If you’re looking for an email marketing agency to help you spread the word about your product or service, then you’ve come to the right place. Here, we will review the services offered by Suffolk, an email marketing agency based in the UK.
One of the first things you’ll need to consider when choosing an email marketing agency is whether or not you want to host your email campaigns on-premises (i.e., own servers) or in the cloud (i.e., a third-party provider’s servers). Your chosen vendor will most likely have a recommended setup and this is the preferred option as it saves you from having to look after and maintain the server infrastructure.
Another crucial factor to take into consideration is how much storage and bandwidth you need to comfortably send and receive emails. The former will determine your budget while the latter will determine how effective your strategy will be. A good rule of thumb is to double the storage you need and then add 50% more bandwidth.
The next thing to consider is your budget. You need to decide how much you are willing to spend on email marketing and the rest will be used to determine how many subscribers you can gain.
Budget is a crucial element as you don’t want to choose a service that will cost you an arm and a leg. Nowadays, the difference between good and bad budget choices is often times the difference between success and failure when executing an email marketing strategy. Take your time in choosing a budget that will fit your needs and the agency you’ve chosen will undoubtedly make your life easier by taking the stress out of the process.
Email designs should complement your website as much as possible so that when customers click on a link or button in the email they’re redirected to the website with the same great design.
Good email designs usually contain a call to action in the form of a CTA (i.e., “Click here to learn more about our product,” or “Get a free sample by subscribing to our mailing list”) in addition to graphics and copy that is relevant to the subject matter of the email.
You also need to be mindful of your target audience when choosing the design for your emails. Are you sending these emails to people who are already engaged or interested in your product or service, or are you aiming to gain the interest of these individuals for the first time?
The final but arguably the most important factor to consider when choosing an email marketing agency is the content that they produce for you. You can’t simply choose an email marketing agency at random and then be assured of effective results. Every single agency should offer a sample of their work so that you can see exactly what to expect.
The type of content that you will need depends on which stage you’re in the process of developing your email marketing strategy. If you’re just starting out, then it’s best to find an agency that offers content such as landing pages, sales letters, and e-books to ensure that you have all the necessary material to send to your list.
As you progress through the process and settle on a list of subscribers who will receive your emails, you can choose to focus on gaining more subscribers (i.e., more traffic) or you can choose to focus on growing your list into a profitable one (i.e., converting your traffic into paying subscribers).
The main factor that will affect this is the quality of the content that you send to your subscribers. The more you put in it, the more you’ll get out of it. Always aim to provide your customers with value and don’t be afraid to put in the extra effort required to make sure that each email is as good as it can be. A good rule of thumb is to write one email, test it, and then rewrite it until you get the results you’re looking for. Once you’re confident that the content is of good quality, then you can decide whether or not to send it to your list.
The last but certainly not the least important factor to consider when choosing an email marketing agency is the number of subscribers you can have. Ideally, you’ll want to find an agency that offers a free trial or a limited-time offer (i.e., something that encourages subscribers to try out your product or service) so that you can ascertain how many people are actually interested in receiving your emails.
Having a large list of subscribers is a good thing and this will allow you to send out massive campaigns with relative ease. Having lots of subscribers also means you can take advantage of any discount or offer that the agency or your preferred content provider may have.
However, having a large list of subscribers can also be a double-edged sword. The more subscribers you have, the more exposure you’ll get to potential customers, but this also means that you’ll get a lot of junk mail too. To avoid this, make sure that you take the time to cleanse your list of subscribers from any unwanted email addresses that are on there. This will help ensure that you only send emails to people who want to hear from you.
Above all else, make sure that you research the company you’re dealing with before choosing them. By doing so, you’ll be able to get a sense of their level of professionalism as well as how committed they are to providing top-notch service. You can find plenty of information online (i.e., reviews, testimonials) which will give you a good idea of whether or not this is the agency for you.
Overall, email marketing can be a profitable and effective way to communicate with customers whether you’re in the business of selling a product or service online or through any other method. For this reason, make sure to choose an agency that is experienced and capable of providing you with the results you’re looking for. Choose an agency with a good reputation and make sure to get a sample of their work before committing to any kind of project.