Have you ever felt like you’re at loss, not knowing which email marketing tool to choose? Finding the right program to suit your needs can be difficult. There are so many choices out there and all of them claim to be the best. When it comes to email marketing, Adobe XD, the ‘little creative app’ that could, has proven to be more than capable of matching, if not surpassing, the big players in terms of feature set and user experience. And what makes this app so special is its collaboration features. You don’t have to go it alone.
Why Adobe XD for Email Marketing
When it comes to business-to-consumer (B2C) apps, many companies prefer to develop their own platforms rather than using third-party tools. When it comes to building an email marketing app, however, there are a number of bonuses that come with using third-party tools. First of all, you can use a ready-made platform that has been proven to function well within your target audience. You don’t have to build everything from the ground up. Also, when you use a third-party tool for your app, you can tap into their experience and hopefully benefit from some tips on how to improve your own app.
The Top Reasons to Use Adobe XD for Email Marketing
With the right strategy, tools, and a little bit of coding knowledge, you can easily build an email marketing app that will look good, function well, and help your business grow. Here are some of the reasons why you might want to consider using Adobe XD for building your email marketing app.
Powerful Features
One of the things that make this app so special is its feature set. At this point, it’s quite comparable to the bigger platforms like MailChimp and HubSpot in terms of feature set and ease of use. Here are just a few of the features that set it apart from the competition:
- HTML template support
- A/B testing
- Multiple Landing Pages
- Personalized, Autoresponders
- Scheduling
- Unified Analytics and Tracking
- Android and iOS apps
Fully Customizable
While it’s a great app by default, if you’re looking for something that’s a little more bespoke, you can download and install the Enterprise version. With this version, you have complete access to the source code, which gives you the ability to fully customize the look and feel of your app. So if you’re looking for something that’s a little more graphically oriented or want to give your emails a polished, professional look, this is the version for you.
Cross-Platform
This app supports all major platforms, including iOS, Android, and web-based email, so it can potentially reach a large audience. If you’re planning on building a mobile-optimized app, this is the version to go for.
User-Friendly Interface
One of the things that make this app so easy to use is its interface. The idea is that you don’t need to be a coding expert to use it. Even if you have no experience whatsoever, you’ll be able to pick up the app and start building your campaign in minutes. Another awesome thing about this app is how intuitive the interface is. For example, if you want to set up a simple email marketing campaign, you’ll find it extremely easy to do so. If you’ve ever used MailChimp or another similar tool, you’ll be right at home with this app.
Summing Up
In conclusion, this article has covered the various reasons why you might want to consider using Adobe XD for building an email marketing app. If you feel like you’re at loss, not knowing which tool to choose, you can do worse than try out this app. It has all the necessary features that you need to get started, and from there on, you can find the extra help you need in the form of an expansive knowledge base.