With email marketing, you can automate almost all of the processes involved in sending out a mass email. In this guide, we will explain how you can use email automation tools like Sendinblue to manage and streamline your marketing activities.
Setting Up Your Email Marketing Campaign
When launching an email marketing campaign, you first need to decide on the target audience and the content of your email.
Choose who you will send your emails to carefully, as you may end up sending the wrong message to the wrong person. For example, if you are targeting web designers, you might want to send them information on web hosting or security in the event that they have a specific need. On the other hand, if your target audience is business owners who need to grow their business, you might want to send them information about SEO or content strategy to help them become more visible on the internet.
Choosing The Right Content
The second step in the email marketing process is to choose the right content. You want to choose something that will be interesting and engaging to your target audience. Be sure to choose subject lines that will make your emails stand out from the crowd. You can also use tools like Subject line level optimizer, which will help you choose the right subject line for your email.
Catchy Headlines Are A Must
The content for your campaign needs to be meaningful and interesting to your audience. Use your judgement to decide whether or not the content is appropriate for a particular audience. The best thing to do is try the content out on a few people and see how they respond. Think of the type of person you will be sending the email to. What do you know about their interests?
For example, if you are sending an email to a web design audience, you might want to include some information about web hosting or security to make the content more relevant. You can also use tools like Google Trends to easily find the popularity of any niche or subject.
What About The Content That You Will Be Using?
It is important to choose a content provider that is credible and has a good reputation. Do your research before making a selection. Once you have found a content provider that you trust, choose the plan that best fits your needs.
You will need to evaluate the quality of the copy before you commit to using it. Since you are paying for the content, you might want to ensure that you are getting value for your money. Look for articles that are well-written with helpful tips and information.
How Many Emails Should I Send?
The amount of emails you will send will depend on the nature of your email marketing campaign. Generally, you will want to send at least two messages to your audience. The first message will be a welcome email, which you will send right after the person has registered for your email list. The second message will be the summary of the content you sent in the last email. You can also choose to send a third email that will include a link to the entire article that was the subject of the previous message.
After you have set up your email marketing campaign, the next step is to identify all of the various platforms or channels that your target audience uses to receive information.
Create A Plan For Social Media
If you are planning to use social media to promote your business, you need to develop a marketing strategy. You must decide which platforms you will use and how you will use them. Set a target audience for each platform and choose the one that you believe will have the greatest effect on your business.
Facebook is the largest social network. If you are planning to use this platform to promote your business, you can choose to do so by either creating a page for your business or using the Facebook Analytics tool to track interactions with your content.
Content Curation Is Key
When creating content for your business, make sure to look for articles that will be helpful to your target audience. You can also choose to write your own articles or find and connect with other professionals in your industry to learn more about what they are doing.
The last step in the email marketing process is to analyze the success of your campaign. You can use tools like Google Analytics to track the results of your email marketing efforts.
The above steps will help you set up your email marketing campaign and begin the process of automating your activities. However, without a solid strategy, you may find that your efforts are going to waste. Why? People hate spam. Using tools like Mandrill, you can rest assured that your email will not end up in the spam folder.
If you want to learn more about how marketing works, check out the CLM Blog which is a place for marketers to share insights and tactics. You can also follow them on Twitter @clm_team for real-time updates on #marketing trends and #CLM news.