As an Oracle marketing professional, you are no doubt well versed in the many ins and outs of email marketing. But what does that mean? Do you use email in your work life regularly? Do you know what makes for a successful email campaign?
If not, then it’s high time for you to update your knowledge base. Because let’s face facts – email is an essential tool in any marketer’s toolkit. While it may not be as popular as many think it is, email marketing is here to stay. If you want to get ahead in your field, then you need to stay in touch with the cutting edge of marketing research.
That way, you can ensure your emails are as effective as possible. And since email marketing is all about putting the right message to the right person at the right time, this means you have to be extremely strategic about your campaigns. Otherwise, you’ll just be falling victim to the massive amount of spam that plagues all online marketplaces.
So here are ten top tips from the experts on how to use email marketing to its fullest potential. Be careful not to skip over any of these points. Otherwise, you’ll risk losing out on a lot of revenue – and that’s not a good thing for a business owner or marketer.
1. Find Your Target Audience
The first step towards using email marketing effectively is to find your target audience. This is the person you’re going to send your emails to. And since you’re a professional, you know what this means: you need to find people who have a genuine interest in your product or service. Which is why you want to make sure your emails fit the interests of your audience. As an Oracle marketing pro, you know your target audience well. So now you have to refine your knowledge of this group of people and find out what motivates them.
Start by asking yourself questions about your target audience. Who are they? What do they like? What makes them special? Once you know the answers to these questions, you can craft solid messages to send to them. You can use tools like Google Analytics to help you find the right audience for your products or services. Then, you can use this information to determine the type of content your emails should contain. If you’d like, you can also use the same information to optimise your marketing campaigns online.
Knowing your target audience’s interests and motivations is extremely important. This means you’ll know what they’re expecting from your emails and what will make them open and engage with your messages.
2. Determine Your Email’s Purpose
Having a solid case for why you’re sending an email can help you persuade recipients to take action. It also helps you measure the effectiveness of your campaigns. When someone receives an email from an unknown source, it’s hard to know what to make of it. Especially if they don’t know the person behind the email.
So it’s important to define the purpose of your email before you start drafting messages. Think of a time when you were not sure why you were being contacted – for example, if you received an email from a brand you’ve never heard of or liked. Sometimes these types of emails can be a bit spammy, and it’s easy for the spam filters to flag them as such. Defining the purpose of your email will help you write more effective messages and give your email a better chance of being seen by the recipient. You can also use email marketing analytics tools to see how your campaigns are performing and how you can improve upon them. For instance, you can use Mailchimp’s Reporting functionality to segment your list based on specific interests or behaviors. With this functionality, you can also find out which types of content your subscribers like most and which ones they respond to the least. This will help you determine the most appropriate content to include in your next campaign.
3. Choose The Right Platform
There are a number of platforms dedicated to email marketing. Some of the more popular ones include Gmail, Yahoo!, and Outlook. However, not all platforms are created equal. You need to choose one that is user-friendly and has all the functionality you need to succeed as an email marketer.
For example, if you’re new to email marketing, it may not be the best idea to use Gmail. Its simplicity and familiarity can make it a bit easier to get started. But if you want to build a successful business, then you should look into using a more professional platform.
Outlook is also a great choice because it’s been around for a long time and is still highly popular with business users. If you’re looking to grow your email list, then using Outlook makes it much easier for you to do so. Plus, it has all the basic features you need to get started with email marketing. Another platform to consider is HubSpot. It’s a bit more expensive than Outlook, but it has all the features you need to launch a successful email marketing campaign. It also integrates with many different platforms and programs, so you can gather all the data you need in one place – which is very useful when you’re starting out.
4. Find Your Signature Sender
Your Signature Sender tag, also known as your Signature Photo or Signature Block, adds a small image of your signature at the bottom of your emails. This helps prevent email spam (a growing problem as we mentioned earlier) because it shows the sender is genuine. This can also help give your email a more professional look.
If you want to make sure your emails always get through to your subscribers, then you should look into using a service like Mandrill. With this service, you can create a custom domain for your email list and integrate with email marketing platforms like MailChimp or Google Inbox. You can use the free version of Mandrill to test out this feature and see how it works.
5. Create A Memorable Brand Experience
Now that you have an audience, the next step is to create a memorable brand experience for them. If someone receives a sponsored message or an unsolicited commercial email (SPAM), it can be very difficult for them to ignore it. Especially if the email is informative or interesting enough.
First, make sure you always provide value. Second, make sure your emails fit the interests of your audience. Third, choose a platform that is easy to use and has all the functionality you need. Finally, create a memorable brand experience for your audience by using a tool like Call To Action (CTA). This will help you get them to take action and opt-in to your email list or purchase your product or service. You can also use CTAs in your social media posts to encourage people to make a purchase. This will boost your conversion rates and help you make more money.
6. Measure The Success Of Your Email Marketing Campaigns
You can’t implement an effective marketing plan if you don’t measure its results. Luckily, this is very easy to do when you use tools like Google Analytics. This tool will give you a clear picture of how your campaigns are performing and allow you to track the results of your efforts. For example, you can use Google Analytics to find the most popular content pieces on your website. Then, you can use these articles as the basis for your next blog post or website article. This content may also become the inspiration for a product you’ll develop.
You can use the same tool to segment your email list (see tip #2, above) and find the most effective methods of getting your subscribers to respond. Sometimes people just need a little nudge to get the ball rolling. So you can try sending an email with a CTA (which we mentioned above) to encourage them to take action. You can also use the data you’ve collected to find a balance between engaging content and useful information.
7. Use Metrics To Assess Success
As we mentioned above, measuring the success of your email marketing efforts is extremely easy with tools like Google Analytics. This tool will give you a clear picture of how your campaigns are performing and allow you to track the results of your efforts. Google Analytics also has a very easy to use interface, making it a bit less daunting for novices. Plus, it has all the advanced metrics you need to understand how your efforts are bearing fruit. For example, you can use the tool to find the most popular content pieces on your website. Then, you can use these articles as the basis for your next blog post or website article. This content may also become the inspiration for a product you’ll develop.