Have you ever heard of A/B testing? Most businesses have at least tested variations of their marketing emails to see which one is most effective (if any). When it comes to list growth, many companies will try to trick you into thinking that they have the best content when in fact it could be one of several campaigns that they have tested and are using on your behalf.
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Start By Knowing Your Target Audience
The first step to effective list growth is to establish exactly who you’re trying to reach and what they need. Once you have those clearly defined, you can develop content that will engage your audience.
For example, if you’re targeting moms who have a specific interest in travel and you’ve defined that as your target audience, you could create content that appeals to them such as articles on traveling with your children or a guide to the best family vacation spots.
Conversely, if you’re targeting executives who are interested in technology and you’ve defined your target audience as people aged between 18 and 35, you could create content relating to technology such as how to get the best digital camera for your needs or advice on which smartphone to purchase for business travel.
Know your audience and develop content that they’ll value. If you can get specific, you’ll find that the results are far more effective and less likely to be ignored by your subscribers. For example, if you’re sending digital marketing emails, define what kind of content would be most valuable to that audience.
Build Relationships With Bloggers, Commentators, And Thought Leaders
Blogs, podcasts, and other online content that’s highly valued by SEO practitioners are valuable gateways to the coveted email audience. The content may not have been specifically created with email subscriptions in mind, but the engaged user base of these sites means that you can grow your list by using these platforms to distribute your content.
Even better, you can get paid to write blog posts for popular websites! If you can score enough high-quality content, you can use a tool like Hello Bar to easily create subscription boxes for your customers.
These boxes are simply collections of valuable content that you can use to promote products or services relevant to your niche. When a subscriber clicks the Subscribe button, they instantly receive a coupon code for a free trial or a discount on their first purchase. You can also use the content inside these boxes to engage with users and grow your list.
Find Your Niche
When you have a clear idea of your target audience, you can create content that will be valuable to them. While you don’t need to specialize in every niche available, you should ensure that your offering is relevant to at least a few areas.
If you can become a go-to source for information in your field, you’ll have the opportunity to grow your email list exponentially.
For example, let’s say that you’re an expert on hotel management who also happens to be an email subscriber. In that case, you would want to focus on developing content relating to hotel stays, but you would also want to create content that would appeal to people who work in hotel management as well.
The point is that your niche doesn’t need to be limited to one industry. You can create content that’s relevant to many different niches such as leisure travel, business travel, or a combination of both.
Create An Email Marketing Strategy
It’s now time to put your strategies into practice. Whatever method you choose, make sure that you have a plan before you start.
You don’t want to send emails all willy-nilly because you forgot to take the time to plan out a list of content that’s relevant to your target audience. Instead, you can use tools like MailChimp to easily plan out a marketing email strategy that will grow your email list.
With MailChimp, you can segment your contacts by industry, area of interest, or a combination of both. By segmenting your contacts, you can identify specific groups of people that you should target in your next batch of emails. For example, you might want to target real estate professionals in your next distribution.
Grow Your Email List With These Simple Tips!
If you’re looking to grow your email list, you’re in the right place. In this section, we’ll teach you six tips that will help you get started and grow your email list as quickly and efficiently as possible!
Let’s get started.
1. Know Your Purpose
When you write an email, start by asking yourself, “What am I trying to achieve by sending this email?” This question can often be phrased as, “What action do I want the reader to take?”
For example, if you’ve defined your target audience and you know they’re interested in leisure travel, you could write an email relating to a cruise that’s going to take place in January and want them to make a special effort to buy tickets.
Or, if you’ve defined your target audience and you know they’re interested in business travel, you could write an email about the top things that they should know about planning a business trip to Germany.
Know why you’re sending the email and what you want the reader to do as a result of reading it. Your answer to this question will form the basis of your content and guide your decisions about what to include in your next email.
2. Build Strong Open and CTA’s
The strength of your open and call to action (CTA) is the measure of how easy it is to understand what you’re asking the reader to do. When someone opens your email and doesn’t immediately understand what you’re asking them to do, you’ve lost them as a potential subscriber.
For example, let’s say that you’re trying to promote a hotel that you’ve heard about. In your previous email, you might have included a hyperlink to the hotel’s website with the heading, “Check out this new hotel I found.”
If the reader doesn’t click the link or understand what you’re trying to say about the hotel, you’ve lost them as a potential subscriber. It’s not that they’re being rude or uninterested, it’s just that they didn’t see the value in what you had to say. To recover, you need to either remove the link or rephrase the link’s purpose in a more concise and direct manner. The best practice is to use strong copy and add more interesting content. When developing content for growth, you want to keep this in mind as you’re rewording your email’s links.
3. Design The Email To Be Read Coherently
While you might be tempted to write an email and simply hit send, doing so won’t get you very far. When someone opens your email and doesn’t understand what they’re reading, it’s often times difficult for them to absorb the content without getting distracted by the design of the email. When someone sends you an email, they expect you to read it and respond promptly. If the reader doesn’t understand what they’re reading and wants to get back to what they were doing before opening your email, they’ll likely just hit the delete key.
To avoid this, make sure that every detail of your email — from the subject line to the body text — fits the context of the email.
You might want to create a special design for your email that will make it stand out from the crowd. One way of doing this is by using a template that’s already designed with branding and layout in mind. If you decide to go this route, be sure to create a custom version just for your campaign. Having a unique design will give your campaign a much greater chance of being noticed.
4. Measure The Results Of Your Campaign
To know if your campaign was successful, it’s important to set up automated email metrics so that you can easily identify how many people opened, clicked, and/or converted on the content you distributed. To do this, you can use tools like Google Analytics or HubSpot’s Email Marketing Tool to analyze the success of your campaign.
Once you have these numbers, you can determine the effectiveness of your campaign. Were people really engaging with the content that you crafted? Did you connect with the right people? Were people scrolling down the page and engaging with your content?