I’m sure many of you have heard of and maybe even tried AWeber, the #1 email marketing tool used by over 2 million customers worldwide.
If you’re reading this, I assume you’re either already a customer of AWeber or are planning on becoming one because this is an affiliate sales page.
What is a follow up series?
AWeber calls their email campaigns “legacy” because many of their clients have been using the tool for years and now have thousands of contacts in their database.
While many marketing professionals focus on getting the most eyeballs to their content by creating short-attention-span, grab-and-go articles that appear to be personalized recommendations curated from across the web, AWeber’s marketing team focuses on creating long-form content that is more like a course or an e-book that a person can dip into and learn something new.
Why should you try to become a serial reader of an e-book?
If you’ve ever been to Amazon.com or any other online marketplace to look at e-books, you’ll most likely notice that the majority of the content is packed into long-form articles like blogs or e-books.
Due to the nature of most e-books, they are often perfect for someone who wants to learn something new but has limited time to devote to learning.
With most e-books, you don’t have to worry about your audience losing interest or falling asleep. They can just set the timer on their phone and resume reading after a few hours of leisure.
How does AWeber’s legacy series work?
When you set up a legacy series for an email campaign on AWeber, you can choose from a variety of course topics, but the most popular ones include:
- Digital Marketing
- Email Marketing
- Content Marketing
- Marketing Analytics
- Sales Management
- Inbound Marketing
- Public Relations
- Video Production
- Social Media
- Web Design
- Content Strategy
- Sales Process
- Email Marketing Campaigns
- Campaign Design
- Pricing Strategy
- Marketing Plans
- Inbound Marketing Methodology
- Email Marketing Fundamentals
Here’s the thing
While many marketers are focused on engaging with their audience through short-form content that appears to be personalized recommendations, AWeber is focused on creating educational content that people can benefit from.
AWeber doesn’t just teach you how to do email marketing, they teach you why you should do it, how it works, and how to do it effectively.
If you’re looking for an automated email marketing tool that will help you build a successful business, you should consider AWeber.
Not only do they offer a free trial, but they’ll also mentor you along the way to help you achieve your business goals.
You can get started with AWeber here.