Sponsor of the Week” newsletter is designed to encourage their audience to visit their website and make a purchase. Furthermore, the goal is to gain a valuable impression of the sponsor in the readers’ minds, since sponsorship is a fairly new concept for The New York Times.

To achieve their goal, they’ve turned to agile marketing methods, such as A/B testing and multivariate testing, to get an accurate idea of what resonates with their audience and encourages them to act. After all, the saying “a picture is worth a thousand words” applies here. The image of a white picket fence alongside an oversized American flag certainly evokes an emotional reaction in any American, especially since the United States is currently in the midst of a trade dispute with Mexico.

As an avid Twitter user, the New York Times knew that they could leverage this powerful social media network to gain support for their cause, and they did, gaining almost 54,000 new Twitter followers as a result of their campaign alone.

This is a successful example of integrated marketing: On one hand, they’re using digital marketing to gain new subscribers on social media, but, on the other, they’re using inbound marketing, which focuses on attracting and engaging customers, to identify and qualify leads for their next marketing campaign.

2. “American Express” Getaways & Rewards Program Marketing Campaign

Another incredible brand that you may know and love is American Express. One of the country’s most popular credit card companies, American Express created a Getaways & Rewards Program that they use to promote their travel agency. This is a fantastic example of a brand that is not only incredibly effective but also incredibly customer-centric.

When you sign up for the American Express Getaways & Rewards Program, you’ll not only get a free travel guide with tips on how to use your credit card while traveling abroad but also a discount on travel if you spend a certain amount of money on your card each month. This is an incredible offer, especially since American Express will give you $50 in travel credit as soon as you spend $500 in a single statement month. So, not only do you get the discount on travel but you also get $50 in travel credit, which is essentially free money.

Think about that for a second. You get $50 in free money. That’s a lot.

To continue their Getaways & Rewards Program marketing campaign, American Express used a variety of tactics, from digital marketing to social media and email marketing to achieve their goal. When you join their mailing list, you’ll receive offers from travel agencies that specialize in discounts for American Express Getaways & Rewards Program members. In addition, you’ll receive up to $50 in travel credit, as well as offers from various luxury brands and travel agencies.

3. Nordstrom Anniversary Sale & Retail Revival Marketing Campaign

Continuing on our theme of luxury brands, let’s look at Nordstrom. Nordstrom is an American luxury goods retailer, with stores throughout the country. For their annual anniversary sale in 2018, they turned to email marketing to promote their latest retail revival, which lasted all year long. During the anniversary sale, they sent out daily emails with limited-stock deals and discounts.

Nordstrom’s anniversary sale offers customers everything from manicure/pedicure sets to clothing and accessories, all marked down. Daily emails were sent out with deals and limited-time offers, so customers knew what was coming and could plan their shopping trip accordingly, whether in-store or online. This is one of the more traditional email marketing methods that still works incredibly well today.

To continue, let’s take a look at a few more successful examples of retail revival marketing campaigns.

4. Victoria’s Secret Angel City Styles & Bodywear Campaign

Earlier this year, Victoria’s Secret launched a new bodywear collection for their Angel City Styles line. The brand is well known for their fashion shows and runway presentations but had not yet fully integrated their marketing efforts online. So, they turned to email marketing to get the word out about their new bodywear collection.

In early April, they launched a new bodywear collection for their Angel City Styles line and quickly followed it up with an email campaign, inviting their customers to become “insiders” for a chance to win a $500 shopping spree. In total, they sent out over 40,000 emails, resulting in almost 12,000 clickthroughs to their website, where they could learn more about the bodywear collection and make a purchase.

5. Macy’s Moon Shoes & Winter Winter Sportswear Campaign

Last but not least, let’s look at Macy’s. Macy’s is an American retail store, known for their affordable luxury goods. One of the best things about their email marketing campaign is that it promotes multiple brands within their store, while still driving leads to their website. In general, they send out seasonal emails throughout the year, highlighting their winter sports equipment and footwear for men, women, and children. However, during the winter holiday season, they sent out a special email, inviting their customers to come back and try on their “moon shoes”, a trendy play on words resulting in a 14% increase in store traffic and a 17% increase in sales, from Q4 2017 to Q1 2018.

What Makes These Email Marketing Examples So Successful?

As we’ve seen, not every example of an effective marketing email will fit every business or brand. That’s why it’s important to look at the details of each example, analyze what makes it so special, and learn from it. Below, we’ve broken down the key takeaways from each example:

1. The New York Times’ “Sponsor of the Week” campaign.

The most important thing to learn from the New York Times’ “Sponsor of the Week” email marketing campaign is that they’re using a combination of digital marketing and email marketing to generate leads and grow their business. On one hand, they’re leveraging the power of digital marketing to gain new subscribers on social media, through their free travel guides and offers from travel agencies. But, on the other, they’re using email marketing to qualify leads for their next marketing campaign and move them through the pipeline. Furthermore, the New York Times is not only focusing on one channel but instead are integrating multiple channels, using their social media to gain support from their audience and convert them into leads.

In today’s world, businesses have to be careful about how they spend their advertising dollars. Since the COVID-19 pandemic cut into their travel revenue, the New York Times is looking for new ways to bring in business, and one of the best ways is through their digital marketing and email marketing efforts.

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