The key to having a successful online store is having a large email list. When you grow your email list, you can utilize automated email campaigns to keep in touch with your audience and generate sales. Growth hacking is the practice of improving business performance through digital technologies and digital marketing. One of the best places to grow your email list is at the airport. While you’re there, you can take advantage of the captive audience to grow your mailing list.
The Airports Are Key
One of the best places to grow an email list is at the airport. Many airports have started a program where you can get emails when you arrive at the airport or when you check your bag. The catch is that you have to stay at the airport for at least three hours after your plane lands to claim the email.
Staying at the airport for the required amount of time ensures that you provide the airport with data that they can use to target relevant ads and offers to prospective travelers. However, if you don’t mind spending a little time at the airport, you can enjoy the benefits of an increased email list.
The Most Effective Way To Grow Email List At The Airport
To maximize the benefits of an increased email list at the airport, you need to understand how best to grow an email list. One of the most effective ways is through a contest or giveaway. When you give something away for free, people have an incentive to enter your contest or partake in your giveaway. The free item provides a reason to get in contact with you and provides you with the opportunity to grow your email list.
Free items in your industry might include a free t-shirt or a free mug. You can also give away some more expensive items like a laptop or a tablet. The point is to give something valuable for free that people will want and need. This is a great way to establish yourself as an authority in your industry and to gain credibility with your audience. When you give something away for free, people will be more inclined to enter your contest or partake in your giveaway.
Why Free Is the Best
Although the above example provides a good idea of how to grow an email list at the airport, it’s important to note why you should never charge people for an email list. People want what is valuable to them, and if you want to gain their trust and grow your email list, you should always provide value first.
There are many cases where people paid for their email list. They paid either with their own money or through a 3rd party payment platform like PayPal. Despite the fact that they paid for the list, the brands neglected to provide value and concerned subscribers eventually left. When this happens, the person who has the list often ends up with less subscribers than before the freebie blitz. In these cases, the paid list often doesn’t work as a money-maker and can eventually become a money-loser.
You can put a stop to this losing trend by simply giving things away for free. People will appreciate the value you provide and be more receptive to your emails when you do so. This is because they see value in what you have to offer and are not threatened by the fact that you expect them to engage with your content.
Value-based Email Marketing
There is a better way to do email marketing than the one described above. You can provide value to people and generate revenue without having to give things away for free. One example is through value-based email marketing. With this method, you typically send people messages that are relevant to what they are interested in. You then ask them to take action. The most common action that is requested is for the subscriber to click a link or download an app. Value-based email marketing is all about giving people value for their money and expecting them to act upon this value. When you do this effectively, you can create a solid foundation for your email marketing campaign.
Automated Email Marketing
It’s important to note that not every interaction you have with a potential subscriber is going to result in an email lead. You need to be engaging with your audience through various channels to capture their interest and grow your email list. One way to do this is through automated email marketing. When you use automated email marketing, you can set up autoresponders that will send out mass emails when a certain action is taken (i.e. when someone subscribes to your email list, makes a purchase, or comments on one of your blog posts).
This type of email marketing is popular because it is easy to use and people appreciate having an option to avoid spam. However, it can also become a time-consuming and labor-intensive process. You have to make sure that your emails are relevant, interesting, and provide value first before you start sending them out.
The Key To Effective Email Marketing
All of the above is important, but you need to understand the key to having an effective email marketing campaign. Tim Kadlec, owner of TK Communications, an email marketing agency that serves over 100,000 clients worldwide, said the following in a recent post on the MarketingCharts blog:
“I believe the key to effective email marketing is personalization. When you personalize your emails, you’re ensuring that each message is relevant and valuable to each individual subscriber. This makes your emails stand out amongst the huge influx of messages that people receive every day.”
This is a sentiment that I share. In order to stand out in your subscriber’s eyes, you need to provide them with value first and foremost.
The Back To You Strategy
In summary, the key to successful email marketing, in my opinion, is to put the needs of your audience first and to find a way to provide value to people. The best strategy to take is the “back to you” strategy. This is where you take a personalized approach to finding the right value for your audience by looking at what they want and need. The more you can do this, the more effective your marketing efforts will be. In the end, this is what matters – not the platform or email list manager you use, but that you provide value to your audience wherever and whenever you can.