Email marketing is a form of digital marketing used to send targeted messages to customers through the use of email.
The main purpose of email marketing is to inform consumers of existing products and services. However, marketers must also consider the influence of social media when crafting their email marketing strategy. With so much competition, the need to stand out becomes more crucial.
Proactively reaching out to customers through emails is essential in keeping up with the ever-changing world of digital marketing. This is especially important for indie brands or startups who cannot afford expensive advertisement costs.
Choosing the right email marketing agency in Northampton is a challenging task. Not only do you need to consider cost, but also the quality of services offered. In this article, we will advise you on how to find the best email marketing agency in Northampton, by considering both price and quality.
Budget
The first thing to consider is your budget. Independently, each of the following items represents a significant investment. The key is to pick and choose which ones will have the most significant impact. It is advisable to set a budget and stick to it. If you are looking for the best value for your money, consider the $5 per day budget plan. This budget allows you to send 1,000 emails per month. While this might not seem like a lot, it can be a great opportunity to gain a significant audience. If your budget allows for more, you can scale up to the $15 per day budget to send 10,000 emails per month. These are robust email marketing plans that can help you reach a wider audience and encourage more people to purchase your products or services. If you need to keep your costs down, consider the $2 per day budget plan which allows you to send 500 emails per month. If you are looking for an agency that offers a free trial, consider the $2 per day plan as well because you can always cancel the plan before you spend a single cent. This is one of the best-value for money propositions on the market. Consider the $5 per day plan if you need something more robust.
Quality Of Services
The second important factor to consider is the quality of services provided by the agency. The $5 per day plan provides you with a basic level of service where emails will be automatically sent out once you’ve created the account. However, if you want to have a greater impact and grow your email list significantly, consider the $15 per day plan where you can have full control over the emails you send out. In this plan, you can set up automated email campaigns to send out newsletters to your subscribers. You can also choose to have the emails sent at a later date and time to help drive more traffic to your site. Quality of services varies from agency to agency, so make sure you consider this fact before making a decision. For instance, Blueberry Media provides a quality service at a reasonable price. Consider them if you are on a tight budget and need something more affordable.
Reputation
Another important factor to consider is the reputation of the agency. Just because an agency is cheap, does not mean they’re going to be of good quality. Consider the reputation of the agency and whether or not you’d be comfortable entrusting your email list to them. Make sure you do your own research and read reviews online from previous clients or customers. By keeping an eye on reviews, you can get a good gauge of the quality of services offered and whether or not they’re worth paying for. A poor reputation is usually an indication that the agency isn’t worth the risk. Consider the Agency Aisle if you’re on the hunt for a reputable agency.
Skills Set
Another important factor to consider is the skills set of the agency. If you need someone to help manage your email campaigns, consider going with an agency that has extensive experience in digital marketing. Make sure you consider whether or not you want someone to help run your email campaigns or just set them up and leave you to focus on what’s important to you.
Customer Satisfaction
Finally, make sure you check out whether or not the agency is willing to provide references or previous clients. Doing your own research is one thing. Having the opportunity to speak to previous clients and get a sense of their opinions is another. By satisfying your customers and gaining their trust, you’ll be able to grow your email list and eventually, your business.
With so many businesses moving towards digital marketing, it is essential to find a way to keep up with the ever-changing world of marketing. One way to do this is to connect with other marketers to get tips and tricks as well as compare notes on what is working and what isn’t. By connecting with other marketers, you can get a better sense of which agencies are valuable and which ones are simply trying to profit off of your need. Make sure you research any agency you are considering partnering with and read reviews online from previous clients before making a decision. If you’ve been considering an agency in Northampton, we hope this article will help you make the right choice.